October 2008 - Posts

Carey Tufts Named Vice President of Marketing, Point2 Technologies

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SASKATOON, Sask. and VANCOUVER, BC – Carey Tufts has been promoted to the post of Vice President of Marketing for Point2 Technologies Inc. (“Point2”), the company announced today.

Tufts will be responsible for Point2’s global marketing strategy for the real estate and heavy equipment business divisions. Tufts will direct and oversee the advertising, marketing, promotion, sales and support functions and programs, as well as corporate branding efforts.

Tufts assumes the new role after having served as the company’s Director of Marketing, since December 2007. Tufts joined Point2 in 2004.

“Carey has taken our marketing to the next level. He has proven to be an extremely valuable leader at Point2, consistently demonstrating strong initiative and ability to drive complex projects that directly impact corporate goals and growth,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Carey’s project and people management skills have earned him great respect across the organization. Most notably, his contributions over the past year towards advancing Point2’s position as a leader for listing syndication solutions for real estate MLS® (Multiple Listing Service) organizations and Associations have been instrumental to our rapid growth in the area.”

“I’m proud to welcome Carey to this important role and to see yet another senior position at Point2 filled from within. This transition provides Point2 with the seamless continuity it needs in marketing, and solidifies our bench strength at the senior level as we forge into 2009 with highly ambitious goals,” said Barry Willick, President, Point2 Technologies. “Carey’s understanding of our brands and our markets have served us well over the past several years. His strategic thinking and contagious commitment to his work will now enable him to make an even greater impact on our business.”

Tufts holds a BA and a Master degree in English, from the University of Saskatchewan. A native of Saskatoon, Tufts has traveled extensively throughout Canada, mountain biking and rock climbing. He is married to Rebecca Hunter, the owner of a successful bridal boutique in Saskatoon, and they both spend every non-working minute chasing after their three year old daughter Madeline.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals (www.Point2Agent.com), with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Media Contacts

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies and MLSListings Inc. Sign Listing Syndication Agreement

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Single Data Feed to Automate Real Estate Listing Syndication for MLSListings Members to 35 Hot Consumer Search Sites

SUNNYVALE, California and SASKATOON, Sask. – MLSListings, Inc. (“MLSListings”) and Point2 Technologies Inc. (“Point2”), today announced an agreement to provide automated listing syndication services to MLSListings’ nearly 19,000 subscribers. The system will enable brokers to control syndication destinations and to access summary traffic reports. The new, opt-in offering is scheduled to go live during the fourth quarter of 2008.

The initiative aims to enable broad listing exposure for MLSListings subscribers, efficiently and cost effectively. With a single click, brokers will be able to publish listings across the industry’s largest syndication network of high traffic consumer search sites, helping to maximize listing awareness online, benefiting home buyers and sellers alike. The Point2 network today encompasses over 35 sites including Google, Craigslist, Point2 Homes, Cyberhomes, AOL, Yahoo!, Trulia and Zillow. A complete list can be viewed at http://agent.point2.com/features/syndication.asp.

The initiative will also enable users to book spotlight advertising on participating websites within the network, with a single click of the mouse, making it extremely easy to enhance brand and listing exposure on highly popular sites such as Point2 Homes, Google, LiveDeal and others.

“Individually, agents and brokers could never efficiently achieve this kind of advertising reach without a syndication service,” said James Harrison, President and CEO of MLSListings.  “The partnership between MLSListings and Point2 means the data feed to these high-power consumer sites is automatic.  There’s no need to re-enter listings on a site-by-site basis.  Simply enter the listing in the MLS, and it’s posted to the most powerful Internet sites available.”

At their discretion, subscribers will also be able to access and leverage their listings in a number of ways, to optimize their marketing and revenue. Members can easily augment listings with up to 36 photos each, using Point2’s patented Photo Upload Facility® (PUF). Launching an optional Point2 Agent website also becomes a breeze, as well as controlling listing syndication destinations and accessing detailed, site-by-site and listing-by-listing traffic reports. Built-in advanced, automated predictive marketing and lead conversion technology will assist users in turning leads into revenue.

“Leading MLSs are looking for innovative, value added services for their subscribers and participants” said Saul Klein, Chief Executive Officer, Point2 Technologies, and a California real estate broker himself for over 30 years. “Using the Point2 solution, MLSListings has eliminated the need to develop individual data feeds for each consumer site and provides users a single point of entry for distribution of listing information across the Internet and beyond. ‘Distribution trumps destination’ in the age of Web 2.0. The Point2 MLS strategy also helps our syndication partners, by delivering to them hundreds of thousand of listings through a single Point2 feed, from the best and most authoritative source of listing data, local and regional MLSs.”

Larry Knapp, President and COO of Alain Pinel Realtors, noted “Our brokerage is known for providing the tools to help our top-performing agents meet their customers’ needs.  And we want our MLS to assist us wherever possible in that effort.  MLSListings’ agreement with Point2 propels the effectiveness of our listing advertising efforts to new heights.”

About MLSListings Inc.

