December 2007 - Posts

What's hot in real estate technology?

AddThis Social Bookmark Button Video, lead systems and radio commercial services stand out

Friday, December 28, 2007

By Bernice Ross
Inman News

The biggest surprise at the National Association of Realtors' tradeshow this year was the lack of new technology. Nevertheless, there were a number of new products that could help you build your business in 2008.

If you've been feeling overwhelmed by the steady onslaught of new technology, it appears that current innovations are more about refining existing applications rather than the invention of entirely new technologies. The NAR tradeshow was packed with vendors, but there was little new in the technology field. What appears to be happening is the consolidation of services among vendors. For example, Point2Agent.com announced that their syndication service now covers 30 different Web sites including Zillow and CyberHomes (which is the feed for AOL.com).

Here's a look at some of what's new for 2008.  

1. Stazzle: The most interesting new technology comes from a company called Stazzle. The company's system allows agents to generate "hundreds of leads" from just a few referrals, according to its Web site. The system looks like a genealogy tree that traces where each of your referrals originates. Stazzle allows you to track birthdays, anniversaries, favorite ball teams, and favorite restaurants. More importantly, it allows you to track who referred clients to you and then allows you to mail or deliver your choice of cards, flowers, chocolates, gift baskets, etc for every holiday. The simple layout of Stazzle makes it easy to see who is sending you referrals while simultaneously giving you a strategy for tracking and generating new referrals.

2. New mashup from RealBird: RealBird has a solution for one of the challenges faced by single-property Web sites (i.e., www.333ElmStreet.com). Normally, if the listing has sold, Web visitors surf to another site. The RealBird offering allows your Web site visitor to view other current MLS listings on a map, provided you have an IDX link on your site. According to CEO Gabe Gross, this new tool allows the user to share not only the single-property Web site, but the related search of other listings as well. Gross encourages agents to keep these Web sites active, even after the property has sold.

Single-property Web sites can be "emailed to friends, shared via social book-marking, or posted on Facebook," he said. More importantly, the links created through use of this strategy increase the agent's standing on Google. "Over time, as more and more properties are sold and kept, there will be a significant cumulative effect on the agent's search engine standings deriving from the presence of all these Web sites."

3. One-stop shopping for television, radio and messages on hold: For agents who would like to add television, Internet radio, or XM radio to their services in 2008, Rainmakers International offers a number of packages by which you can produce your commercial and distribute it using their media-buying packages. The fee for a typical radio commercial runs in the neighborhood of $400. They will also assist you with the placement as well. This company also provides a number of options for people who would like to have an advertising message on hold rather than music on hold.

4. Video and bandwidth: One of the challenges with using video e-mail or posting a number of video virtual tours to your Web site is bandwidth (i.e., storage and how quickly you can access the video.) A company called CoVideo Systems charges $95 per month to host your videos on its site. Your site can crash under insufficient bandwidth when you use video extensively and have high traffic. The CoVideo system aims to help avoid that disaster. They also notify you when your videos have been viewed, and provide tools for tracking visitors.

5. New low-tech products: In terms of low-tech ideas, the KWNashgroup.com will lease or sell you a moving truck with backlit sides. This really stands out from conventional vehicles that rely on a painted message or decal to advertise your business. The backlighting on the ad makes the truck look as if it has a television screen on its side. It's definitely eye-catching. 

Two other fun products are designed to minimize the dirt buyers may bring into your listings. One product was a door mat that had a picture of the property and/or the agent. No matter who walked into the property, it was clear which agent had the listing. My personal favorite from the conference, however, was from the Bootie Butler. For less than $100, you can avoid having visitors track up those new hardwood floors or those recently cleaned carpets. All they have to do is to put their foot into the Bootie Butler, and it automatically wraps their foot in a protective covering. That's a lot cheaper than having the carpets cleaned a second time.

Point2 Technologies Names Saul Klein As Chief Executive Officer

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Saskatoon, SK and Vancouver, BC – December 18, 2007 – Point2 Technologies Inc. (“Point2”) today announced the appointment of Saul Klein as its new Chief Executive Officer. Klein will assume the new post effective January 1st, 2008, while maintaining his long time position as CEO of InternetCrusade/RealTown.

Klein brings to Point2 nearly 35 years of experience in the real estate industry and is one of the most respected professionals in the sector. In 2003, Klein was named one of the 25 Most Influential People in Real Estate by REALTOR® Magazine, the official publication of the National Association of Realtors® (NAR), and was named by INMAN News as one of the Top 100 Most Influential People in Real Estate (technology) in 2005, 2006 and 2007. Klein’s industry experience advising national and regional real estate franchises, MLSs (Multiple Listing Service), Boards and Associations on technology issues spans 16 years and brings to Point2 a significant new strategic advantage.

“On behalf of our Board of Directors and staff, I would like to welcome Saul to Point2,” said Barry Willick, President, Point2 Technologies. “Over the past few months we’ve examined the value and need to add a CEO position to our leadership structure. In light of the recent restructuring of our management team, we moved to attract one of the best, most respected minds in the industry to help us execute on our mission and vision – and we couldn’t have done any better.”

