Newsroom : Point2 NLS Press Releases

Point2 Technologies Announces Ten Real Estate MLS and Association Contracts

scorbett — Mon, 16 Nov 2009 10:01:00 GMT

Over 100 MLS and Association Partnerships in 12 Months Representing 125,000 Brokers and Agents, and Over 550,000 Listings in Syndication Reinforces Paradigm Shift in Organized Real Estate

SAN DIEGO, CA – Point2 Technologies today announced that it has been selected by ten leading real estate Multiple Listing Service (MLS) organizations and Associations across different regions of the United States to power their national online property listing syndication strategy and plans.

The new partnerships include, amongst other major organizations, Multiple Listing Service of Greater Cincinnati, Mid America Regional Information Systems, Northern Kentucky Multiple Listing Service, Pensacola Association of REALTORS®, Prescott Area Association of REALTORS®, and Tulare County Association of REALTORS® & MLS.

Under the agreements, the partnerships will deliver Point2’s critical enterprise level automated listing syndication and traffic reporting solution to over 32,000 brokers and agents representing over 80,000 property listings, at no added cost to them.

Key user benefits will include single point of data entry, which will enable brokers and agents to capitalize on their MLS listing data to selectively publish listings across Point2’s industry leading syndication and re-syndication network of nearly 40 high traffic consumer real estate search sites and search engines as well as to over 260 media websites across the nation. Access to online traffic reports will also be provided to all users, as part of the agreements.

Seamless technology integration will also extend to all users convenient access to Point2’s complete online marketing, syndication and website solution software suite, Point2 Agent, on a subscription basis.

In addition to listing syndication, subscribers will be able to export listings to their existing websites, create and export virtual tours, access detailed traffic reports, launch a Point2 Agent website or blog, and maximize lead conversion through the system’s advanced and proprietary predictive marketing technology.

“Organized real estate’s adoption of ‘Distribution Trumps Destination’ as an operating mantra has accelerated significantly over recent months, recognizing the benefits of publishing listings where consumers go online when they shop for real estate,” said Saul Klein, Chief Executive Officer, Point2 Technologies Inc. “Controlled distribution of listings on popular consumer sites, enabled by the MLS or Association has also brought a very valuable new member benefit to brokers and agents, allowing them to better control their listing assets online, simplifying the online advertising process and applying significant pressure on the lead generation and resale model.”

Since launching its syndication solution for MLSs and Associations just over one year ago, more than 100 real estate organizations from across the United States, representing over 125,000 brokers and agents, have now partnered with Point2 to deliver the benefits of syndication to members.

Point2’s real estate syndication engine today feeds over 550,000 listings to its syndication and re-syndication network through a live Real Estate Transaction Standard (RETS) based data feed, once every 24 hours.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing
software solutions for the real estate, Point2 Agent and heavy equipment industries, Point2 Manager.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, and the used heavy equipment marketplace, UsedIron. More information can be found at Point2 Technologies. For ongoing news about Point2, please visit www.point2.com/news.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Cell: 778-960-8906
Toll Free: 1-888-955-7900 (U.S. and Canada)
E-mail: rnoujeim@point2.com

U.S. Real Estate Confidence Index (RECI) Retracts 4.11 Percent to 5.59 in October

scorbett — Thu, 12 Nov 2009 14:38:00 GMT

Saskatoon, SK and Vancouver, BC – Point2 Technologies today released the findings from its Real Estate Confidence Index (RECI) survey for the United States, for the month of October 2009. The Index measured 5.59 on the 1 – 10 Index Scale (1 being “bad” and 10 being “good”), down 4.11% month-over-month.

While the October Real Estate Confidence Index (RECI) score came in below the September reading of 5.83, a number of brokers and agents leveraging foreclosure properties in most states cited and credited strong business activity to this category, enabled by the federal government’s $8,000 First-Time Buyer Credit.

The Real Estate Confidence Index (RECI) tracks the opinions of thousands of real estate brokers and agents, measuring their forward-looking sentiment of the real estate market, across the United States.

Properties in the mid to low price ranges continued to generate the majority of market activity in most states, as indicated by brokers and agents who participated in the RECI survey in October.

Typical winter season market adjustments were also cited by some respondents as a reason why markets may slow down until activity starts to rebound beginning in February.

The RECI tracks the current market sentiment, short-term (3 – 6 months) optimism/pessimism and long-term (6 – 12 months) optimism/pessimism of real estate professionals in the United States. The median across all three time periods represents the forward-looking Index measure for the month.

Real estate professionals’ current sentiment, one of the three variables that make up the RECI, averaged 4.89 on a seasonally-adjusted basis, for the month of October. The change represents a 3.36 percent decrease in confidence across the country versus last month. October is the first time the current sentiment has turned negative compared to the previous month’s reading, since the RECI’s introduction in June.

The forward-looking short-term (3 – 6 months) optimism/pessimism reading came in at 5.37, remaining above the mid point on the RECI 1 – 10 scale despite it being 5.79 percentage points lower than the September score.

Long-term (6 – 12 months) optimism/pessimism remains in stronger positive territory at 6.51 on the scale, but also off by 3.12 percent versus the September reading of 6.72.

To obtain the complete RECI Summary Report including respondent commentaries by State, visit www.RealEstateConfidenceIndex.com.

1,524 licensed real estate professionals across the United States participated in the October survey.

