Zillow, others eye more listings partnerships
Inman News
Houston Realtors in talks to partner with real estate media co.
Zillow and other online real estate sites are eyeing larger deals for property listings partnerships.
A Zillow spokeswoman said today that the company has been in
discussions with the Houston Association of Realtors to receive
property listings information supplied by its members.
"We are in discussion with a number of brokerages and organizations
about listing feeds," Zillow spokeswoman Amy Bohutinsky told Inman News.
HoustonRealNews reported this week that "The Houston Association of
Realtors (HAR) may be a whisker away from providing listings data to
real estate valuation site Zillow.com," and quotes HAR Chairman Rob
Cook: "Zillow receives 4 million visitors per month so we would
certainly like to have our listings on the site."
The Houston association also maintains its own public-facing property-search site
at HAR.com that is one of the most popular real estate Web sites for
its market area. The group has been active in disseminating property
listings information to other sites too, including Realtor.com and Google Base, a free online classified site operated by Google.
The trade group has about 25,000 members and is one of the largest local real estate associations in the country.
Zillow is not the only company looking to expand its horizons in securing for-sale property information.
Point2 Technologies, a company that offers online real estate search
and marketing tools, today announced that it is targeting multiple
listing services, real estate boards and associations, franchises and
brokerage companies to join its Point2 National Listing Service
platform. That platform had previously focused on real estate agents.
"There has been increasing interest among associations, MLSs, large
franchise operators and brokerages in the Point2 NLS listing
syndication network," said Brendan King, Point2 Technologies chief
operating officer, in a statement. "While the undertaking was
substantial, Point2 is now better positioned to serve the needs and
demands of organized real estate partners."
The new Point2 NLS Enterprise platform allows large organizations to
offer mass-syndication tools to members, "put at their fingertips
highly sophisticated predictive marketing and lead management tools,
and at the same time ensure listing owners have compete control of
their data assets," King said in a statement.
The Point2 NLS has about 154,000 members.
And Cyberhomes.com, a home-valuation and marketing site operated by Fidelity National Real Estate Solutions, announced earlier this year that it is seeking to forge agreements with brokerages and MLSs to receive for-sale property information.