Point2 NLS Expands Real Estate Listing Syndication Network
Ten New Destination Sites Increase Point2 NLS Member Listing
Exposure Nearly 300 Percent
Saskatoon, SK and Vancouver, BC – May 15, 2007 – Point2 Technologies Inc. (“Point2”) today announced that
it has expanded its Point2 NLS listing syndication network, adding ten new
consumer-facing advertising destinations for members’ listings.
The most recent sites to
start drawing live Point2 NLS listing data feeds include HotPads.com, Vast.com
and CityCribs.com. Newcomers also include Propbot.com, House.com, VideoHomes.com
and TheHousingPages.com. In early March, Point2 also added simplified, quick
manual ad posting support for Craigslist, Backpage.com and eBay to accelerate the
task of advertising listings on the high traffic sites.
The new additions increase the
size of the Point2 NLS syndication partner network to a total of 22 destinations
and increase listing exposure on third-party sites by nearly 300 percent.
“Point2’s listing syndication
network and strategy have brought massive online exposure to our members. Adding
more high-traffic destinations takes that advantage to a completely new
dimension, especially considering that the benefits can be drawn without much
effort or any financial investment on the side of the listing agent or broker,”
said Brendan King, Chief Operating Officer,
Point2 Technologies Inc.
Listing syndication from a
Point2 NLS account is free and at the complete control and discretion of the
broker and his or her agents. All leads generated are directed back to the
listing agent’s built-in Point2 NLS lead management system, with no
intermediaries.
“While syndicating listings to
popular real estate search sites is highly effective, I cannot emphasize enough
the importance of combining it with an automated agent-to-agent website syndication
plan,” added King. “Incremental exposure generated by Point2 NLS members who use
the Point2 peer-to-peer syndication technology, Agent Handshake™, confirms that
results can increase exponentially when a complete syndication strategy is
applied.”
Entered once into the Point2
NLS online marketing and lead management platform, listing data can be re-used and
re-purposed for key marketing tasks including automatic syndication to Point2
NLS peer websites or to any other website, irrespective of the site vendor or
host. Users can also launch a world class Point2 website and Point2 Blog, automatically
populated with their listing data, and can syndicate listings to any or all of
Point2’s third-party consumer search sites, with just a few clicks. Listing information
updates on syndicate sites is also automated, saving the agent, the brokerage and
administration staff significant time and effort.
A built-in advanced lead
routing, lead management and incubation system can also be activated in
conjunction with any of the above features or as a standalone function, to help
optimize conversion and productivity.
While a live feed from Point2
automates the syndication process to all integrated feed partner sites in the
network, premium syndication ad placement is also offered for the New York
Times site, NYTimes.com and for Point2Homes.com. An interface that automates Google
Adword campaign bookings provides users with another important time to market
and productivity advantage.
In addition to the ten new
sites announced today, the Point2 NLS syndication and advertising network includes
Google Base, Yahoo!
Classifieds, NYTimes.com, Point2 Homes, Trulia, Oodle, PropSmart, Edgeio,
RealEstateAdvisor.com, US Condo Exchange, LiveDeal.com and LiveDeal.ca.
Membership in Point2 NLS is exclusive
to licensed real estate professionals. The platform is the industry’s most
highly integrated, end-to-end solution that combines all the critical, advanced
technology tools real estate professionals require today to effectively market,
manage and sell real estate listings, in a single, easy-to-use package.
Brokers, agents, builders and
property managers worldwide can join Point2 NLS for free, at www.Point2NLS.com. Membership continues to
grow rapidly at approximately 1,000 additional members each week, and today
stands at over 127,000 users.
About Point2 Technologies Inc.
Point2 Technologies provides
online marketing and eBusiness software solutions for the real estate and heavy
equipment industries. Leveraging Point2 proprietary and patented technology, Point2
develops and markets software solutions that enable organizations to conduct
business over the Internet more easily and more profitably. The company is the
largest provider of online marketing and lead management software for real
estate professionals, with over 127,000 brokers and agents subscribing to
Point2 NLS, in 85 countries. Point2 is also one of the largest providers of
e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s
global heavy equipment dealer network and owns and operates UsedIron.com, one
of the largest used equipment venues online.
Founded in 1996, Point2
Technologies is privately held and employs a staff of 100 at its headquarters
in Saskatoon, SK
and its Vancouver, BC offices. More information can be obtained
at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and product names
may be trademarks of the respective companies with which they are associated.
Media
contact:
Roger
Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 Ext. 224 (U.S.
and Canada)
Tel:
1-604-675-9393 Ext. 224
rnoujeim@point2.com