“I am extremely excited for the future of Point2 with Saul at the helm. We’ve had the privilege of working with Saul over time, and we look forward to his contributions as a critical member of Point2,” added Willick. “Saul’s experience will enable us to grow Point2 more aggressively and positions us to capture a larger share of our markets as we embark on an even more rapid pace of technological innovation.”

“I am thrilled to join an industry leader that has constantly set the benchmarks for others to follow,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “The potential for growth at Point2 is enormous, and I look forward to working with Barry and the team here at Point2 to tap our full potential. Point2’s deep market penetration in North America, its global reach and unique intellectual property sets our sights pretty high both in terms of revenue growth and new opportunities that we can explore in the future.”

“Over the next few months, we will embark on some exciting new corporate and industry related initiatives in real estate that we will make public as we go forward,” added Klein. “Point2’s commitment to its customers will be reflected in everything that we do,” he concluded.

Saul Klein is a REALTOR® and a nationally recognized speaker and Consultant who, over the last 16 years, has spent more than 15,000 hours in front of real estate professionals, consumers, association staffs and volunteers and he has traveled over 1,000,000 air miles delivering a message on technology and its role in the future of the real estate industry.

Some of Klein’s most recent projects include:
President and CEO, InternetCrusade/RealTown - Internet Solutions and online community for the real estate industry - 1995 – Present;
National Association of REALTORS® e-PRO - Creator - 2001 – Present;
REALTOR® Consultant, REALTOR® Information Network 1994 – 96;
National Electronic Publisher - REALTORS® Information Network, 1995/96;
Educational Consultant, National Association of REALTORS® - 1995; and,
Partner, Real Estate Electronic Publishing Company - 1995 – Present.
Klein was the 1993 President of the San Diego Association of Realtors® and Designated REALTOR® of the Year in 1999. He has been a licensed California Real Estate broker since 1977 (sales since 1974) and is an e-PRO, GRI, and a Certified Financial Planner (CFP). Saul’s involvement over the years with the National Association of Realtors® (NAR), the San Diego Association of Realtors® and the California Association of Realtors® is extensive and includes a number of strategic roles including a member of the CAR Board of Directors for 11 years.

Klein is currently Immediate Past Chair of Business Information and Technology Forum of the National Association of REALTORS®. He is the author of The Real Estate Technology Guide published by Dearborn Publishing and he has authored numerous courses on real estate ethics, agency, buyer brokerage, and financial management for the New Real Estate Professional, as well as online technology courses for Kaplan University and the National Association of REALTORS®. Saul is a 1972 graduate of the United States Naval Academy and he served 5 years on active duty as a Surface Warfare Officer.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 165,000 brokers and agents subscribing to Point2 NLS in 85 countries. Membership in Point2 NLS continues to grow by over 1,000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For more information, please contact:

Media Relations
Roger Noujeim
Director of Public Relations
Point2 Technologies Inc.
T. 888-955-7900
E. rnoujeim@point2.com

Investor Relations
Jason Golding
Chief Financial Officer and General Counsel
Point2 Technologies Inc.
T. 306-955-7900
E. jgolding@point2.com

Point2 Technologies Leads Advanced Online Marketing Workshop for Brokers, Owners and Managers at the Annual Wisconsin Real Estate Association Management Conference

AddThis Social Bookmark Button Pewaukee, WI – December 13, 2007 – Point2 Technologies Inc. “Point2”:

Who:    Carey Tufts, Director of Marketing, Point2 Technologies Inc.
            Linda Jame, Director of Enterprise Solutions, Point2 Technologies Inc.

What:    Point2 executives will lead an advanced online marketing and lead conversion workshop focused on maximizing the value of real estate listings as a brokerage’s most valuable marketing and branding asset. The session will discuss the latest technologies designed to allow brokers to take back control of their listings, on the Internet. Key learning objectives include how to maximize listing exposure online through syndication, eliminate intermediaries and optimize conversion to revenue through breakthrough Predictive Marketing technology.

When:    Thursday December 13, 2007, 1:00 PM – 2:00 PM

Where:    Wisconsin Association Annual Management Conference
                Country Springs Hotel,
                2810 Golf Road,
                Pewaukee, WI
                Meeting Room: Woodfield D

About Wisconsin Association (WRA) Management Conference

Management Conference is a great opportunity for brokers/owners to enhance their leadership skills through workshops featuring top presenters in the real estate industry. This year's speakers include Mark Eppli who will discuss the disparity between increases in household growth in the next 10 years despite housing market finance concerns. Also speaking is Larry Kendall who will present the top 10 things you can do to build market share and profits in a changing market. Or, catch one of our other top presenters.

More information can be obtained at: www.wra.org/management.

About Point2 Technologies
Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 165,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

CONTACT:
Point2 Technologies
Roger Noujeim, 1-888-955-7900
rnoujeim@point2.com

SOURCE: Point2 Technologies Inc.

