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Picture this: More online photos means more interest in home

by: Amy Hoak , Market Watch To sell a home with an Internet listing, it pays to provide pictures -- and lots of them, according to a recent study from an e-commerce and online marketing firm that serves the real-estate industry. Compared with listings...

Too much exposure can be a bad thing

How many photos are overkill for a listing? by: Bernice Ross, Inman News Are you marketing your listings with just one picture or are you marketing with 20 or more? Is it possible that too many pictures online is preventing buyers from looking at your...

Point2, Local Matters team up on Facebook app

Companies seek to capitalize on popular social network Inman News Point2 Technologies Inc., which offers online tools for real estate professionals, and media technology company Local Matters Inc. on Wednesday announced an agreement in operating Point2's...

U.S. firm acquires Point2 application

The StarPhoenix A Facebook application developed by a Saskatoon company has been acquired by a U.S. online media publisher. The deal involving Point2 Technologies Inc.'s Facebook Neighborhoods application will allow the company to maintain and develop...

Facebook "Neighborhoods" app sold

I didn't realize that Saskatoon was a hotbed of software development, but that's where a Facebook real estate application was developed by Point2 Technologies. Point2, a 100-person company that also has offices in Vancouver, B.C., is a big player...

Online Home Listings Provider Local Matters Buys Point2’s Facebook App

By David Kaplan Local search marketer Local Matters has acquired online real estate listings syndicator Point2 Technologies’ Facebook app. Financial terms were not released. Point2 had been hoping to get attention for its “Neighborhoods for Facebook”...

Point2 and RealtyTrac Enter Marketing Partnership

RISMEDIA Point2 Technologies Inc. (”Point2″), one of the industry’s largest independent providers of website and listing syndication software for real estate professionals, and RealtyTrac Inc., a leading online marketplace for foreclosure properties,...

Syndication & Your Business

RISMEDIA Today, the word “syndication” is used in the real estate industry to express the distribution of listing information to various websites and/or Web portals. While it was once thought that exposing a listing in one spot on the Internet and driving...

Rapid Growth of Mexican MLS Contributes to Open Market

Buyers, Sellers, and Brokers Benefit from Internet Technology By Brian Flock: Mexidata.info guest columnist The rapid growth in use of a new Internet technology over the past two years by Mexico real estate brokers has resulted in a de facto Mexican multiple...

Syndication Standard - NAR and Industry Partners Agree

RISMEDIA, April 15, 2008 The National Association of Realtors® and other industry members of the Real Estate Standards Organization have unanimously approved a draft standardized data format for distributing real estate listing information. Real Estate...

Agent Increases Income $200K Harnessing the Internet

REALTOR Fine Tunes Web Marketing Strategy with Dramatic Results by: Mike Parker Priscilla Allen is a RE/MAX broker in San Antonio, TX. In 2006, she and her husband, along with a long time associate, were the 25th ranked team in San Antonio; in 2007, they...

Facebook seminar offered by firm

by: Mallory Vough, Wilkes-Barre Times Leader Establishment business people – at least those above the age of 30 – might think Facebook is a publication filled with photographs of people showing off their finest toothy grins. But in fact Facebook is one...

Clicking With Buyers

By Renae Merle Washington Post Staff Writer Saturday, April 12, 2008; Page F01 Cindy Lawson won't venture from her sofa for anything less than a two-bedroom condominium with a parking space and washer and dryer. In the meantime, she continues her...

The Successful Combination of Photography and Real Estate

Commentary by Gar Benedick RISMEDIA, - Pictures that are poor or less-than-flattering can turn buyers off, leading to fewer leads and offers. In real estate, good pictures–the right pictures–are worth more than a thousand words-they can be worth thousands...

NAR may call Realogy, RE/MAX officials as witnesses in DOJ case

Court document reveals preliminary list of possible witnesses By Inman News, Thursday, March 27, 2008. The National Association of Realtors has plans to call nine witnesses to testify in court if an antitrust lawsuit filed by the U.S. Justice Department...

