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Point2 Achieves 100,000 Real Estate Software Subscribers Milestone

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iSuccess.com

Real estate platform aims to connect members with Internet consumers ahead of their competitors

Point2 has announced that subscriptions to its real estate online marketing and lead management software, led by the industry’s most widely used platform, Point2 Agent, crossed the 100,000 mark.

Pivotal to the Point2 platform’s popularity are core Internet exposure and lead generation capabilities that include Point2 Agent Handshake™, Point2’s cooperative advertising technology, and Point2’s Listing Exposure Engine™ that automatically optimizes Point2 member Web sites for search engines and syndicates their listings to major third party consumer search sites.

“Point2 members thrive on cooperation and revolutionary thinking where focus is on the consumer, information is accessible, and the Internet is the playground,” said Brendan King, chief operating officer, Point2 Technologies. “The Point2 real estate platform is designed specifically to connect members with Internet consumers ahead of their competitors, and to give them easy-to-use, yet highly advanced lead incubation technology tools to help maximize conversion and sales.”

Subscriptions to the various Point2 real estate platforms, Point2 Agent, Point2 Broker, Point2 Builder and Point2 PropMan has also accelerated the growth of www.Point2Homes.com. The content-rich real estate search portal, owned and operated by Point2 Technologies Inc. aggregates listings entered and published on Point2 member Web sites, making it increasingly popular among consumers.

“Point2 members are at a significant advantage also because their platform allows them to automatically re-size and upload up to 36 photos per listing, add extensive property details, virtual tours, neighborhood statistics and mapping, all key to capturing and retaining consumer interest online. They can even give to home sellers online access to add content on their site, such as more photos and thoughts on their property,” added King. “Rich content is a highly effective way to attract leads and keep them coming back throughout the incubation phase, until they mature into an imminent sales opportunity.”

Recent analytics generated by a Point2 listing syndication partner site directly links rich content to dramatic increase in consumer inquiries. Point2Homes.com listings syndicated to the third party consumer real estate search site generated over 250 percent more inquiries than listings submitted by other sources.

Since Point2 Agent was launched in January of 2003, membership has continually increased at an average annual compound rate of 53 percent. Between 100 and 200 real estate professionals continue to join the Point2 community each day.

Point2 real estate platform members now span 84 countries, with the United States being the largest market at 78 percent, followed by Canada at 14 percent. Australia, India and the Philippines rank third, fourth and fifth, respectively.

Point2 Technologies Achieves 100,000 Real Estate Software Subscribers Milestone

Saskatoon, SK and Vancouver, BC – November 20, 2006 – Point2 Technologies Inc. (“Point2”) today announced that subscriptions to its real estate online marketing and lead management software, led by the industry’s most widely used platform, Point2 Agent, crossed the 100,000 mark.

Pivotal to the Point2 platform’s popularity are core Internet exposure and lead generation capabilities that include Point2 Agent Handshake™, Point2’s cooperative advertising technology, and Point2’s Listing Exposure Engine™ that automatically optimizes Point2 member websites for search engines and syndicates their listings to major third party consumer search sites.

“Point2 members thrive on cooperation and revolutionary thinking where focus is on the consumer, information is accessible, and the Internet is the playground,” said Brendan King, chief operating officer, Point2 Technologies. “The Point2 real estate platform is designed specifically to connect members with Internet consumers ahead of their competitors, and to give them easy-to-use, yet highly advanced lead incubation technology tools to help maximize conversion and sales.”

Subscriptions to the various Point2 real estate platforms, Point2 Agent, Point2 Broker, Point2 Builder and Point2 PropMan has also accelerated the growth of www.Point2Homes.com. The content-rich real estate search portal, owned and operated by Point2 Technologies Inc. aggregates listings entered and published on Point2 member websites, making it increasingly popular among consumers.

“Point2 members are at a significant advantage also because their platform allows them to automatically re-size and upload up to 36 photos per listing, add extensive property details, virtual tours, neighborhood statistics and mapping, all key to capturing and retaining consumer interest online. They even have the option to give to home sellers access to add content on their site, such as more photos and thoughts on their property,” added King. “Rich content is a highly effective way to attract leads and keep them coming back throughout the incubation phase, until they mature into an imminent sales opportunity.”

Recent analytics generated by a Point2 listing syndication partner site directly links rich content to dramatic increase in consumer inquiries. Point2Homes.com listings syndicated to the third party consumer real estate search site generated over 250 percent more inquiries than listings submitted by other sources.

Since Point2 Agent was launched in January of 2003, membership has continually increased at an average annual compound rate of 53 percent. Between 100 and 200 real estate professionals continue to join the Point2 community each day.