Survey Instrument and Methodology
Real Estate Confidence Index (RECI) tracks the real estate market opinions of thousands of licensed real estate professionals, brokers and agents, across the United States, accounting for seasonality, on a scale of one to ten (1 being “bad” and 10 being “good”). The RECI also rates respondent sentiment for market conditions 3 – 6 months and 6 – 12 months into the future on a ten-point scale (1 being “pessimistic” and 10 being “optimistic’). The median across all three time periods represents the Index measure for the month.

The RECI is open to the Point2 Agent membership and to tens of thousands of licensed real estate professionals across the nation at the beginning of each month, for up to seven days. Respondents complete a simple, four question survey through third party survey solution providers, Survey Monkey. The data is tabulated electronically, median averages surfaced for quantitative questions, and qualitative feedback is captured and presented in Point2’s monthly RECI Summary Report. For more details and a listing of the RECI survey questions, or to request the complete Summary Report, please visit Real Estate Confidence Index (RECI).

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment industries (www.Point2Manager.com).

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies and InternetCrusade CEO Saul Klein Joins Speaker Panels on New NAR Initiative HouseLogic.com and Generational Marketing and Negotiating at Annual REALTORS® CONFERENCE and EXPO

scorbett — Mon, 09 Nov 2009 08:37:00 GMT

Saskatoon, SK and San Diego, CA – Point2 Technologies and InternetCrusade Chief Executive Officer Saul Klein will participate on key speaker panels at the upcoming National Association of REALTORS® (NAR) Conference and EXPO to be held at the San Diego Convention Center in California, November 13, 2009 to November 16, 2009.

Real estate industry visionary, author of MLS 5.0 ‘The MLS of the Future’ Whitepaper, 1993 President of the San Diego Association of REALTORS® and a Licensed California Real Estate Broker since 1977, Klein will join a panel of top brokers invited to discuss NAR’s new consumer centered initiative, HouseLogic.com, which will make its debut at the Conference.

HouseLogic.com will feature critical content and tools consumers need to enhance the value of, protect, and maintain their most important asset: their home.

Panelists will share their experiences on how the new site can improve business by providing top-quality, relevant, ready-to-go content for broker and agent newsletters, blogs and other marketing communications vehicles aimed at supporting their client base while helping to position them as market experts.

In a separate session, Klein will share his insight and ideas on generational marketing and negotiating, joined by high profile speakers, experts and technology trainers including RealSure Inc. Senior Partner, Author & Speaker Stefan Swanepoel.

In this session, attendees will review the skill sets needed to work with buyers and sellers of multiple generations, and will identify generational traits that impact housing choices, financial products, communication methods, negotiating strategies, and investment decisions. Participants will also be able to determine how generational differences affect trends in brokerage practices and technological advancements.

Session 1:          Generational Marketing and Negotiating
Date:                Friday November 13, 2009, 12:30 PM – 2:00 PM
Location:           Room 25A, San Diego Convention Center, CA

Session 2:          Get Great Consumer Content For Your Marketing Tools (HouseLogic.com)
Date:                 Saturday November 14, 2009, 1:30 PM – 2:30 PM
Location:           Room 26A, San Diego Convention Center, CA

Session 3:          Get Great Consumer Content For Your Marketing Tools (HouseLogic.com)
Date:                 Sunday November 15, 2009, 1:30 PM – 2:30 PM
Location:           Room 26A, San Diego Convention Center, CA

More information on the REALTORS® Conference & EXPO or regarding any of the above sessions can be accessed at: http://www.realtor.org/educsess.nsf/ProgramsByDateAll?OpenForm

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment (www.Point2Manager.com) industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be obtained at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:
Roger Noujeim
Point2 Technologies Inc.
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies Wins Achievement In Business Excellence (ABEX) Award

scorbett — Mon, 26 Oct 2009 15:44:00 GMT

Saskatoon, SK and Vancouver, BC – Point2 Technologies was recognized by the Saskatchewan Chamber of Commerce with the prestigious Achievement in Business Excellence (ABEX) Award at a dinner gala held last Saturday night at TCU Place in Saskatoon, SK. Nearly 700 government and business personalities attended this year’s high profile event, organized by the Saskatchewan Chamber of Commerce to celebrate the accomplishments of 52 exceptional businesses in the province of Saskatchewan.

The annual ABEX Awards program is the largest private sector business awards program in the province of Saskatchewan. Now in its 26th year, the ABEX Awards recognize outstanding Saskatchewan based businesses for excellence in a number of categories. 52 finalists from across the Province contended for the coveted Awards this year, across 14 different categories.

Point2 President and co-founder Barry Willick accepted the Award on behalf of Point2, for the Job Creation category. The Award recognizes Point2’s sustained growth between March 2008 and March 2009. During this period, Point2 increased its staff count by nearly 50 percent, in support of its rapidly expanding business.

“We dedicate this Award to our relentless, creative and hard working staff members who make Point2 what it is,” said Willick. “The ABEX Award is a great privilege we also owe to the Saskatchewan Chamber of Commerce, the Saskatoon Chamber of Commerce and our local government for championing an aggressive growth strategy for Saskatchewan and for creating the right environment for business to thrive.”

Saul Klein, Point2’s Chief Executive Officer was out of the country and could not attend the ceremony.