Point2 makes Belize deal

The StarPhoenix Published: Thursday, February 28, 2008 Realtors in Belize have embraced made-in-Saskatoon technology to create and launch the South American country's online real estate listing system. The Belize National Association of Realtors ...

Agents: Stop dripping and start predicting

Tech innovations to jump-start real estate biz Friday, February 08, 2008 By Bernice Ross Inman News Are you ready to jump-start your business? Upgrading your technology is one of the fastest ways to do it. If you need some help, here are some important...

How to tell if a listing is overpriced

New technology creates data that are tough to refute Friday, February 01, 2008 By Bernice Ross Inman News Persuading sellers to be realistic is a consistent challenge for any real estate agent, especially in a slowing or a declining market. Recent technological...

Trulia, Zillow, Yahoo! pioneer listings data standard

Brokers can send same feed to many Web sites Thursday, January 10, 2008 Inman News Nearly a dozen Web sites that aggregate for-sale real estate listings -- including Trulia, Zillow and Yahoo! Real Estate -- have agreed to adopt common data standards that...

NAR: Settlement talks likely to continue in DOJ antitrust case

Realtor group says both sides are open to discussion Thursday, January 03, 2008 By Glenn Roberts Jr. Inman News Representatives for the National Association of Realtors have engaged in talks with U.S. Justice Department officials in an effort to resolve...

What's hot in real estate technology?

Video, lead systems and radio commercial services stand out Friday, December 28, 2007 By Bernice Ross Inman News The biggest surprise at the National Association of Realtors' tradeshow this year was the lack of new technology. Nevertheless, there...

100 most influential real estate leaders

Inman News Inman News has compiled a list of the 100 most influential people in real estate in 2007, reflecting the industry's best and brightest, as well as outside figures whose actions influence the home buying and selling business. The people...

Is a National MLS the Way to Go?

By Stefan Swanepoel RISMEDIA, June 1, 2007-Many think that the notion of a national MLS is a good one. According to Jim Sherry, technically there is no reason a national MLS would not work. He says it's more about getting the egos out of the way first...

Critics Take On "60 Minutes" – With The Help Of YouTube

Posted by Brian Montopoli Earlier this month, "60 Minutes" aired a mostly flattering piece on Redfin, an online real estate company that charges sellers a flat fee of $3,000 instead of a percentage-based commission. You can watch it by clicking on the...

Real Estate website compliance, Social Capital and the Impact of RE Blogging - Final Segment of the Jeff Tomlin interview

In this final segment, the third of three, Jeff Tomlin, Manager of Channel Relations for Point2 and I talk about how the Point2 solution aids in compliance and quality control for a broker. Jeff goes into how the Point2 Handshake helps build social capital...

Search Engines Take Center Stage at NAR Internet Marketing Summit

NAR, Zillow, Trulia, Point2 NLS and Real Estate Brokers Find Common Ground Written by: Frances Flynn Thorsen, e-PRO, SRS May 25th, 2007 - 10:39 am The National Assn. of REALTORS Midyear Meetings marked an historic meeting at an NAR event -- a forum that...

Real estate tech panel: Consumers want 'cool stuff'

NAR technologist describes mouse-motion research Monday, May 21, 2007 By Glenn Roberts Jr. Inman News WASHINGTON, D.C. -- The Houston Association of Realtors plays an active role in marketing members' property listings. The association sends property...

Point2 NLS, 1 Touch Publishing and Pricing- Segment 2 of the Jeff Tomlin interview

Point2 gives away their websites, publishes syndication data to over 23 consumer real estate sites and offer a 1 touch publishing solution. Jeff Tomlin, Manager of Channel Relations (and an avid blogger at Real Estate Alchemy ) tells us more about how...