Point2 real estate platform members now span 84 countries, with the United States being the largest market at 78 percent, followed by Canada at 14 percent. Australia, India and the Philippines rank third, fourth and fifth, respectively.

About Point2 Technologies Inc.
Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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Integration rounds out lead management picture

Real Estate Technology News

A marketing and integration agreement between Point2 Technologies and RealEstate.com gives agents access to lead incubation and conversion tools. Read on to see why the groups believe the time is right for lead management technology to take off.

Point2 Technologies and RealEstate.com, a division of LendingTree, have announced a commercial technology and marketing agreement. The RealEstate.com Agent Network will integrate and market Point2's real estate lead management and online marketing platform, Point2 Agent Professional, as part of its RealEstate.com Agent Network Connect2Close solution bundle.

Agent Network members can use the solution to access all Point2 Agent Professional functionality directly from their RealEstate.com interface at no additional cost.

Point2 Agent's Web site functionality, online Listing Exposure Engine and listing advertising syndication network are also expected to help maximize online exposure and drive incremental leads to RealEstate.com users.

RealEstate.com said it chose the Point2 Agent Professional platform primarily for its lead incubation and conversion capability.

Point2 claims 100,000 subscribers in 82 countries for its lead generation, incubation and online marketing platform. Andrew Taylor, vice president and general manager, RealEstate.com Agent Network, said his company was impressed that Point2 has established that customer base not through advertising but through word of mouth.

Components of Point2’s products also lend themselves to RealEsate.com, he said.

Agents can publicize listings so they're pooled and syndicated through search engines. Joint customers will get leads through RealEstate.com and through their own Internet marketing efforts.

“It gives the agent the full suite from capturing leads to working that pipeline,” he said.

For RealEstate.com, the deal represents a large expansion of its vision. Point2 has a strong lead management platform, and RealEstate.com has a great marketing/lead generation engine, Taylor said.

Agents need tools like those offered by Point2 because consumers are starting the research process much sooner these days. Incubation technology will help agents work bigger pipelines and stay in front of consumers, Taylor added.

According to Brendan King, chief operating officer with Point2, the industry’s approach to lead management is changing in several ways as the real estate market returns to normal conditions:

• The industry is returning to a normal market, and houses are no longer selling before they even enter the MLS. Therefore, agents have to return to a focus on lead management;
• Consumers have changed and now want to shop like they do on eBay — anonymously
• Technology is now offering predictive modeling so that online tools can determine where a consumer is looking for homes and provide homes that match their criteria automatically.

Point2 Technologies and RealEstate.com Announce Commercial Technology and Marketing Agreement

Technology Integration Gives RealEstate.com Agent Network Members Access to Point2 Agent Professional Software

Saskatoon, SK and Charlotte, N.C., November 9, 2006 – Point2 Technologies Inc. and RealEstate.com today announced a commercial technology and marketing agreement that allows the RealEstate.com Agent Network to integrate and market Point2’s real estate lead management and online marketing platform, Point2 Agent Professional, across North America as part of its RealEstate.com Agent Network Connect2Close solution bundle.

The integrated solution is now commercially available and allows RealEstate.com Agent Network members to seamlessly access all Point2 Agent Professional functionality directly from their RealEstate.com interface, at no additional cost.

RealEstate.com selected the Point2 Agent Professional platform primarily for its superior lead incubation and conversion capability.

Point2 Agent’s popular website functionality, online Listing Exposure Engine™ and listing advertising syndication network will also help to maximize online exposure and drive incremental leads to RealEstate.com users as part of its new value bundle.

“Integrating Point2 Agent Professional into the RealEstate.com Agent Network technology platform allows us to offer an unmatched, end-to-end lead generation, incubation and conversion capability,” said Andrew Taylor, vice president and general manager, RealEstate.com Agent Network. “In addition, the online marketing solution further extends our lead in the marketplace and gives to our customers an edge that is extremely hard for competitors to rival.”

“We’re excited to partner with an industry leader like RealEstate.com to bring a critical advantage to their growing customer base,” said Brendan King, chief operating officer, Point2 Technologies. “Succeeding in real estate today is about effectively leveraging the Internet to capture leads early on in the research cycle, having a system to manage and advance hundreds or thousands of those leads at the same time, and finally, being one step ahead of the competition when the leads mature and require a human response. Point2 Agent is built to give real estate agents this edge.”

The exclusive deal guarantees to Point2 a minimum number of new subscriptions to the paid, Professional version of Point2 Agent, each month. Further financial details have not been disclosed.

Point2 is the industry’s most widely used real estate lead generation, incubation and online marketing platform with nearly 100,000 subscribers in 82 countries.

