Saskatoon, SK – March 07, 2006 – Point2 Technologies Inc. (“Point2”) today announced that
real-time data feeds from the company’s online real estate marketplace, Point2Homes.com, to property search websites Google Base and Trulia are now active.
Additional feeds to LiveDeal and PropSmart are expected to go live later this month.
The
feeds are part of a broad data syndication initiative Point2 introduced
last February and that aims to capitalize on consumer traffic on
innovative online real estate listing venues, to further increase
traffic and sales lead flow to Point2 Agent member websites.
“The
simple fact is that consumers are now starting their home search
online, and they are starting on web properties like Google Base and
new innovators like Trulia,” said Brendan King, chief operating officer
at Point2 Technologies. “These consumers are looking for listings, and
this presents a great new branding and traffic opportunity for
Realtors® who are able to take advantage by displaying their listings
on these sites.”
“Home
buyers and sellers are turning to sites that offer consumer oriented
tools such as mapping, neighborhood information and innovative search,”
said Jeff Tomlin, manager of market research at Point2 Technologies.
“Organizations such as NAR (National Association of Realtors®) and CAR
(California Association of Realtors®) have produced some very clear
research describing exactly what online consumers are looking for.
Search engines have done their own research and they are really
addressing consumer interests. We’re making sure our members and their
listings are represented in these places.”
Point2Homes.com aggregates unique, information-rich home listings drawn
from brokerage and agent websites built using the Point2 Agent software
platform. Point2 Agent is available for free at www.Point2Agent.com.
About Point2 Technologies Inc.
Point2
Technologies provides online marketing and eBusiness software solutions
for the real estate and heavy equipment industries. Leveraging Point2
proprietary and patented technology, Point2 develops and markets
software solutions that enable organizations to conduct business over
the Internet more easily and more profitably.
Founded
in 1996, Point2 Technologies is privately held and employs a staff of
90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices.
In recognition for its ground-breaking technology and industry
leadership, in the year 2000 Point2 Technologies received the No. 1
eBusiness designation in Canada by global management consultants Bain
& Company and Canada’s national business daily newspaper, The Globe
and Mail. Point2 was also named one of the Top 200 most promising B2B
companies in the world, by Forbes Magazine. More information can be
obtained at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.
Point2 Technologies Contact Information:
Media Relations:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com
Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com