Point2 Technologies Announces Ten Real Estate MLS and Association Contracts

scorbett — Mon, 16 Nov 2009 10:01:00 GMT

Over 100 MLS and Association Partnerships in 12 Months Representing 125,000 Brokers and Agents, and Over 550,000 Listings in Syndication Reinforces Paradigm Shift in Organized Real Estate

SAN DIEGO, CA – Point2 Technologies today announced that it has been selected by ten leading real estate Multiple Listing Service (MLS) organizations and Associations across different regions of the United States to power their national online property listing syndication strategy and plans.

The new partnerships include, amongst other major organizations, Multiple Listing Service of Greater Cincinnati, Mid America Regional Information Systems, Northern Kentucky Multiple Listing Service, Pensacola Association of REALTORS®, Prescott Area Association of REALTORS®, and Tulare County Association of REALTORS® & MLS.

Under the agreements, the partnerships will deliver Point2’s critical enterprise level automated listing syndication and traffic reporting solution to over 32,000 brokers and agents representing over 80,000 property listings, at no added cost to them.

Key user benefits will include single point of data entry, which will enable brokers and agents to capitalize on their MLS listing data to selectively publish listings across Point2’s industry leading syndication and re-syndication network of nearly 40 high traffic consumer real estate search sites and search engines as well as to over 260 media websites across the nation. Access to online traffic reports will also be provided to all users, as part of the agreements.

Seamless technology integration will also extend to all users convenient access to Point2’s complete online marketing, syndication and website solution software suite, Point2 Agent, on a subscription basis.

In addition to listing syndication, subscribers will be able to export listings to their existing websites, create and export virtual tours, access detailed traffic reports, launch a Point2 Agent website or blog, and maximize lead conversion through the system’s advanced and proprietary predictive marketing technology.

“Organized real estate’s adoption of ‘Distribution Trumps Destination’ as an operating mantra has accelerated significantly over recent months, recognizing the benefits of publishing listings where consumers go online when they shop for real estate,” said Saul Klein, Chief Executive Officer, Point2 Technologies Inc. “Controlled distribution of listings on popular consumer sites, enabled by the MLS or Association has also brought a very valuable new member benefit to brokers and agents, allowing them to better control their listing assets online, simplifying the online advertising process and applying significant pressure on the lead generation and resale model.”

Since launching its syndication solution for MLSs and Associations just over one year ago, more than 100 real estate organizations from across the United States, representing over 125,000 brokers and agents, have now partnered with Point2 to deliver the benefits of syndication to members.

Point2’s real estate syndication engine today feeds over 550,000 listings to its syndication and re-syndication network through a live Real Estate Transaction Standard (RETS) based data feed, once every 24 hours.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing
software solutions for the real estate, Point2 Agent and heavy equipment industries, Point2 Manager.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, and the used heavy equipment marketplace, UsedIron. More information can be found at Point2 Technologies. For ongoing news about Point2, please visit www.point2.com/news.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Cell: 778-960-8906
Toll Free: 1-888-955-7900 (U.S. and Canada)
E-mail: rnoujeim@point2.com

Point2 Technologies and InternetCrusade CEO Saul Klein Joins Speaker Panels on New NAR Initiative HouseLogic.com and Generational Marketing and Negotiating at Annual REALTORS® CONFERENCE and EXPO

scorbett — Mon, 09 Nov 2009 08:37:00 GMT

Saskatoon, SK and San Diego, CA – Point2 Technologies and InternetCrusade Chief Executive Officer Saul Klein will participate on key speaker panels at the upcoming National Association of REALTORS® (NAR) Conference and EXPO to be held at the San Diego Convention Center in California, November 13, 2009 to November 16, 2009.

Real estate industry visionary, author of MLS 5.0 ‘The MLS of the Future’ Whitepaper, 1993 President of the San Diego Association of REALTORS® and a Licensed California Real Estate Broker since 1977, Klein will join a panel of top brokers invited to discuss NAR’s new consumer centered initiative, HouseLogic.com, which will make its debut at the Conference.

HouseLogic.com will feature critical content and tools consumers need to enhance the value of, protect, and maintain their most important asset: their home.

Panelists will share their experiences on how the new site can improve business by providing top-quality, relevant, ready-to-go content for broker and agent newsletters, blogs and other marketing communications vehicles aimed at supporting their client base while helping to position them as market experts.

In a separate session, Klein will share his insight and ideas on generational marketing and negotiating, joined by high profile speakers, experts and technology trainers including RealSure Inc. Senior Partner, Author & Speaker Stefan Swanepoel.

In this session, attendees will review the skill sets needed to work with buyers and sellers of multiple generations, and will identify generational traits that impact housing choices, financial products, communication methods, negotiating strategies, and investment decisions. Participants will also be able to determine how generational differences affect trends in brokerage practices and technological advancements.

Session 1:          Generational Marketing and Negotiating
Date:                Friday November 13, 2009, 12:30 PM – 2:00 PM
Location:           Room 25A, San Diego Convention Center, CA

Session 2:          Get Great Consumer Content For Your Marketing Tools (HouseLogic.com)
Date:                 Saturday November 14, 2009, 1:30 PM – 2:30 PM
Location:           Room 26A, San Diego Convention Center, CA

Session 3:          Get Great Consumer Content For Your Marketing Tools (HouseLogic.com)
Date:                 Sunday November 15, 2009, 1:30 PM – 2:30 PM
Location:           Room 26A, San Diego Convention Center, CA

More information on the REALTORS® Conference & EXPO or regarding any of the above sessions can be accessed at: http://www.realtor.org/educsess.nsf/ProgramsByDateAll?OpenForm

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment (www.Point2Manager.com) industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be obtained at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:
Roger Noujeim
Point2 Technologies Inc.
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

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Point2 Technologies Announces Ten Real Estate MLS and Association Contracts

Point2 Technologies and InternetCrusade CEO Saul Klein Joins Speaker Panels on New NAR Initiative HouseLogic.com and Generational Marketing and Negotiating at Annual REALTORS® CONFERENCE and EXPO