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Friday, July 11, 2008 3:37 PM

Picture this: More online photos means more interest in home

by: Amy Hoak , Market Watch To sell a home with an Internet listing, it pays to provide pictures -- and lots of them, according to a recent study from an e-commerce and online marketing firm that serves the real-estate industry. Compared with listings...
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Thursday, July 10, 2008 3:44 PM

Too much exposure can be a bad thing

How many photos are overkill for a listing? by: Bernice Ross, Inman News Are you marketing your listings with just one picture or are you marketing with 20 or more? Is it possible that too many pictures online is preventing buyers from looking at your...
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Thursday, May 29, 2008 9:12 AM

Point2, Local Matters team up on Facebook app

Companies seek to capitalize on popular social network Inman News Point2 Technologies Inc., which offers online tools for real estate professionals, and media technology company Local Matters Inc. on Wednesday announced an agreement in operating Point2's...
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Wednesday, May 28, 2008 4:59 PM

U.S. firm acquires Point2 application

The StarPhoenix A Facebook application developed by a Saskatoon company has been acquired by a U.S. online media publisher. The deal involving Point2 Technologies Inc.'s Facebook Neighborhoods application will allow the company to maintain and develop...
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Tuesday, May 27, 2008 5:14 PM

Facebook "Neighborhoods" app sold

I didn't realize that Saskatoon was a hotbed of software development, but that's where a Facebook real estate application was developed by Point2 Technologies. Point2, a 100-person company that also has offices in Vancouver, B.C., is a big player...
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Tuesday, May 27, 2008 11:29 AM

Online Home Listings Provider Local Matters Buys Point2’s Facebook App

By David Kaplan Local search marketer Local Matters has acquired online real estate listings syndicator Point2 Technologies’ Facebook app. Financial terms were not released. Point2 had been hoping to get attention for its “Neighborhoods for Facebook”...
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Friday, May 16, 2008 3:14 PM

Point2 and RealtyTrac Enter Marketing Partnership

RISMEDIA Point2 Technologies Inc. (”Point2″), one of the industry’s largest independent providers of website and listing syndication software for real estate professionals, and RealtyTrac Inc., a leading online marketplace for foreclosure properties,...
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Thursday, May 15, 2008 3:02 PM

Syndication & Your Business

RISMEDIA Today, the word “syndication” is used in the real estate industry to express the distribution of listing information to various websites and/or Web portals. While it was once thought that exposing a listing in one spot on the Internet and driving...
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Monday, April 28, 2008 11:11 AM

Rapid Growth of Mexican MLS Contributes to Open Market

Buyers, Sellers, and Brokers Benefit from Internet Technology By Brian Flock: Mexidata.info guest columnist The rapid growth in use of a new Internet technology over the past two years by Mexico real estate brokers has resulted in a de facto Mexican multiple...
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Wednesday, April 16, 2008 10:17 AM

Syndication Standard - NAR and Industry Partners Agree

RISMEDIA, April 15, 2008 The National Association of Realtors® and other industry members of the Real Estate Standards Organization have unanimously approved a draft standardized data format for distributing real estate listing information. Real Estate...
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Wednesday, April 16, 2008 8:43 AM

Agent Increases Income $200K Harnessing the Internet

REALTOR Fine Tunes Web Marketing Strategy with Dramatic Results by: Mike Parker Priscilla Allen is a RE/MAX broker in San Antonio, TX. In 2006, she and her husband, along with a long time associate, were the 25th ranked team in San Antonio; in 2007, they...
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Monday, April 14, 2008 4:27 PM

Facebook seminar offered by firm

by: Mallory Vough, Wilkes-Barre Times Leader Establishment business people – at least those above the age of 30 – might think Facebook is a publication filled with photographs of people showing off their finest toothy grins. But in fact Facebook is one...
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Saturday, April 12, 2008 2:43 PM