Cyberhomes, Zillow seek for-sale data from brokers

Fidelity announces agreement with Keller Williams Friday, May 18, 2007 By Glenn Roberts Jr. Inman News Cyberhomes.com, an automated home-valuation site operated by Fidelity National Real Estate Solutions, is now open to for-sale property listings information...

Point2 NLS Expands Real Estate Listing Syndication Network

RISMEDIA, May 17, 2007-Point2 Technologies Inc. has announced that it has expanded its Point2 NLS listing syndication network, adding 10 new consumer-facing advertising destinations for members' listings. The most recent sites to start drawing live Point2...

Point2 expands real estate listings syndication

Brokers can choose 10 more Web sites to market listings Wednesday, May 16, 2007 Inman News As more consumers go online for real estate information, brokers are being offered an array of choices by which to market their listings to a wider audience. Some...

A 'Great Conspiracy' or a Demand for More Visible Value

By Mike Parker RISMEDIA, March 22, 2007-In a dynamic and stimulating presentation given at the Association Executives Institute Conference February 19 in San Diego, Blanche Evans, editor of Realty Times, woke up many in the audience with her call to action...

Niche Web Sites: A Success Story

BY MICHAEL RUSSER Broker Agent News It’s advice you often hear in the real estate business: To be successful, you must find a profitable niche and gear your marketing to that specific audience. However, when it comes to online marketing, few practitioners...

How the Internet is Reshaping Real Estate

By Stefan Swanepoel RISMEDIA, April 27, 2007-Last month, we highlighted some of the trends affecting today's home buying and selling consumer as reported in the recently released Swanepoel TRENDS Report. This month, we explore author Stefan Swanepoel...

Point2 Technologies & InternetCrusade implement Single Sign On

Point2 Technologies Inc. and InternetCrusade's RealTown have introduced Single Sign On (SSO), a Web authentication initiative that will enable members of Point2 NLS (Point2 National Listing Service) and RealTown.com to access or sign up to either system...

VFlyer launches wireless tools

Users can send, view ads using mobile devices Inman News VFlyer, a company that builds marketing tools for real estate professionals to distribute and showcase property listings, today announced that it has entered the mobile realm with the rollout of...

Is a National MLS the Way To Go?

By Stefan Swanepoel RISMEDIA, April 13, 2007-Many think that the notion of a national MLS is a good one. According to Jim Sherry, technically there is no reason a national MLS would not work. He says it's more about getting the egos out of the way first...

Online Marketing: Is There a Conspiracy or Is It Evolution?

by Michael E. Parker In a dynamic and stimulating presentation given at the Association Executives Institute Conference February 19 in San Diego , Blanche Evans, Editor of Realty Times, woke up many in the audience with her call to action. Ms. Evans presentation...

Online Buying and Selling Via the Internet Attracts Users of Construction Equipment and Heavy Trucks

Online opportunities abound in today's market for buying and selling construction equipment — but old-fashioned due diligence is still required April 1, 2007 By Walt Moore, Senior Editor Eight years ago, René Bates, owner of René Bates Auctioneers in...

Networking Sites Give New Way to Prospect

Real estate practitioners are trying out an array of social networking Web sites as a way to connect with consumers and other industry professionals. Twitter.com , for example, allows users to send phone or computer text messages to provide personal or...

Hello, my name is "LetMeIn YourSite"

To attach a lead form or not to attach a lead form -- believe it or not that's still a pretty hot-button issue in the real estate industry. Not long ago pretty much every Web site with real estate listings on it required consumers to fill out a form before...

Point2 goes public with Web site usage information

Company provides real-time data on Web traffic, member stats Monday, March 26, 2007 Inman News Point2, a technology company that offers online tools for real estate professionals including a National Listing Service that allows members to manage the marketing...

Training & Business Development: Follow-up Debate over a National MLS

RISMEDIA, March 21, 2007-Following Monday's lead article on RISMedia.com, by Stefan Swanepoel titled "MLS: Industry Asset or Public Utility ," a debate has arisen on RealBlogging.com as to whether Trulia can or should become a national MLS. The discussion...