Commenting from San Diego, Klein said: “We would like to thank and recognize the Saskatchewan Chamber of Commerce and its leadership for their constant efforts towards making Saskatchewan a business friendly province,” said Saul Klein, Chief Executive Officer, Point2 Technologies Inc. “We are honoured to have been selected for the ABEX Award this year and extend a special thanks to the Chamber of Commerce and the ABEX Awards Committee for organizing this valuable program.”

“We applaud the efforts of Point2. Their tremendous growth in a sector not typically associated with Saskatchewan shows the power of out-of-the-box thinking and innovation,” noted Saskatchewan Chamber of Commerce CEO, Steve McLellan. “They are a great Saskatchewan success story and truly deserve this award.”

Point2’s ABEX accomplishment comes at the heels of the company’s selection to the ‘Top 20 Employers in Saskatchewan for 2010’ earlier this month, as part of a nationally recognized Awards program organized by Mediacorp Canada Inc.

More information about the ABEX Awards can be found at http://www.saskchamber.com/default.aspx?page=49.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment industries (www.Point2Manager.com).

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Direct Capital and Point2 Technologies Sign Agreement to Offer Financing Solutions on Point2’s UsedIron.com

tamundson — Fri, 23 Oct 2009 16:21:00 GMT

PORTSMOUTH, NH and SASKATOON, SK – October 21, 2009 – Direct Capital Corporation (“Direct Capital”), the 6^th largest independent leasing and finance company in the United States, and Point2 Technologies (“Point2”), a leading provider of inventory management and online marketing software for the heavy equipment and real estate industries today announced an agreement to offer Direct Capital financing solutions on Point2’s heavy equipment online marketplace, http://UsedIron.com.

The deal will provide easier, more convenient access to capital to UsedIron.com’s more than 600,000 annual unique visitors, through Direct Capital’s creative leasing and financing products.

Further details on the terms of deal were not disclosed.

“Direct Capital is pleased to support the heavy equipment industry with creative financing when access to funding continues to be one of the toughest obstacles facing contractors today,” said Paul Ringuette, Vice President Sales, Direct Capital Corp. “By prominently positioning Direct Capital on one of the industry’s most highly trafficked, information rich equipment websites, we’re significantly enhancing our market presence while establishing a solid foothold from which we can extend our services to Point2’s dominant and growing user base.”

“Point2’s partnership with a world class, aggressive financing solution provider like Direct Capital brings critical service to assist our customers in building and growing their business,” said Barry Willick, President, Point2 Technologies. “With traffic on UsedIron consistently one of the highest in the industry, providing our users with convenient access to Direct Capital is yet another milestone towards making UsedIron by far the most preferred destination for used equipment online.”

UsedIron.com features over 33,000 heavy equipment listings and generates approximately 9 million page views each year.

About Direct Capital
Established in 1993, Direct Capital provides specialty finance solutions, including capital equipment leasing, commercial loans, and merchant cash advances. Direct Capital markets its services through direct relationships with businesses and through partnerships with vendors, dealers, and manufacturers of capital equipment. Superb execution on its exceptional and unique direct service delivery model is the cornerstone of Direct Capital's success in an increasingly commoditized financial services industry. The company has offices in New York, California, Atlanta, Chicago, Detroit, Ohio, Iowa, and New Hampshire.

About Point2 Technologies
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, (www.Point2Homes.com) and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2^® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contacts:

Direct Capital Corp.
Paul Ringuette
Vice President Sales
T. 1-603-373-1342
E. pringuette@directcapital.com

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

SABOR partners with Point2 Technologies to provide new member benefit

scorbett — Mon, 19 Oct 2009 19:01:00 GMT

San Antonio, TX – The San Antonio Board of REALTORS® (SABOR) is pleased to announce its partnership with Point2 Technologies Inc. (“Point2”). As a benefit to SABOR members, the Point2 Agent syndication solution places MLS property listings on a variety of internet sites with a click of the mouse. With a network of nearly 40 online partners reaching more than 300 high traffic real estate consumer and media Web sites across the United States, Point2 Agent is the largest syndication utility available for real estate professionals.

Point2 allows every active SABOR broker and agent to syndicate property listings automatically, with Web site live feed updates from Point2 occurring every 24 hours. Users will no longer have to manually send their listings to individual Web sites.

With the syndication dashboard provided by Point2, users can view regular updates on internet traffic generated by their MLS listings. Users can also set their preferences on which sites they would like to have their listings placed as well as view prospect information. Members with at least one active MLS listing will be able to activate their syndication dashboards.

“We are very excited about the service that Point2 provides to our members,” Florence Terrell, 2009 SABOR Chairman of the Board, said. “Point2 allows for time-efficiency; and for REALTORS®, efficiency is key. Syndication will also provide more avenues for consumers to see what REALTORS ® have to offer.”

“We welcome SABOR’s leadership and its 7,000 members to the Point2 community, and we look forward to helping them capitalize on the Internet’s potential,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Distribution trumps destination on the Internet today and the members of SABOR will receive the benefit of broad listing distribution at no additional cost.”

The San Antonio Board of REALTORS® is the largest professional and trade organization in San Antonio and represents over 7,000 REALTOR® members. SABOR is one of over 1,600 local boards and 54 state and territory associations of REALTORS® nationwide that make up the National Association of REALTORS® (NAR). Please visit SABOR.com for more information.