Clicking With Buyers

By Renae Merle Washington Post Staff Writer Saturday, April 12, 2008; Page F01 Cindy Lawson won't venture from her sofa for anything less than a two-bedroom condominium with a parking space and washer and dryer. In the meantime, she continues her...
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Tuesday, April 01, 2008 7:29 PM

The Successful Combination of Photography and Real Estate

Commentary by Gar Benedick RISMEDIA, - Pictures that are poor or less-than-flattering can turn buyers off, leading to fewer leads and offers. In real estate, good pictures–the right pictures–are worth more than a thousand words-they can be worth thousands...
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Thursday, March 27, 2008 5:00 PM

NAR may call Realogy, RE/MAX officials as witnesses in DOJ case

Court document reveals preliminary list of possible witnesses By Inman News, Thursday, March 27, 2008. The National Association of Realtors has plans to call nine witnesses to testify in court if an antitrust lawsuit filed by the U.S. Justice Department...
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Thursday, February 28, 2008 10:20 AM

Point2 makes Belize deal

The StarPhoenix Published: Thursday, February 28, 2008 Realtors in Belize have embraced made-in-Saskatoon technology to create and launch the South American country's online real estate listing system. The Belize National Association of Realtors ...
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Wednesday, February 13, 2008 10:36 PM

Agents: Stop dripping and start predicting

Tech innovations to jump-start real estate biz Friday, February 08, 2008 By Bernice Ross Inman News Are you ready to jump-start your business? Upgrading your technology is one of the fastest ways to do it. If you need some help, here are some important...
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Friday, February 01, 2008 3:00 PM

How to tell if a listing is overpriced

New technology creates data that are tough to refute Friday, February 01, 2008 By Bernice Ross Inman News Persuading sellers to be realistic is a consistent challenge for any real estate agent, especially in a slowing or a declining market. Recent technological...
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Thursday, January 10, 2008 9:00 AM

Trulia, Zillow, Yahoo! pioneer listings data standard

Brokers can send same feed to many Web sites Thursday, January 10, 2008 Inman News Nearly a dozen Web sites that aggregate for-sale real estate listings -- including Trulia, Zillow and Yahoo! Real Estate -- have agreed to adopt common data standards that...
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Thursday, January 03, 2008 3:46 PM

NAR: Settlement talks likely to continue in DOJ antitrust case

Realtor group says both sides are open to discussion Thursday, January 03, 2008 By Glenn Roberts Jr. Inman News Representatives for the National Association of Realtors have engaged in talks with U.S. Justice Department officials in an effort to resolve...
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Friday, December 28, 2007 5:45 PM

What's hot in real estate technology?

Video, lead systems and radio commercial services stand out Friday, December 28, 2007 By Bernice Ross Inman News The biggest surprise at the National Association of Realtors' tradeshow this year was the lack of new technology. Nevertheless, there...
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Wednesday, October 24, 2007 11:45 AM

Neighborhood wiki's for Real Estate - How to find one, set one up today

By: Steven Groves, Executive Conversations The answer I have for you - don't do it... Let's back up a minute - what is a wiki? Wikipedia (a wiki itself) defines it as "A wiki is computer software that allows users to easily create, edit and...
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Thursday, October 11, 2007 4:40 PM

Hungry for Bulk Feeds

A Zillow spokeswoman said today that the company has been in discussions with the Houston Association of Realtors to receive property listings information supplied by its members. "We are in discussion with a number of brokerages and organizations about listing feeds," Zillow spokeswoman Amy Bohutinsky told Inman News.
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Thursday, October 11, 2007 4:32 PM

Zillow, others eye more listings partnerships

Inman News Houston Realtors in talks to partner with real estate media co. Zillow and other online real estate sites are eyeing larger deals for property listings partnerships. A Zillow spokeswoman said today that the company has been in discussions with...
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Thursday, October 04, 2007 3:42 PM

1,000 Pictures are Worth 1,000 Leads

By Jonathan Nicholas, Senior Vice President of Sales and Marketing, Obeo RISMEDIA, Oct. 5, 2007-A couple of years ago, Tom Peters, the renowned business management practice guru, spoke to the Houston Association of REALTORS®. In preparation for his talk...
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Friday, September 21, 2007 7:08 PM

