THE WORLD WIDE WEB IS NOW THEIR ‘OYSTER’
HOME BUYERS, SELLERS BENEFIT VIA NEW REALCOMP PARTNERSHIP WITH POINT2 TECHNOLOGIES
Farmington
Hills, Mich. and Saskatoon, SK – August 25, 2008 – Realcomp, Michigan's largest
Multiple Listing Service, and Point2 Technologies Inc. (‘Point2’), the largest
independent provider of real estate website and listing syndication solutions today
announced a partnership that will extend to Realcomp members the very latest,
most comprehensive online marketing tools designed to significantly enhance
home listings awareness and reach online for area buyers and sellers.
Under the
agreement, Realcomp will enable automated listing syndication for its REALTOR® members.
Members will also have the option to utilize the most advanced predictive
marketing technology in the real estate industry, built into the Point2 Agent platform.
Point2 Agent
is a complete website and listing syndication solution for real estate
professionals that includes a high-tech prospecting and listings management
toolbox and features a virtual network of over 30 top online listing
syndication partners; the largest syndication network in the marketplace today,
including:
- Craigslist
- Cyberhomes
- eBay
- Facebook
- Google Base
- Homescape
- Point2 Homes
- Trulia
- Zillow.com
With
Point2 Agent, Realcomp members will have the ability to automatically update
property listings on multiple sites of their choosing, in real-time.
Previously, many REALTORS® had to individually and manually update listings on
each and every website on which their listings resided–a time consuming task.
"The
addition of Point2 Agent to our REALTOR'S® repertoire of services will allow
for greater proficiencies, leads and sales,” said Karen Kage, Realcomp CEO.
"Today’s home buyers and sellers, in turn, have access to the greatest web
of prospects possible—a ‘win-win’ for all.”
"Distribution trumps destination. Forward
thinking MLSs such as Realcomp understand this simple fact,” said Saul Klein,
Chief Executive Officer, Point2 Technologies. “Providing a single automatic
solution for listing distribution to Internet destinations of the broker’s
choice is a value added service provided by progressive MLSs. Using Point2
Agent’s advanced syndication system also allows for more than “fire and forget”
distribution of listings. It helps brokers and agents to track and determine
which website and marketing
venues provide the greatest return for their sellers and their business.”
Realcomp
is the first MLS in Michigan
to partner with Point2, which has served the real estate sector since 2003. The
addition of Point2 Agent is the second major electronic real estate improvement
system that Realcomp has provided for its members this year. The first was
SHOWINGDESKTM Web Edition,
which enables real estate offices to manage electronic showing appointments.
The new
service is expected to be available to Realcomp REALTOR® members during the
fourth quarter of 2008.
About Realcomp
Realcomp
is headquartered in Farmington Hills,
Michigan and has continuously
operated as a full-service provider to the real estate industry, offering
Multiple Listing Services, real property data, products and training since
1994.
About Point2 Technologies
Point2
Technologies develops and markets web-based e-commerce and online marketing
software solutions for the real estate and heavy equipment industries. In real
estate, Point2 is the largest independent provider of website and listing
syndication software for real estate professionals, with nearly 200,000 brokers
and agents subscribing to the Point2 Agent platform, in 100 countries. Point2’s
real estate user base continues to grow by over 1200 additional members each
week. Point2 also owns and operates the real estate consumer search portal,
Point2 Homes (www.Point2Homes.com).
In the
heavy equipment industry, Point2 is a leading provider of e-commerce solutions,
powers Caterpillar Inc.’s global heavy equipment dealer network and owns and
operates www.UsedIron.com, one of the largest used
equipment venues online.
Founded
in 1996, Point2 Technologies is privately held and employs a staff of 110 at
its headquarters in Saskatoon, SK
and its Vancouver, BC offices. More information can be obtained
at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and product names
may be trademarks of the respective companies with which they are associated.