Point2 Technologies Named One of Saskatchewan’s Top Employers for 2010

scorbett — Sat, 17 Oct 2009 11:52:00 GMT

Saskatoon, SK and Vancouver, BC – Point2 Technologies Inc. Point2 Technologies today announced that it has been selected as one of Saskatchewan’s Top Employers for 2010 by Mediacorp Canada Inc., featured today in the province of Saskatchewan’s two largest daily newspapers, the Saskatoon StarPhoenix and the Regina Leader-Post.

“We are extremely honoured to be recognized as one of the top employers in the province of Saskatchewan,” said Saul Klein, Chief Executive Officer, Point2 Technologies Inc. “We share this privilege with every employee at Point2. Their input, dedication and relentless drive are what inspires and fuels our employee programs and benefits each so deserves.”

“An engaged and motivated workforce has always been one of Point2’s most important priorities, and we are committed to constantly improving how we do things,” said Barry Willick, President, Point2 Technologies Inc. “The Top Employer designation is a great reflection of our commitment to our employees, and mostly a reflection of employee feedback, participation and leadership on many of our creative programs.”

Now in its fifth year, Saskatchewan’s Top Employers (http://www.canadastop100.com/sk/) competition is an annual program that recognizes organizations that take a lead in offering exceptional places to work. The competition, which drew a record number of applications this year is organized by the editors of Canada’s Top 100 Employers project.

“Point2 distinguished themselves in a very competitive field,” said Tony Meehan, Publisher of Canada’s Top 100 Employers.

Employers nominated for Saskatchewan’s Top Employers designation were graded on eight criteria, namely (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time Off; (5) Employee Communications; (6) Performance Management; (7) Training & Skills Development; and (8) Community Involvement.

Point2’s inclusion on Saskatchewan’s Top Employers for 2010 highlighted a number of central employee benefits, including i) company matched retirement savings plan contributions, ii) career development and training programs including on-going education subsidy, iii) comprehensive onsite health and fitness facilities, iv) new employee referral financial bonus rewards and, v) extended annual paid vacations starting with three weeks for new employees and increasing to five weeks based on years of service.

More information about the reasons for selection and a list of the Top Employers for 2010 can be found at http://www.canadastop100.com/sk/.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, and the used heavy equipment marketplace, UsedIron. More information can be found at Point2 Technologies.
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

United States Real Estate Confidence Index (RECI) Dips 0.85 Percent in September

scorbett — Thu, 15 Oct 2009 10:05:00 GMT

Current Sentiment Up but Weaker Forward Looking Confidence Weighs In on Index

Saskatoon, SK and Vancouver, BC – Point2 Technologies Inc. (“Point2”) today released the results of its forward looking Real Estate Confidence Index (RECI) for the United States for the month of September 2009, reporting a reading of 5.83 on the RECI scale of 1 – 10 (1 being “Bad” and 10 being Good”), compared to 5.88 for August 2009. The RECI remained virtually flat at a national level, slipping less than one percentage point.

The RECI tracks Current market sentiment, Short-Term (3 – 6 months) Optimism/Pessimism and Long-Term (12 – 18 months) Optimism/Pessimism of real estate professionals in the United States. The median across all three time periods represents the forward looking Index measure for the month.

Real estate professionals’ Current sentiment averaged 5.06 on a seasonally adjusted basis, up from 4.96 in August. The change represents a 2 percent improvement in confidence across the country. However, the forward looking Short Term (3 – 6 months) Optimism Pessimism reading came in at 5.70, slipping 1.7 percent.

Long Term (12 – 18 months) Optimism/Pessimism was also off its recent high, dropping by 2.3 percent versus last month and further pressuring the Index’s overall score.

Bank owned properties (REOs) and low priced foreclosures combined with the US$8,000 First Time Buyer Tax Credit were frequently credited by RECI survey respondents for spurring much of the market activity in the Study period. Foreclosures and REOs were however also cited as a primary cause for continued downward pressure on the market.

Other positive catalysts linked to the recent buying activity include low interest rates.

General concerns reported by survey respondents include i) the Federal Tax Credit program nearing its expiry on November 30, 2009, ii) persistent high REO and foreclosure inventories, iii) a weak employment picture and, iv) a continued tough financing environment. Tough appraisals, which tends to derail deals, and sporadic sentiment that more foreclosures are being held back were also mentioned by respondents in several states.

To obtain the RECI Summary Report including respondent commentaries, by State, visit http://RealEstateConfidenceIndex.com.

2,493 real estate professionals across the United States contributed to the Real Estate Confidence Index in September.

Survey Instrument and Methodology
The Real Estate Confidence Index (RECI) tracks the real estate market opinions of thousands of licensed real estate professionals, brokers and agents, across the United States, accounting for seasonality, on a scale of one to ten (1 being “bad” and 10 being “good”). The RECI also rates respondent sentiment for market conditions 3 – 6 months and 6 – 12 months into the future on a ten-point scale (1 being “pessimistic” and 10 being “optimistic’). The median across all time periods represents the Index measure for the month.