VFlyer lets agents track return on marketing dollar

By Bernice Ross Inman News Part 2 of 2: Technology for a better business Tired of having to go to a separate vendor for your fliers, your Web site marketing and creating unique Web addresses for your listings? If so, VFlyer.com has a solution to make...
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Friday, September 21, 2007 8:55 AM

100 most influential real estate leaders

Inman News Inman News has compiled a list of the 100 most influential people in real estate in 2007, reflecting the industry's best and brightest, as well as outside figures whose actions influence the home buying and selling business. The people...
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Friday, September 14, 2007 2:25 PM

Opportunity knocks online for Realtors

By Bernice Ross Inman News Part 1 of 2: Technology for a better business Consolidation is one of the key trends occurring in the real estate industry today. Are you ready to capitalize on this trend in your business? Will there be a single multiple listing...
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Wednesday, September 05, 2007 2:03 PM

Why So Many Want to Create Facebook Applications

By RIVA RICHMOND September 4, 2007; Wall Street Journal Page B4 Site's Growing Ranks Seen as Potential Source Of Revenue, Customers Another online gold rush is on. Entrepreneurs are scrambling to create small software programs for Facebook Inc.'s...
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Friday, August 31, 2007 2:50 PM

Listing Syndication for Proft: Turning Data Into Dollars

By: Jeff Tomlin Builder/Architect Vol.18, No.8 Download PDF
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Monday, August 27, 2007 5:02 AM

lore Live Launched

lore Magazine Series of Live Broadcasts Discusses Major Issues in the Real Estate Industry lore Magazine , a magazine devoted to profiling fascinating individuals in the residential real estate industry, has launched a new and compelling series of interviews...
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Thursday, August 23, 2007 2:14 PM

Debate rises over MLS role in offer of compensation

By Glenn Roberts Jr. Inman News Part 3: Future of MLS: Full speed ahead There is more to a multiple listing service than warehousing data. MLSs are marketplaces for showcasing information about properties, including pricing and property amenities. They...
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Wednesday, August 22, 2007 2:11 PM

MLS public listing sites gain support

By Jessica Swesey Inman News Part 2: Future of MLS: Full speed ahead Consumer-facing multiple listing service Web sites -- once taboo and controversial in some markets -- are gaining interest again as MLSs scramble to define their value and role in future...
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Sunday, August 19, 2007 9:44 AM

Jay Shares Statistics and Tactics

Jay Thompson Interview - Part 3 Is 95% of a real estate sales professionals business attributed to online social media significant? From his overall web presence (blog, a website or referral from an online associate,) Jay gets 10-12 contacts or a each...
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Saturday, August 18, 2007 9:01 AM

Social Media and Real Estate Case Study

Jay Thompson Interview - Part 2 In this segment, Jay continues talking about his use of social media tools from the early days of ActiveRain and how he spends his day; from the first cup of coffee throughout the business day. He is either blogging, using...
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Friday, August 17, 2007 8:20 AM

What Does an Agent2.0 Look Like?

Jay Thompson Interview - Part 1 Jay Thompson / PhoenixRealEstateGuy.com is a blogging icon in the Arizona real estate social media world. His investment in using blogging and social media as virtually his only form of marketing is very much the model...
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Friday, August 03, 2007 7:16 PM

Craigslist community wins Inman Innovator award

Other finalists in the Web service category included Cyberhomes, the Houston Association of Realtors' HAR.com, HUD's Neighborhood Watch Center, the Federal Trade Commission's Competition in Real Estate Web resource, Point2 Technologies' National Listing Service, Trulia Voices, Wellcomemat and Zillow's Q&A platform.
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Friday, August 03, 2007 7:18 AM

The Conflicts of Advertising and Listings

by Michael Wurzer Inman Blog Inman Blog writes today that the Realogy deal with Yahoo! Real Estate doesn’t knock Prudential out of the picture, instead Yahoo! has created (and Realogy apparently agreed t0) a separate “classifieds” section of their search...
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Thursday, July 26, 2007 7:14 PM

