New home builders, the most long-neglected
segment of the real estate industry in terms of technological
advancement, finally have been offered a solution. Point2 Technologies,
using the powerful Point2 Agent software as a foundation, has
introduced a specialized suite of features specifically designed for
the homebuilding industry.
Using
the Point2 Agent system, new home builders will be afforded the
opportunity to profit from the same caliber of online exposure as other
real estate professionals have come to enjoy. Homebuilders will now
have access to their very own website, website editing tools, and a
multitude of marketing features that allow them to expose their
development properties to a larger audience.
The
concept is simple: homebuilders have been invited to join the Point2
Agent Network, which consists of over 40,000 real estate professionals.
By joining together through the Point2 Agent Network, builders and
agents are able to market their homes far more effectively.
The integration of new online advertising functionality such as Builder Handshake™
allows agents and builders to create advertising relationships with
each other. Builder Handshake™ generates immediate exposure for
homebuilders by allowing them to effortlessly advertise their 'new
home' and 'under construction' properties on thousands of Point2 Agent
websites. Existing agents simply need to agree to display new homes on
their website and in seconds their sites expose online visitors to a
variety of pre-owned and new homes.
As
more builders join the Community, not only will builders and agents
benefit from the relationships created, but more importantly, online
buyers visiting Point2 Agent websites will be able to take advantage of
an infinite number of listings.