About RealEstate.com
RealEstate.com offers strategic lead generation programs to real estate brokers and agents. By leveraging its brand strength, consumer marketing expertise and unmatched technological capabilities, RealEstate.com provides both its Broker Network and Agent Network with incremental, targeted, quality leads that are specifically customized to fit their business needs, while at the same time, offering competitive marketing and acquisition costs. RealEstate.com is owned and operated by LendingTree, LLC.

About Point2 Technologies Inc.
Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For more information please contact:

Point2 Technologies Inc.
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-306-955-1855 Ext. 224
Cell:1-415-248-6335
rnoujeim@point2.com

RealEstate.com
Mindy DuQuette
Senior Manager, Public Relations
1-704-944-8541
mindy.duquette@realestate.com

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RealEstate.com inks marketing agreement with Point2

Inman News

LendingTree's RealEstate.com has partnered with Canadian tech company Point2 Technologies Inc. to offer Point2's real estate lead management and online marketing platform to its agent network.

RealEstate.com, a company that provides lead-generation programs to real estate brokers and agents, chose Point2's Agent Professional platform "primarily for its ... lead incubation and conversion capability," the companies announced today. Point2 Agent Professional is a real estate lead management and online marketing platform. The deal is intended to increase online exposure and drive leads to RealEstate.com users.

"Integrating Point2 Agent Professional into the RealEstate.com Agent Network technology platform allows us to offer an ... end-to-end lead generation, incubation and conversion capability," said Andrew Taylor, vice president and general manager of RealEstate.com Agent Network, in a statement.

The deal allows RealEstate.com Agent Network members to access the Point2 Agent Professional platform from their RealEstate.com interface.

Brendan King, chief operating officer for Point2 Technologies, said in a statement, "Succeeding in real estate today is about effectively leveraging the Internet to capture leads early on in the research cycle, having a system to manage and advance hundreds or thousands of those leads at the same time, and finally, being one step ahead of the competition when the leads mature and require a human response."

The exclusive deal with RealEstate.com guarantees a minimum number of new subscriptions to the paid, professional version of Point2 Agent each month, according to the announcement. Further financial details of the deal were not disclosed.

Point2's lead generation, incubation and online marketing platform has about 100,000 subscribers in 82 countries.

In addition to offering lead-generation services to a network of agents, RealEstate.com also has real estate brokerage operations in several states.

Point2 Technologies Launches Rental Real Estate Marketing and Lead Management Software Platform

Top Realty News

Point2 PropMan designed to increase property manager productivity and facilitate rental listing marketing for Point2 broker and Point2 agent users

Point2 Technologies Inc. has launched Point2 PropMan, a rental real estate online marketing and lead management software platform targeted at property management organizations worldwide. The new platform is designed to help property managers enhance the quality of listing presentations online, maximize Internet exposure and leads, automate lead management and incubation, and increase conversion to sales.

“The rental market presents a natural, significant growth opportunity for Point2,” said Brendan King, chief operating officer, Point2 Technologies. “We’re building on the same technology and expertise that have made the Point2 Agent platform the solution of choice among real estate professionals, to offer to property managers and their local agents meaningful productivity and time to market advantages, and help them to maximize exposure and differentiate their listings online.”

Point2 PropMan allows property managers to publish up to 36 photos per listing, add extensive details, descriptions, area maps and neighborhood information on a high-end, search engine optimized easy to use Point2 Web site.

The system also offers advanced lead capture and incubation capabilities, allowing users to more effectively manage multiple consumer inquiries and leads, and to be more responsive to hot leads when away from their office, through Point2’s proprietary, built-in wireless text messaging alert system, Point2 RealAlerts™.

Point2’s proprietary Handshake™ technology also allows Point2 PropMan users to automatically advertise listings on a wider scale. By cooperating with local real estate brokers and agents who use the Point2 Broker and Point2 Agent platforms, property managers can instantly publish listings on their Point2 Web sites as well, seconds after listing the property on their own site.

“Another key purpose behind Point2 PropMan is to make it easier for our existing Point2 Broker and Point2 Agent members to participate in the rental segment. With a single push of a button, they can now capture rental listing content onto their Point2 site, directly from property managers they cooperate with, saving both parties valuable time and effort while helping to get listings on the market more quickly,” added King.

Census and industry statistics indicate there are approximately 36 million rental properties in the United States. One third of U.S. residents today live in a rental residence, and over 65 percent of consumers today rely on the Internet to research rental homes and apartments.

To accommodate rental listings, the Point2 Broker and Point2 Agent platforms have now been configured to allow for a ‘Rental’ section. Users can easily add the section to their Web site, through their Point2 Online Office interface.