Neighbour-friendly

Cassandra Kyle, The StarPhoenix Point2 Technologies Inc. teams with Facebook on search feature It's a beautiful day in the neighbourhood for Saskatoon-based Point2 Technologies Inc. Their latest web-based creation, a Facebook application that connects...
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Wednesday, July 11, 2007 12:00 PM

How To Run A Real Estate Brokerage: Suppliers

By Maureen Farrell Forbes.com Every new business owner needs to know the fundamentals. Forbes.com is breaking down those building blocks by answering eight core questions related to a given industry. Taken together, the information will give budding entrepreneurs...
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Monday, July 09, 2007 5:39 PM

Survival of the niches: getting leads in a slow market

By Glenn Roberts Jr. Inman News Part 1: Lead generation evolves in real estate Editor's note: In this three-part series, Inman News looks at how the changing market is impacting lead generation, how agents are competing for top spots on Google, and...
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Friday, July 06, 2007 4:01 PM

Point2 Hospitality and Longevity Shines

Last week I followed in the footsteps of fellow Phoenician and Point2 user, Jay Thompson and was able to meet and greet the team at Point2 Technologies in their native habitat - Saskatoon, Saskatchewan. Saskatoon is a a beautiful, small community of 207...
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Thursday, July 05, 2007 9:11 AM

Online Marketing: DOJ vs NAR®

What it might mean to you and what you might want to start doing today. by Michael Parker With all the uncertainties facing the real estate industry today, none has more far-reaching possible implications than the ongoing legal battle between the Department...
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Monday, June 25, 2007 11:25 AM

Inman Innovator Award finalists announced

39 real estate, technology and media companies compete Inman News Inman News today released the finalists' names for the coveted 2007 Inman Innovator Awards, recognizing innovation in real estate. Winners will be announced at the annual Real Estate...
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Wednesday, June 20, 2007 9:47 AM

The Impact of User Registration on Generating Real Estate Leads

By Eric Enge , The ClickZ Network About 6 weeks ago, I wrote a blog post titled 6$ of Web Sites are Real Estate Related . Since then, I have had a chance to look at some aspects of this market in more detail. In this article, I am going to show how slowly...
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Tuesday, June 19, 2007 7:01 AM

Point2Homes Thinks Inside the Box

by Joel Burslem Future of Real Estate Marketing John L. Scott’s Neighborhood Wizard was just the latest by a web site to clean up map based real estate search (see The Evolution of Map Based Searches ). And while I called it a ‘gimmick’ in my earlier...
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Thursday, June 07, 2007 2:43 PM

Watch what you sign with online listings agreements

Research finds content deals can include far-reaching terms By Glenn Roberts Jr. Inman News While opportunities abound to market properties online, real estate professionals should take heed of what they are signing when they submit property listings...
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Friday, June 01, 2007 3:52 PM

Is a National MLS the Way to Go?

By Stefan Swanepoel RISMEDIA, June 1, 2007-Many think that the notion of a national MLS is a good one. According to Jim Sherry, technically there is no reason a national MLS would not work. He says it's more about getting the egos out of the way first...
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Wednesday, May 30, 2007 2:53 PM

Critics Take On "60 Minutes" – With The Help Of YouTube

Posted by Brian Montopoli Earlier this month, "60 Minutes" aired a mostly flattering piece on Redfin, an online real estate company that charges sellers a flat fee of $3,000 instead of a percentage-based commission. You can watch it by clicking on the...
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Saturday, May 26, 2007 2:55 PM

Real Estate website compliance, Social Capital and the Impact of RE Blogging - Final Segment of the Jeff Tomlin interview

In this final segment, the third of three, Jeff Tomlin, Manager of Channel Relations for Point2 and I talk about how the Point2 solution aids in compliance and quality control for a broker. Jeff goes into how the Point2 Handshake helps build social capital...
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Friday, May 25, 2007 10:39 AM