The RECI is open to the Point2 Agent membership at the beginning of each month, for up to seven days. Respondents complete a simple, four question survey through third party survey solution providers, Survey Monkey. The data is tabulated electronically, median averages surfaced for quantitative questions, and qualitative feedback is captured and presented in Point2’s monthly RECI Summary Report. For more details and a listing of the RECI survey questions, please visit www.RealEstateConfidenceIndex.com.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, and the used heavy equipment marketplace, UsedIron. More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies CEO Saul Klein to Address California REALTORS® on Age of Wikonomics, Social Media and Web 2.0

scorbett — Fri, 02 Oct 2009 17:55:00 GMT

Saskatoon, SK and Vancouver, BC – Point2 Technologies Inc. (“Point2”) today announced that its Chief Executive Officer, Saul Klein, will speak to members of the CALIFORNIA ASSOCIATION OF REALTORS® on pervasive and rapidly growing Internet technologies set to shape how real estate business will be conducted over the next decade. Klein will address the audience in a dynamic 60 minute seminar scheduled as part of the 2009 CALIFORNIA REALTOR® EXPO set to take place at the San Jose Convention Center in California, October 6 - 8, 2009.

The first Internet evangelist in real estate with nearly 35 years of industry experience, Klein will guide attendees with thought provoking insight and practical ideas on how to make the most of Web 2.0 to galvanize their business.

“From a practical point of view, the term Web 2.0 remains vague and social media remains elusive to most in real estate. Professonials realize Web 2.0 technologies are game changers and want to gain understanding of the impact they will and can have on their business,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Learning about and how to integrate the various components of Web 2.0 into their business and marketing plans will be central to prospering in an economy governed by a new type of consumer with an insatiable appetite for technology.”

Klein’s session will address key questions on the minds of REALTORS® today that pertain to social media, search engines and the ‘long tail,’ and the world of the Wiki in the context of Web 2.0. Participants will learn about the four major components of Web 2.0 and how it’s changing Web marketing, comprehend the power of analytics and predictive marketing, and get motivated to take the required steps to create a plan for success in 2010 and beyond.
The session, entitled ‘Distribution Trumps Destination: Why You Should Market Your Listings Everywhere’ will take place at the San Jose Convention Centre on Tuesday October 6, 2009, 3:30 PM - 4:30 PM.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment industries (www.Point2Manager.com).

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Monmouth County Association of REALTORS® Taps Listing Syndication Trend with Point2 Technologies Solution

scorbett — Mon, 28 Sep 2009 09:42:00 GMT

New Free Service Covers Listings from the Monmouth/Ocean Multiple Listing Service - Bolsters Association Member Benefits and Optimizes Online Home Buyer Access to Local Inventory

Tinton Falls, NJ and Saskatoon, SK – September 28, 2009 – Monmouth County Association of REALTORS® (MCAR), provider of the Monmouth/Ocean Multiple Listing Service (MOMLS) today announced its partnership with Point2 Technologies which will provide property listing distribution to the industry’s largest syndication and re-syndication network of nearly 40 third party, high traffic websites and search engines, as well as over 260 newspaper websites, on a listing by listing basis.

The new, free program successfully rolled out today to over 930 offices and 9,500 members of MOMLS. The service includes access to online traffic reports, to enable better marketing and online advertising expenditure decisions.

Advanced traffic reporting and lead conversion software tools are also seamlessly available as part of an optional, subscription based service to all MOMLS members, offered within the Point2 Agent software suite.

“We are tapping a critical service in partnership with a leader in the industry, to better serve and deliver on our commitment of world class service to our members,” said Monmouth County Association of REALTORS® President, Glenn Mills. “Listing syndication has become extremely important and it is key that buyers everywhere gain access to all available inventory.”

According to Kenneth “Kip” Walker, Chairman of the Monmouth/Ocean Multiple Listing Service Committee, “We are extremely pleased to be first in New Jersey to bring the benefits of the Point2 syndication network to our members as well as to consumers across the U.S., buyers and sellers alike.” “Our partnership with Point2 is a great milestone as it allows us to deliver very valuable services at no cost to our members, while saving them significant time in their online marketing efforts.”

“Adoption of listing syndication as a means to automate the distribution of property listings online has accelerated significantly over recent months, thanks to leadership and collaborative efforts between technology providers, listing aggregators and search engines, as well as forward looking industry Associations such as MCAR,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “The ultimate beneficiaries of all these efforts will be the consumer, and the economy, as inventory gains better, more accurate and more timely exposure on the Net. Point2 is proud to partner with MCAR on this initiative and to play a leading role in the evolution of real estate marketing on the Web.”

Key service benefits to MOMLS members also include single point of data entry, which eliminates the need to re-enter data on the various sites including their own website or their Point2 Agent site, to help maintain data accuracy and consistency for the user’s listing online.

Point2 boasts the industry’s largest listing syndication network. Since launching its real estate MLS and Association solution just over a year ago, over 90 organizations have joined the Point2 program.

About Monmouth County Association of REALTORS®
The Monmouth County Association of REALTORS® (MCAR), founded in 1936, is a trade association serving over 5,800 REALTORS® and REALTOR-ASSOCIATES®. MCAR is the provider of the Monmouth/Ocean Multiple Listing Service (MOMLS), which works as a clearinghouse through which more than 930 local real estate firms exchange information on properties they have listed for sale. Together our members participate in over 40,000 real estate transactions every year. More information can be found at www.momls.com.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment industries (www.Point2Manager.com).

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contacts:

Monmouth Association of REALTORS®
Joanne Conroy, ePro
Director of Marketing and Public Relations
T. 1-732-918-1340 x25
E. jconroy@momls.com

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

U.S. Real Estate Professionals’ Forward-Looking Market Sentiment Improves 5.4 Percent in August

scorbett — Thu, 03 Sep 2009 08:00:00 GMT

Real Estate Confidence Index Trends Higher for Third Consecutive Month but Remains Marginally Above Neutral Territory at 5.9

Saskatoon, SK and Vancouver, BC – Point2 Technologies Inc. (“Point2”) today released its Real Estate Confidence Index (RECI) survey report for the month of August 2009. The RECI extended its upward move for the third consecutive month but remained marginally in positive territory, recording a 5.9 reading at the national level on the Index scale of one to ten (1 being “Bad” and 10 being ‘Good”). The August reading reflects a 5.4 percent improvement over July 2009 and a 21 percent increase over the June 2009 average.