Point2 Technologies Announces Executive Resignations and New Leadership Roles

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Saskatoon, SK and Vancouver, BC – December 11, 2007 – Point2 Technologies Inc. (“Point2”) today announced the resignation of members of its team last week, including real estate division Chief Operating Officer, Brendan King, for personal reasons and differences pertaining to Point2’s operations and direction. Chester Hagen, heavy equipment division Chief Operating Officer, Jason Collins, Chief Technology Officer, Jeff Tomlin, Vice President of Strategy and Business Development, Greg Miller, Vice President of Marketing and, Allan Wolinski, Client Relations Manager for Point2’s real estate division, also tendered in their resignations.

Senior Point2 team members have now been appointed to assume new responsibilities, reporting directly to Point2 President, Barry Willick who has effectively assumed the responsibilities of the departing COOs. Recently promoted executives will work together with key departing officials during their respective notice periods, to ensure a smooth transition.

“It’s always hard to see Point2 team members move on, and more so when it is a group of senior staff, even though the core of Point2 maintains a very solid bench of veteran and senior managers,” said Willick. “While many organizations at some point face such departures, this occurrence at Point2 is unfortunate for all our staff, as Point2 staff members are like family.”

“Our customers both in real estate and heavy equipment should expect the leadership and investment in technology innovation they are accustomed to seeing from Point2, to continue to forge ahead,” added Willick. “All our business, technology systems and operational functions remain on course. Be it maintaining leadership in our real estate listing syndication strategy and market position, adding functionality to our website solution, boosting our predictive marketing technologies, or sustaining unparalleled online marketplaces and dealer networks in our heavy equipment division, we intend to continue to invest in our growth and in new technologies, to maintain the edge our solutions extend to our customers around the world.”

“While such executive departures would present magnificent challenges to any organization, including ours, Point2’s solid core of experienced long time and senior managers across our business divisions have already taken this to task and are well positioned to drive forward with the same passion for serving our customers with some of the industry’s most advanced solutions. Where we must recruit to fill new positions over the coming months, we will as always aggressively pursue the best talent we can attract,” concluded Willick.

Linda Jame, Manager, Broker Division for Point2’s real estate business has now assumed additional responsibility as Director of Enterprise Solutions. Linda brings to Point2 customers and business partners seven years of experience with the Company, and is one of the early participants in Point2’s entry into the real estate marketplace. Linda holds a Bachelor of Science degree from the University of Saskatchewan.

Carey Tufts has been promoted to the position of Director of Marketing. Carey brings to bear three years of experience in the Company’s marketing department, with solid knowledge of the issues facing the real estate profession today. Tufts holds a Masters degree in English, from the University of Saskatchewan. Tufts and Jame will take a leading role in driving the Company’s business development efforts in real estate, reporting to the Company President.
 
Adnan Fida is now Director of Syndication. He has been with Point2 since 2000, most recently working with Point2’s real estate business partners on the Company’s Point2 NLS (National Listing Service) listing syndication feed program and implementations, and on key business development and initiatives, alongside Tomlin. Fida has been instrumental to Point2’s technology development efforts over the years. He brings his technical and business backgrounds to bear, bolstering the capabilities of the new business development team. Fida holds Bachelor of Science degrees from the University of Saskatchewan and the University of Punjab.

Zach Scott has been promoted to Director of Systems Development, assuming Point2’s technology development leadership position across the corporation. Scott brings 12 years of technology and software development experience to Point2, including ten years as a senior level technical consultant. During his career, Scott co-founded two technology companies including Calgary-based Cambrian House, where he most recently held the position of Chief Technology Officer and sat on the company’s Board of Directors until joining Point2 in June of 2007.

Business Analyst James Townley has been promoted to the position of Director of Product Development, with John Fothergill also departing last week. Townley created his first real estate website in 1995 and has been involved in the real estate software industry since 2001.

Jennifer Anderson, a five year Point2 veteran now takes over the lead role for the Company’s real estate support function, as Customer Service Manager. Most recently, Anderson served as Customer Service Team Leader. While on maternity leave, effective the third week of December, Anderson’s role will be managed by long time Point2 team member and former Manager, Broker Division, Jacquelyn Gyug.
 
Joel Loewen has assumed the lead position for Point2’s Systems department, for Jon Levesque, Manager, Systems Administration. Loewen holds a Bachelor of Arts from the University of British Columbia and a diploma from the Information Technology Professional Post Graduate Program of the British Columbia Institute of Technology.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 165,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at http://www.point2.com/.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For more information, please contact:

Media Relations

Roger Noujeim
Director of Public Relations
Point2 Technologies Inc.
T. 888-955-7900
C. 415-248-6335
E. rnoujeim@point2.com


Investor Relations

Jason Golding
Chief Financial Officer and General Counsel
Point2 Technologies Inc.
T. 306-955-7900
E. jgolding@point2.com