Search Engines Take Center Stage at NAR Internet Marketing Summit

NAR, Zillow, Trulia, Point2 NLS and Real Estate Brokers Find Common Ground Written by: Frances Flynn Thorsen, e-PRO, SRS May 25th, 2007 - 10:39 am The National Assn. of REALTORS Midyear Meetings marked an historic meeting at an NAR event -- a forum that...
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Monday, May 21, 2007 4:13 PM

Real estate tech panel: Consumers want 'cool stuff'

NAR technologist describes mouse-motion research Monday, May 21, 2007 By Glenn Roberts Jr. Inman News WASHINGTON, D.C. -- The Houston Association of Realtors plays an active role in marketing members' property listings. The association sends property...
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Monday, May 21, 2007 2:50 PM

Point2 NLS, 1 Touch Publishing and Pricing- Segment 2 of the Jeff Tomlin interview

Point2 gives away their websites, publishes syndication data to over 23 consumer real estate sites and offer a 1 touch publishing solution. Jeff Tomlin, Manager of Channel Relations (and an avid blogger at Real Estate Alchemy ) tells us more about how...
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Friday, May 18, 2007 4:13 PM

Cyberhomes, Zillow seek for-sale data from brokers

Fidelity announces agreement with Keller Williams Friday, May 18, 2007 By Glenn Roberts Jr. Inman News Cyberhomes.com, an automated home-valuation site operated by Fidelity National Real Estate Solutions, is now open to for-sale property listings information...
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Thursday, May 17, 2007 8:24 AM

Point2 NLS Expands Real Estate Listing Syndication Network

RISMEDIA, May 17, 2007-Point2 Technologies Inc. has announced that it has expanded its Point2 NLS listing syndication network, adding 10 new consumer-facing advertising destinations for members' listings. The most recent sites to start drawing live Point2...
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Thursday, May 17, 2007 8:23 AM

Point2 expands real estate listings syndication

Brokers can choose 10 more Web sites to market listings Wednesday, May 16, 2007 Inman News As more consumers go online for real estate information, brokers are being offered an array of choices by which to market their listings to a wider audience. Some...
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Sunday, May 13, 2007 8:53 PM

Point2 Interview with Jeff Tomlin & Kicking off podcasting at StevenGroves.com

Agent2.0 is not just about technology, but technology is what I like to write about. A real estate agent is a small business person and like every business out there, they should have a website as an underpinning of their marketing program. Website are...
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Monday, April 30, 2007 10:04 PM

A 'Great Conspiracy' or a Demand for More Visible Value

By Mike Parker RISMEDIA, March 22, 2007-In a dynamic and stimulating presentation given at the Association Executives Institute Conference February 19 in San Diego, Blanche Evans, editor of Realty Times, woke up many in the audience with her call to action...
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Monday, April 30, 2007 5:39 PM

Niche Web Sites: A Success Story

BY MICHAEL RUSSER Broker Agent News It’s advice you often hear in the real estate business: To be successful, you must find a profitable niche and gear your marketing to that specific audience. However, when it comes to online marketing, few practitioners...
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Friday, April 27, 2007 3:52 PM

How the Internet is Reshaping Real Estate

By Stefan Swanepoel RISMEDIA, April 27, 2007-Last month, we highlighted some of the trends affecting today's home buying and selling consumer as reported in the recently released Swanepoel TRENDS Report. This month, we explore author Stefan Swanepoel...
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Friday, April 27, 2007 2:07 PM

Point2 Technologies & InternetCrusade implement Single Sign On

Point2 Technologies Inc. and InternetCrusade's RealTown have introduced Single Sign On (SSO), a Web authentication initiative that will enable members of Point2 NLS (Point2 National Listing Service) and RealTown.com to access or sign up to either system...
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Thursday, April 26, 2007 3:06 PM

VFlyer launches wireless tools

Users can send, view ads using mobile devices Inman News VFlyer, a company that builds marketing tools for real estate professionals to distribute and showcase property listings, today announced that it has entered the mobile realm with the rollout of...
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Friday, April 13, 2007 8:57 AM

Is a National MLS the Way To Go?

