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EXIT Realty Northwest Web Traffic Doubles and Sales Soar With Point2 Technologies Real Estate Software Platform

Saskatoon, SK and Vancouver, BC – May 16, 2006 – Point2 Technologies Inc. today announced that EXIT Realty Northwest, a rapidly growing residential real estate brokerage based in Bentonville, Arkansas doubled its web traffic and generated USD$28 million in sales in its first year in business, using the Point2 Agent software platform to drive its online branding, marketing and sales lead capture and management efforts.

The EXIT franchise switched to Point2 Agent in the spring of 2005, just over three months after it launched its operations.

“The EXIT brand is ‘built for big,’ and we needed to get big as soon as possible,” said Mike Robinson, Broker/Owner of EXIT Realty Northwest. “Since we switched to Point2 Agent, our traffic has doubled.”

“All our Realtors® sign up for a Point2 Agent website as soon as they join us,” added Robinson. “We activate the Handshake™ functionality between all the agent websites so they’re all interconnected and our listings appear on each and every site simultaneously. While we go on to promote our main site, each of our agents also aggressively promotes their personal website. Each of these sites then becomes a portal that drives more business to our main office site,” explained Robinson.”

“Brokerages are increasingly embracing the Point2 Agent solution to drive online listing exposure, improve agent productivity and increase sales. But also importantly, to gain a new level of control over their listing data on the Internet. This is a major issue in the industry and Point2 Agent is a straightforward solution,” said Brendan King, chief operating officer at Point2 Technologies.

“For once, we truly own our data. Where, how and when any or all of our listings appear on third party sites is completely up to us. It’s a very efficient, very effective system,” said Robinson.

EXIT Realty Northwest also used Point2 Agent’s unique listing syndication capability to maximize online exposure for its listings.

“Our listings automatically appear on www.Point2Homes.com and on the main search engines like Google, Yahoo! and MSN,” explained Robinson. “We also activate all the listing syndication options, which allows us to upload our listings, fully branded with our name and logo, to real estate search sites such as Google Base, Yahoo! Classifieds, Trulia, Oodle and others.”

“It’s a very effective way to reach home buyers and sellers and to maintain our listings without having to deal with each of the sites individually, and without having to re-enter data into a separate service provider’s system. It turns a major online marketing effort into a single push of a button,” added Robinson.

EXIT Realty Northwest also built a competitive recruiting strategy around Point2 Agent, helping to grow its team to 32 agents during the same period, ending December 31, 2005, and to 43 Realtors® today covering Bentonville, Northwest Arkansas and South West Missouri.

“We liked the ease of use of the template site concept, and the ability to offer to our agents the value of a top of the line free website of their own if they joined us,” concluded Robinson.

Over 80,000 brokers and agents currently subscribe to Point2 Agent. For more information or to subscribe, please visit www.Point2Agent.com.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® and Point2 Agent are trademarks or registered trademarks of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com