The RECI tracks Current, Short-Term and Long-Term market sentiment of real estate professionals in the United States. The median response across all questions represents the Index measure for the month.

Short Term Optimism / Pessimism (3-6 months) averaged 5.8 in August, a 4.5 percent improvement over July and almost at par with the June reading of 5.74.

Long Term Optimism / Pessimism (6-12 months) sentiment moved up to 6.88, a 3.6 improvement over the July reading and nearly equal to the June reading of 6.8.

“We continue to track overall improving sentiment within the Point2 broker and agent community around the country,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “How do sentiment and reality track? That can only be determined in retrospect.”

To obtain the RECI Summary Report including respondent commentaries, by State, visit http://RealEstateConfidenceIndex.com.

3,151 real estate professionals covering every U.S. State, Puerto Rico and Guam contributed to the Real Estate Confidence Index in August. In addition to the national reading, Point2 plans to release regional indices starting with the September, 2009 Report.

Survey Instrument and Methodology
The Real Estate Confidence Index (RECI) tracks the real estate market opinions of thousands of real estate professionals across the United States, accounting for seasonality, on a scale of one to ten (1 being “bad” and 10 being “good”). The RECI also rates respondent sentiment for market conditions 3-6 months and 6-12 months into the future on a ten-point scale (1 being “pessimistic” and 10 being “optimistic’). The median response across all questions represents the Index measure for the month.

The RECI is open to the Point2 Agent membership at the beginning of each month, for up to seven days. Respondents complete a simple, four question survey through third party survey solution providers, Survey Monkey. The data is tabulated electronically, median averages surfaced for quantitative questions, and qualitative feedback is captured and presented in Point2’s monthly RECI Summary Report.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment industries (www.Point2Manager.com).

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Association of Saskatchewan REALTORS® and Point2 Technologies Implement Canada’s First National Real Estate Listing Syndication Program by a Regional Association

scorbett — Wed, 19 Aug 2009 08:27:00 GMT

New system enhances and expands existing regional MLS® system nationally - enables listing distribution and publishing on popular third party websites for optimal visibility to buyers

Saskatoon, SK – The Association of Saskatchewan REALTORS® (“ASR”) and Point2 Technologies Inc. (“Point2”) today announced the launch of Canada’s first automated national real estate property listing syndication program to ever be undertaken by a regional Canadian real estate industry organization.

The initiative aims to maximize Saskatchewan For Sale property listing exposure online and will help to ensure listing data accuracy and integrity on high traffic real estate search sites and search engines that have become increasingly popular with consumers for researching real property.

The program reflects three months of extensive planning and development, and is a collaborative effort between eight industry organizations. The Saskatoon Region Association of REALTORS® (“SRAR”) where most Saskatchewan real estate listing data is hosted and processed, led the initiative.

Participants also include The Association of Regina REALTORS®, The Prince Albert and District Association of REALTORS®, The Moose Jaw Real Estate Board, The Council of Battlefords REALTORS®, The Swift Current and Region Council of REALTORS®, The Melfort Real Estate Council and The Southeast Saskatchewan Council of REALTORS®.

Under the new system, REALTORS® across major cities and jurisdictions in the province of Saskatchewan including Saskatoon, Regina, Prince Albert, Swift Current, The Battlefords, Estevan, Weyburn, and Moose Jaw will now be able to automatically supplement Realtor.ca branding and listing exposure with visibility across Point2’s industry leading network of 16 third party websites and search engines including Google, Craigslist, eBay, HouseHunting.ca, TheRealEstateChannel.ca, TheRealEstateBook.com, ZooCasa.com, HomesZ.com and Oodle.com.

Harry H. Janzen, CAE Executive Officer of the Saskatoon Region Association of REALTORS® stated: “Fundamental changes in online consumer search habits and expectations have introduced challenges that until now REALTORS® have had to tackle through manual, and potentially expensive means, including posting listings on third party websites. By automating listing syndication, not only are we empowering Saskatchewan REALTORS® with more efficient ways to widen online listings exposure and branding, but we’re simultaneously ensuring data standards, consistency and accuracy no matter where consumers choose to search within the distribution network.”

Said Bill Madder, Executive Vice President of the Association of Saskatchewan REALTORS®, “We are ecstatic to partner with an industry leader like Point2 to provide REALTORS® across Saskatchewan with the ability to market listings nationally, in a new and empowering way, but also to gain access to traffic reports and other conversion tools that can help turn more browsing prospects into clients.”

“This is a great milestone for the province of Saskatchewan. We foresee other provinces also embracing syndication in the future, as a means to add value to their membership and enhance consumer experience on the Internet,” concluded Madder.

“Point2 has executed more than 70 MLS® and Association syndication agreements over the past eight months and our experience with the Association of Saskatchewan REALTORS®, and the leadership and implementation teams at SRAR has been exemplary at every stage,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “We are very excited to be able to make a difference and to help further the value and value proposition of REALTORS® in the province of Saskatchewan.”

