Greater El Paso Association of REALTORS Selects Point2 Technologies to Automate Listing Syndication – Launches Large Scale Point2 Agent Website Initiative
SASKATOON, Sask. and Vancouver, BC, Sep. 29, 2008 – Point2 Technologies Inc. (“Point2”) today announced
that The Greater El Paso Association of REALTORS® (“GEPAR”) has released world class, individually branded
Point2 Agent websites to its entire membership base, as part of a plan that aims to optimize individual member exposure and success online.
At the discretion and control of GEPAR members, Point2 Agent users can now use their accounts to launch professional looking websites and to add and syndicate listings across the industry’s largest network of high traffic consumer real estate search sites, easily and cost effectively.
Phase two of the implementation, planned for the fourth quarter of 2008 will automate data entry into Point2 Agent websites, as well as listing syndication, for all members, through a direct feed from the GEPAR MLS system to Point2. The capability is expected to deliver significant productivity gains to GEPAR members, by eliminating multiple data entry requirements. The benefits will also be extended to current Point2 Agent users.
“Only 60 percent of REALTORS® today own a personal website. In addition, many brokers and agents now see the benefits of mass listing exposure on the Net but currently must spend a lot of time and effort posting listings on popular sites. Our partnership with Point2 gives to our members a new edge in the marketplace, by enabling consumers to find them more easily online,” said Dan Olivas, President, El Paso Association of REALTORS®. “We have invested significant time and effort working with an industry leader such as Point2 to ensure each of our members can have a professional looking, individually branded site right out of the box, and can push listings to high traffic sites with a click of the mouse, giving them the visibility they need while saving them time and money.”
“We are extremely pleased that The Greater El Paso Association leadership has chosen the Point2 Agent platform to help unleash the potential of the web for its members,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “The real estate landscape continues to change, and high online visibility for listings makes sense, especially in this economy. With their own fully customizable website and Point2’s massive listing syndication network, maximum exposure online is now in the grasp of every broker and agent at GEPAR.”
Point2 Agent will provide users with full control over where their listings are published. Dynamic access to detailed traffic reports and analytics will enable better marketing and advertising spending decisions, such as for the purchase of featured listing advertising spots on the various sites. Point2 Agent enables one click ad booking on several sites, at exclusive rates to Point2 members.
The Point2 real estate syndication network consists of over 30 partner sites, including Google, Yahoo! Classifieds, Cyberhomes, Craigslist, Point2 Homes, Hotpads, Trulia and Zillow. A complete list can be viewed at http://agent.point2.com/features/syndication.asp.
Integrated, cutting edge predictive marketing, lead capture and conversion tools will maximize lead conversion into revenue, by automatically managing hundreds or thousands of online leads while the agent concentrates on their day to day activities. Syndication and other system features such as the website or lead conversion components are all options the user can activate individually.
GPAR users can start to benefit from their Point2 Agent websites immediately, free of charge for six months, and for only US$9.95 per month thereafter.
About Point2 Technologies Inc.Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).
In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.
Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Media Contacts
Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com