MLSListings Inc. formally launched in 2007 after considerable effort to consolidate the region’s MLS systems. MLSListings is designed to more effectively meet the current and future MLS needs of the region’s real estate professionals. MLSListings provides technology and support services that empower its subscribers to meet the challenges of conducting business across a large geographical area. MLSListings formally acquired RE InfoLink and Central Valley MLS in 2007 and continues to work with neighboring MLS providers to enhance service to its customers. MLSListings represents nearly 19,000 MLS subscribers. MLSListings is governed by the brokerage community, and owned by Santa Clara, Santa Cruz, Silicon Valley, San Mateo, Monterey, Watsonville, San Benito and Central Valley Associations of REALTORS®.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contacts

MLSListings, Inc.
Anne O’Callahan
MarCom Manager, MLSListings Inc.
T. 1-408-874-0242
E. aocallahan@mlslistings.com


Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Internet 'evangelist' promotes real estate tech

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Inman News

It all began with an advertisement in the newspaper over three decades ago.

After serving for five years in the U.S. Navy as a surface warfare officer, Saul Klein was ready for a change. He sought a career with better pay and plenty of room for advancement.

It made sense for Klein to jump into the real estate business. His father used to buy properties and sell them, and Klein saw that real estate could be a lucrative business.

He responded to a job ad, took a test and got his real estate license in 1975 to work as a sales associate.

For two years, Klein sold condos, working at a Century 21 office in San Diego. He got his broker's license in 1977. He then teamed up with a partner and launched their own firm, using an IBM typewriter to transcribe documents.

He recalled a fateful encounter during those early days in the industry.

"It was like serendipity. I got a phone call from a lady in Mexico, telling me to meet her at the Tula Vista restaurant in Mexico at 6:30 a.m. one morning," said Klein. Being the adventurous guy that he was, Klein drove to Mexico to meet his potential client.

This woman, whose identity Klein said he did not wish to disclose, became a key partner in his first firm for 12 years. She owned a business in Guadalajara, Mexico, and introduced Klein and his partner to numerous clients from Mexico. He earned her trust and she played a significant role in his budding business.

Klein came a long way from the IBM typewriter on his path to becoming a real estate technology guru. On his mission to build larger networks among real estate professionals, he began to engage in the online real estate community chat rooms and linked up with Mike Barnett, a chat-room moderator. Barnett, who has known Klein for more than 15 years now, was initially impressed by Saul's humorous blogs and innovative ideas.

"I hosted the chat room every Tuesday night, and Saul and I would have conversations about taking (property) listings to kiosks and the Internet. Even though I came from an entertainment background, Saul taught me a lot about the real estate industry," Barnett said.

Klein and Barnett traveled together across the country to educate real estate professionals about the use of technology in the real estate business. The two, along with John Reilly, author of best-selling, "The Language of Real Estate," launched Realtown, a real estate online network for Realtors.

During the mid-1990s, Klein served as a consultant for the Realtor Information Network, a plan by the National Association of Realtors to bring property listings from Realtor associations and multiple listing services to the public. That original plan gave way to the creation of the Realtor.com Web site, which is the most visited online real estate search site.

An Internet pioneer and so-called "evangelist" for the real estate industry, Klein was selected as one of the "25 Most Influential People in the Real Estate Industry" by the National Association of Realtors and has also been recognized by Inman News among the "100 Most Influential Real Estate Leaders."

"It is always a challenge working with Saul. He is like an ever-ready Energizer battery," said Reilly, who was persuaded by Klein to relocate from Hawaii to California.

Besides real estate, Reilly and Klein share another interest in long-distance running, and they have been known to trade military stories.

Last year, Klein took on a new role as CEO for Point2 Technologies Inc., a company based in Saskatoon, Canada, that offers technology tools for real estate professionals and a search site for consumers.

And he still maintains his title and role as president of Internet Crusade, the online marketing company that operates the Realtown network and offers an ePro certification course for tech-savvy real estate professionals.

Despite his busy schedule, Klein said he always provides his undivided attention to whomever he is meeting with, whether it is one person or hundreds of people.

"I have a pet peeve in the way that people treat the urgency of communication nowadays. I get annoyed when I am in a conversation with someone and they are text-messaging or checking their e-mails on the phone," said Klein.

With all of the people that he has to keep up with and his continuous travels, Klein said that he loves his job and is not sure when he will retire. When he does slow down, he said he wants to pursue his other passion -- writing -- and contribute more to his blogs.

Klein has plans to retire in Hawaii, where he tries to visit once a year with his wife. Family occupies his time when he isn't working.

Point2 Technologies Chief Executive Officer Named to ‘100 Most Influential Real Estate Leaders' List

AddThis Social Bookmark Button SASKATOON, Sask. and VANCOUVER, BC, – Point2 Technologies Inc. (“Point2”) today announced that its Chief Executive Officer, Saul Klein has been named to the INMAN News Top 100 Most Influential Leaders in Real Estate: 2008 report.

Mr. Klein is listed in the Technology and Online Real Estate category, which recognizes achievers who have built technology tools and offered services to make the industry more productive and efficient, helping to drive change in the way real estate professionals conduct business.

Mr. Klein has now been named to the INMAN News report four years in a row.
 
Each year, INMAN News compiles a list of the 100 most influential people in real estate. The list reflects the industry’s best and brightest and also includes those individuals from outside of the real estate industry whose actions influence the business of buying and selling real estate. The people on the list embody leadership, innovation, ingenuity, power and persistence.

The full INMAN News report can be downloaded at http://www.inman.com/products/downloads/100-most-influential-real-estate-leaders-2008.  

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Public Relations Director
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com