Effective immediately, current Saskatchewan based Point2 Agent solution users will start to draw the benefits of single point of data entry, automatically populating their Point2 system with listing data, through a live feed drawn directly from their MLS® system.

About Association of Saskatchewan REALTORS®
The Association of Saskatchewan REALTORS® (ASR) is a voluntary, non-profit organization serving, representing, and providing direction and leadership to its members and to organized real estate. The ASR is one of the largest single-industry trade organizations in Saskatchewan, representing the interests of over 1,200 licensed REALTORS®.

Through the Multiple Listing Service® (MLS®), ASR members facilitated the sale of 12,282 properties valued at over 2.7 billion dollars in 2008.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, and the used heavy equipment marketplace, UsedIron. More information can be found at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contacts:

Association of Saskatchewan REALTORS®
Bill Madder
Executive Vice President
Toll Free: 1-877-306-7732
T. 1-306-373-5377
E. bmadder@saskatchewanrealestate.com

Saskatoon Region Association of REALTORS®
Harry H. Janzen, CAE Executive Officer
T. 1-306-343-3440
E. hjanzen@srar.ca

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Online Real Estate Leader Point2 Technologies Releases the "Real Estate Confidence Index" to Track Street-Level Real Estate Market Sentiment

mlust — Wed, 05 Aug 2009 17:13:00 GMT

Index goes beyond data to capture a forward-looking view of the real estate market - from the people who know it best.

San Francisco, CA - Point2 Technologies, Inc. (www.point2.com), the largest independent provider of website and listing syndication solutions for the real estate industry, with users in over 100 countries on its platform, debuted the Real Estate Confidence Index today at the Inman News Real Estate Connect conference. The Index, which tracks the real estate market opinions of thousands of real estate professionals across the United States, fills a missing link in real estate intelligence by capturing the current, near-term and long-term sentiment of the people most attuned to market conditions. The company released its June and July national level results today with plans to provide regional indices starting September 2009.

More information and initial results can be found at www.realestateconfidenceindex.com.

The Real Estate Confidence Index is produced through a monthly survey of real estate professionals across the country who are asked to rate current conditions in their market, accounting for seasonality, on a scale of one to ten (1 being "bad" and 10 being "good") and rate their sentiment for market conditions 3-6 months and 6-12 months into the future on a ten-point scale (1 being "pessimistic" and 10 being "optimistic"). The median response across all questions represents the Index measure for the month. 3,191 professionals contributed to the Index in June; 3,201 contributed in July.

The Real Estate Confidence Index for June was 4.7, with respondents taking a measured assessment of current conditions on a seasonally adjusted basis - a median rating of 5 on the ten-point scale. However, respondents showed marked optimism for both short (3-6 months) and long-term (6-12 months) prospects.

The July index showed a 16.5 percent increase, rising to 5.5, signaling that real estate professionals are seeing positive movement in a market characterized by contraction for over two years. However, not all respondents were sanguine. 18 percent were less than optimistic about market prospects even 12 to 18 months into the future.

"The feet-on-the-ground perspective only real estate professionals possess is critically important to understanding where the market is, where it is heading and it simply cannot be captured by traditional measures," said Saul Klein, Point2's CEO. "The Real Estate Confidence Index provides a window into the market that did not exist before."

Point2 will issue the index on a monthly basis and intends to provide region-specific indices starting in this fall. The company will also provide advance reports to professionals who contribute to the index.

"Since the beginning of real estate time, at backyard barbeques and in neighborly conversations, consumers have asked real estate professionals the same question: 'How's the market and where do you think it's headed?'" concludes Point2's Klein. "The Real Estate Confidence Index reflects the collective answer of thousands of informed professionals across the country.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.point2agent.com) and heavy equipment industries (www.point2manager.com).

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.point2homes.com), and the used heavy equipment marketplace, UsedIron (www.usediron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
C. 778-960-8906
E. rnoujeim@point2.com

Southland Regional Association of REALTORS® Partners with Point2 Technologies on Listing Syndication Initiative

mlust — Tue, 04 Aug 2009 20:40:00 GMT

Van Nuys, CA and Saskatoon, SK – Point2 Technologies Inc. ("Point2") and Southland Regional Association of REALTORS®, one of the largest real estate Associations in the United States today completed the implementation of a major program designed to extend advanced property listing syndication technology to more than 10,000 real estate brokers and agents in the San Fernando and Santa Clarita Valleys.

The partnership will allow Southland Regional Association members to automatically publish listings on nearly 300 search engines and websites, with a single click, optimizing property exposure on the Internet while enabling buyers nationwide to more easily find and research Southern California real estate on preferred real estate portals and on over 260 newspaper websites.

Users will also gain optional, seamless access to the full capabilities of the Point2 Agent (www.Point2Agent.com) platform, enabling them to more effectively capture and convert leads into revenue. Further elevating buyer experience online, subscribers will be able to augment and publish listings with up to 36 photos each, video and automatically created virtual tours.

"We are very pleased to lead the State of California with yet another world class initiative," said Jim Link, Chief Executive Officer of the Southland Regional Association of REALTORS®. "Our partnership with Point2 on such an important initiative reflects our relentless determination and focus on our members' success."

"Southland Regional Association is leading the way in California. Point2 is proud to have been chosen to help enable and support their vision," said Saul Klein, Chief Executive Officer, Point2 Technologies. "As forward thinking organizations continue to adopt the Point2 Agent solution, the value of the REALTOR® will continue to increase as consumers realize the benefits of professional, cutting edge online marketing expertise in the buying and selling of real estate."