Key Point2 PropMan Features Include:

• Point2 PropMan Web site – enable uses to easily build and manage a top of the line site with up to 36 auto-formatted photos per listing, maps and Google Earth, neighborhood information, video tours and extensive property details;
• PropMan Handshake™ – an automated listing advertising system between Point2 platform users;
• Lead incubation – allows users to maintain communication with leads based on their profile and requirements. As the lead matures, the system alerts the Point2 user via e-mail and text message to their cell phone; and,
• Point2 Photo Upload Facility – a patented time saving technology that re-formats, re-sizes and uploads photos. Point2 PropMan allows up to 24 photos for each listing on the standard version of the software, and 36 photos on the Professional and Premium versions.

Pricing and Availability

Point2 PropMan is offered in three different package options. The feature rich Standard package is available to subscribers at no charge. Point2 PropMan Professional offers enhanced listing capacity and lead incubation tools, and is available for USD$39.95 per month. Point2 PropMan Premium is ideal for larger rental property management organizations, and is offered at USD$119.95 per month.

All versions of the software are now available at www.Point2PropMan.com.

Point2 Technologies Launches Rental Real Estate Marketing And Lead Management Software Platform

Point2 PropMan Designed to Increase Property Manager Productivity and Facilitate Rental Listing Marketing for Point2 Broker and Point2 Agent Users

Saskatoon, SK and Vancouver, BC – November 08, 2006 – Point2 Technologies Inc. (“Point2”) today launched Point2 PropMan, a rental real estate online marketing and lead management software platform targeted at property management organizations worldwide. The new platform is designed to help property managers enhance the quality of listing presentations online, maximize Internet exposure and leads, automate lead management and incubation, and increase conversion to sales.

“The rental market presents a natural, significant growth opportunity for Point2,” said Brendan King, Chief Operating Officer, Point2 Technologies. “We’re building on the same technology and expertise that have made the Point2 Agent platform the solution of choice among real estate professionals, to offer to property managers and their local agents meaningful productivity and time to market advantages, and help them to maximize exposure and differentiate their listings online.”

Point2 PropMan allows property managers to publish up to 36 photos per listing, add extensive details, descriptions, area maps and neighborhood information on a high-end, search engine optimized easy to use Point2 website.

The system also offers advanced lead capture and incubation capabilities, allowing users to more effectively manage multiple consumer inquiries and leads, and to be more responsive to hot leads when away from their office, through Point2’s proprietary, built-in wireless text messaging alert system, Point2 RealAlerts™.

Point2’s proprietary Handshake™ technology also allows Point2 PropMan users to automatically advertise listings on a wider scale. By cooperating with local real estate brokers and agents who use the Point2 Broker and Point2 Agent platforms, property managers can instantly publish listings on their Point2 websites as well, seconds after listing the property on their own site.

“Another key purpose behind Point2 PropMan is to make it easier for our existing Point2 Broker and Point2 Agent members to participate in the rental segment. With a single push of a button, they can now capture rental listing content onto their Point2 site, directly from property managers they cooperate with, saving both parties valuable time and effort while helping to get listings on the market more quickly,” added King.

Census and industry statistics indicate there are approximately 36 million rental properties in the United States. One third of U.S. residents today live in a rental residence, and over 65 percent of consumers today rely on the Internet to research rental homes and apartments.

To accommodate rental listings, the Point2 Broker and Point2 Agent platforms have now been configured to allow for a ‘Rental’ section. Users can easily add the section to their website, through their Point2 Online Office interface.

Key Point2 PropMan Features Include:

Pricing and Availability

Point2 PropMan is offered in three different package options. The feature rich Standard package is available to subscribers at no charge. Point2 PropMan Professional offers enhanced listing capacity and lead incubation tools, and is available for USD$39.95 per month. Point2 PropMan Premium is ideal for larger rental property management organizations, and is offered at USD$119.95 per month.

All versions of the software are now available at www.Point2PropMan.com.

Point2 will showcase the new platform at the National Association of Realtors® (NAR) Trade Show and Expo in New Orleans, from November 10 to 13, 2006, booth # 1873.

About Point2 Realty Solutions

Point2 is most widely used real estate online marketing and lead management platform, with nearly 100,000 subscribers in 82 countries. Point2’s real estate solution portfolio includes Point2 Broker, Point2 Agent, Point2 Builder and now, Point2 PropMan. Point2 also owns and operates www.Point2Homes.com, a consumer real estate search site rapidly growing in popularity due its unique, rich listing content. Listings featured on Point2Homes.com are syndicated to popular third party consumer search sites including Google Base, Yahoo! Classifieds, Trulia, Oodle, LiveDeal, Propsmart and Edgeio.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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