By Stefan Swanepoel RISMEDIA, April 13, 2007-Many think that the notion of a national MLS is a good one. According to Jim Sherry, technically there is no reason a national MLS would not work. He says it's more about getting the egos out of the way first...
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Monday, April 02, 2007 3:20 PM

Online Marketing: Is There a Conspiracy or Is It Evolution?

by Michael E. Parker In a dynamic and stimulating presentation given at the Association Executives Institute Conference February 19 in San Diego , Blanche Evans, Editor of Realty Times, woke up many in the audience with her call to action. Ms. Evans presentation...
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Thursday, March 29, 2007 3:06 PM

Networking Sites Give New Way to Prospect

Real estate practitioners are trying out an array of social networking Web sites as a way to connect with consumers and other industry professionals. Twitter.com , for example, allows users to send phone or computer text messages to provide personal or...
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Thursday, March 29, 2007 1:15 PM

Hello, my name is "LetMeIn YourSite"

To attach a lead form or not to attach a lead form -- believe it or not that's still a pretty hot-button issue in the real estate industry. Not long ago pretty much every Web site with real estate listings on it required consumers to fill out a form before...
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Monday, March 26, 2007 1:52 PM

Point2 goes public with Web site usage information

Company provides real-time data on Web traffic, member stats Monday, March 26, 2007 Inman News Point2, a technology company that offers online tools for real estate professionals including a National Listing Service that allows members to manage the marketing...
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Wednesday, March 21, 2007 6:02 PM

Training & Business Development: Follow-up Debate over a National MLS

RISMEDIA, March 21, 2007-Following Monday's lead article on RISMedia.com, by Stefan Swanepoel titled "MLS: Industry Asset or Public Utility ," a debate has arisen on RealBlogging.com as to whether Trulia can or should become a national MLS. The discussion...
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Wednesday, March 21, 2007 7:58 AM

Industry experiments with social networking sites

Part 3: Social media and real estate By Glenn Roberts Jr. Inman News Wednesday, March 21, 2007 Multiple listing services might be counted among the earliest forms of online social networks. MLSs have provided a platform for real estate professionals to...
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Monday, March 05, 2007 4:53 PM

5 business functions to automate

Technology is a great time saving tool, but only if you use it. Here are five tasks you can automate: 1. Distributing listing data. Use syndication software, such as Point2Agent’s ( http://agent.point2.com ) Point2 Exposure Engine, to automatically push...
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Friday, March 02, 2007 3:47 PM

Realogy pushes property listings to Google, Trulia

Agreements represent more online exposure for sellers Friday, March 02, 2007 Inman News Real estate giant Realogy Corp. ( NYSE: H ), with corporate brands including Coldwell Banker, Century 21 and ERA, today announced a major play to broaden its online...
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Friday, February 23, 2007 1:34 PM

Ditch the paper and the suburbs

Part 6: New business trends in '07 Friday, February 23, 2007 By Bernice Ross Inman News (This is Part 6 of a six-part series. Read Part 1 , Part 2 , Part 3 , Part 4 and Part 5 .) Our last five articles have examined the demographic, digital, economic...
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Friday, February 16, 2007 6:04 AM

Tech tools create lead-conversion opportunity

Part 5: New business trends in '07 Friday, February 16, 2007 By Bernice Ross Inman News (This is Part 5 of a six-part series. Read Part 1 , Part 2 , Part 3 and Part 4 .) If you're not up-to-date on today's technology, your business may be gradually eroding...
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Friday, February 09, 2007 9:33 PM

Real estate's role in the new Web

Part 4: New business trends in '07 (This is Part 3 of a six-part series. Read Part 1 , Part 2 and Part 3 .) What will Web 3.0 look like and how will it influence your business in 2007? No matter what happens, the rate of change is only increasing rather...
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