Industry experiments with social networking sites

Part 3: Social media and real estate By Glenn Roberts Jr. Inman News Wednesday, March 21, 2007 Multiple listing services might be counted among the earliest forms of online social networks. MLSs have provided a platform for real estate professionals to...

5 business functions to automate

Technology is a great time saving tool, but only if you use it. Here are five tasks you can automate: 1. Distributing listing data. Use syndication software, such as Point2Agent’s ( http://agent.point2.com ) Point2 Exposure Engine, to automatically push...

Realogy pushes property listings to Google, Trulia

Agreements represent more online exposure for sellers Friday, March 02, 2007 Inman News Real estate giant Realogy Corp. ( NYSE: H ), with corporate brands including Coldwell Banker, Century 21 and ERA, today announced a major play to broaden its online...

Ditch the paper and the suburbs

Part 6: New business trends in '07 Friday, February 23, 2007 By Bernice Ross Inman News (This is Part 6 of a six-part series. Read Part 1 , Part 2 , Part 3 , Part 4 and Part 5 .) Our last five articles have examined the demographic, digital, economic...

Tech tools create lead-conversion opportunity

Part 5: New business trends in '07 Friday, February 16, 2007 By Bernice Ross Inman News (This is Part 5 of a six-part series. Read Part 1 , Part 2 , Part 3 and Part 4 .) If you're not up-to-date on today's technology, your business may be gradually eroding...

Real estate's role in the new Web

Part 4: New business trends in '07 (This is Part 3 of a six-part series. Read Part 1 , Part 2 and Part 3 .) What will Web 3.0 look like and how will it influence your business in 2007? No matter what happens, the rate of change is only increasing rather...

Brokers get 'liberated' at new community site

Point2 Technologies unveils REliberation.com Inman News Point2 Technologies has unveiled a new broker community site, REliberation.com, for its broker and agent customers to collaborate, promote and drive future successes and advance key industry issues...

Real estate's role in the new Web

Part 4: New business trends in '07 By Bernice Ross Inman News (This is Part 4 of a six-part series. Read Part 1, Part 2 and Part 3.) What will Web 3.0 look like and how will it influence your business in 2007? No matter what happens, the rate of change...

Just What Exactly Is Web 2.0?

By Michael J. Russer Realty Times In this day and age of hyper-change a lot of new terminology gets bantered about. "Web 2.0" is the latest that has created a considerable amount of buzz, yet no one seems to have a clear idea as to exactly what it means...

Where and how brokers partner online

Part 2: New age of online marketing and ROI By Glenn Roberts Jr. Inman News Editor’s note: Online marketing in real estate is quickly moving forward as brokers test new methods for reaching consumers on the Internet. Marketing choices have grown more...

RealTown brings industry content to consumers

By Glenn Roberts Jr. Inman News A new Internet portal launches today with a depth of real estate-related content created by a thousands-strong community of real estate professionals. The site, RealTown.com, also features links to hundreds of multiple...

Confessions Of A Reformed Real Estate Webmistress

Abandoning a Do-It-Yourself Web Strategy By Frances Flynn Thorsen My year-end technology audit was full of FrontPage updates, new software, and a host of add-ons for my real estate web site. Each aspect of web authoring technology has a learning curve...

Point2 launches 'NLS' for real estate professionals

Free system puts agents in charge of Web marketing By Glenn Roberts Jr. Inman News A real estate technology company today launched a free international service to assist real estate professionals with marketing properties online, establishing agreements...

Point2 Achieves 100,000 Real Estate Software Subscribers Milestone

Top Realty News iSuccess.com Real estate platform aims to connect members with Internet consumers ahead of their competitors Point2 has announced that subscriptions to its real estate online marketing and lead management software, led by the industry...

Integration rounds out lead management picture

Real Estate Technology News A marketing and integration agreement between Point2 Technologies and RealEstate.com gives agents access to lead incubation and conversion tools. Read on to see why the groups believe the time is right for lead management technology...

RealEstate.com inks marketing agreement with Point2

Point2 supplies lead incubation, conversion tools Inman News LendingTree's RealEstate.com has partnered with Canadian tech company Point2 Technologies Inc. to offer Point2's real estate lead management and online marketing platform to its agent network...

Point2 Technologies Launches Rental Real Estate Marketing and Lead Management Software Platform

Top Realty News Point2 PropMan designed to increase property manager productivity and facilitate rental listing marketing for Point2 broker and Point2 agent users Point2 Technologies Inc. has launched Point2 PropMan, a rental real estate online marketing...

Top of the Heap

Top of the Heap - Realtor Magazine [PDF]

Listings portal gets $5 million in funding

Edgeio muscles up as listings search powerhouse Inman News Edgeio, a service for online classified listings that launched this year, has raised $5 million in financing led by Intel Capital, the company announced last week. Since launching in March 2006...

Point2 announces real estate agent directory

Tool allows neighborhood-specific searches Inman News Point2 Technoligies Inc . has introduced a real estate agent directory that is sorted by cities and neighborhoods and associated with property listings. The new tool is integrated with the real estate...

Selling Your Home? Make It Stand Out

Toledo Blade Ask someone in the real estate industry how business has been lately and they're likely to tell you it has slowed down compared to last year. With mortgage rates rising, fewer people are in a hurry to move, and houses are staying on the market...

Wireless alert system helps agents respond promptly

Jane Gadd - Globe and Mail Real estate agents are missing out on a lot of new clients because they fail to respond promptly to Web inquiries, says a Canadian e-business company that has devised a solution to the problem. Consumer research has showed that...

Realtor magazine Online Buyers Guide: Web Site Enhancements

Bring them back MICHAEL ANTONIAK Realtor Magazine Online The competition for Internet shoppers has never been more intense. That’s why practitioners who market themselves online are constantly looking for tools that’ll draw visitors back to their Web...

Vertical, classified search key to lead gen

Part 1: Hot strategies from Real Estate Connect Bernice Ross Inman News During the last week of July, the movers, shakers and innovators of our industry met in San Francisco for Real Estate Connect. You may have been reading about all the amazing new...

Selling Your Home? Make It Stand Out

July 9, 2006 Tampa Tribune Ask someone in the real estate industry how business has been lately and they're likely to tell you it has slowed down compared to last year. With mortgage rates rising, fewer people are in a hurry to move, and houses are staying...

Point2 Technologies Inc. - Prairie Programmers Find Their Niche

The Regina Leader Post Where is the most advanced real estate software developed? Not in hot real estate markets like Calgary or Vancouver. Not in high tech hotbeds like Ottawa or Toronto. Each month, a Saskatoon-based technology company signs up thousands...

Arkansas Real Estate Broker Stakes Out Online Territory

Real Estate Technology News When EXIT Realty Northwest launched in northwest Arkansas in late 2004, it faced a number of challenges related to brand recognition, agent recruiting and online presence. For the unknown and unproven brokerage, generating...

Wireless real estate system shortens lead response time

Real Estate Technology News Point2 Technologies’ Real Alerts is designed to help Realtors contact potential homebuyers quickly. The system also eliminates the need for third-party lead incubation services and systems, the company said. Point2 Technologies...

Real estate agent puts MLS listings on Google Earth

Integration includes county property data Inman News Google Earth put the world- at least a computerized version of it -at computer users' fingertips, and a real estate agent in Idaho has put a new spin on property listings by sprinkling local MLS data...

Selling Your Home? Make It Stand Out

April 25, 2006 Post Tribune Ask someone in the real estate industry how business has been lately and they're likely to tell you it has slowed down compared to last year. With mortgage rates rising, fewer people are in a hurry to move, and houses are staying...
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