Since launching its real estate MLS and Association partnership initiative six months ago, more than 65 organizations representing 250,000 REALTORS® and over 500,000 property listings in the United States have joined the Point2 program.

About Southland Regional Association of REALTORS®
The Southland Regional Association of REALTORS® is the "voice for real estate" in the San Fernando and Santa Clarita Valleys. Our mission is to provide products and services to our members so that they may successfully pursue the real estate profession with fairness, competency and high ethical standards, and, through collective action, promote the preservation of real property rights.

Founded in 1920, SRAR has grown to over 10,000 members and is one of the largest local REALTOR® associations in the country. All members of SRAR are members of the California Association of REALTORS® and National Association of REALTORS® and subscribe to a strict Code of Ethics. More information on SRAR can be found at www.srar.com.

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Southland Regional Association of REALTORS®
David R. Walker
Media Contact
T. 818-635-9812
E. davidr7944@aol.com

Point2 Technologies’ Zach Scott Joins Judges and Speaker Panels at Real Estate Connect

scorbett — Thu, 30 Jul 2009 14:00:00 GMT

Saskatoon, SK and Vancouver, BC – Point2 Technologies Inc. (“Point2”) chief operating officer Zach Scott will participate on three speaker and judging panels at the INMAN News Real Estate Connect conference held at the Palace Hotel in San Francisco, CA, August 5, 2009 – August 7, 2009.

In the first session, Scott will share practical insight on the application of Agile development principles that are revolutionizing operations and productivity in the software industry. The session will explore new development paradigms that are challenging real estate development teams to deliver software applications quicker than ever.

Session 1: Ruby on Real Estate: How to Apply Agile Development Principles to Your Project

Date: Wednesday August 5, 2009, 11:30 AM – 12:15 PM.

Meeting Room: Sea Cliff Room, Second Floor, Palace Hotel, San Francisco.

Speakers: Zach Scott, Chief Operating Officer, Point2 Technologies
                 Mike Mangino, Owner & President, Elevated Rails
                 Galen Ward, Co-Founder & CEO, Estately Inc.

Session 2: Connect Launchpad: In this review, a judging panel will hear and discuss demonstrations by five new company CEOs as they unravel their real estate software applications in front of over one thousand INMAN Connect attendees.

Date: Thursday August 6, 2009, 9:10 AM – 9:45 AM

Meeting Room: Green Room, Level 1, Palace Hotel, San Francisco.

Judges: Zach Scott, Chief Operating Officer, Point2 Technologies
             Dan Woolley, Co-Founder, W&R Studios
             Constance Freedman, Managing Director, Second Century Ventures; VP of Strategic
             Investments, NAR / Second Century Ventures

Session 3: Connect Create: In this Real Estate Connect first, programmers from cutting edge technology companies serving the real estate industry will compete for the winning title following a 48 hour programming marathon.

The teams will showcase their online innovations to the review panel as well as to INMAN Connect attendees, on the last day of the conference.

Date: Friday August 7, 2009, 10:25 AM – 11:00 AM
Meeting Room: Grand Ballroom, First Floor, Palace Hotel, San Francisco.
Judges: Zach Scott, Chief Operating Officer, Point2 Technologies
             Dan Woolley, Co-Founder, W&R Studios
             Constance Freedman, Managing Director, Second Century Ventures; VP of Strategic
             Investments, NAR / Second Century Ventures

More information about Real Estate Connect can be obtained here.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes,and the used heavy equipment marketplace, UsedIron. More information can be found at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:
Roger Noujeim
Point2 Technologies Inc.
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Victor Valley Association of REALTORS® and Point2 Kick Off Initiative to Promote Local Real Estate on National Scale

scorbett — Wed, 27 May 2009 16:20:00 GMT

Automated Listing Distribution Technology Enables Victor Valley, California REALTORS® to Maximize Online Listing Visibility and Leads – Targets Buyers Across the United States

VICTOR VALLEY, CA, and SASKATOON, SK - Point2 Technologies Inc. (“Point2”) has completed the implementation and roll out of a national listing syndication program in partnership with the Victor Valley Association of REALTORS® (“Victor Valley Association”), the organizations stated today.

The partnership, announced earlier this month will help more than 2400 local real estate professionals to seamlessly and effectively promote Victor Valley home owner properties in front of prospective buyers, on their preferred local and national search portals as well as on major auction and classified advertising sites, including AOL, Craigslist, Cyberhomes, eBay, Google, HomeFinder, Trulia, Yahoo!, Zillow and others.

Victor Valley Association members can now also showcase home seller listings on key local and regional newspaper websites, with a single click of the mouse, through Point2’s industry leading syndication and re-syndication network that reaches over 300 newspaper websites across the country.

“Online buyers can be anywhere, not just in California, and we know that they research real estate on a variety of sites. We’re extremely pleased to partner with a world class technology company like Point2 to bring syndication to our members this quickly,” said Victor Valley Association of REALTORS® President, JoAnn Tidwell.

“We are always looking for new ways to support our members. Syndication simply had to be done, but it had to be done right,” said Diane Smith, Executive Officer, Victor Valley Association of REALTORS®. “From corporate leadership to account management, and marketing support to technology integration, the process with Point2 was just outstanding. I have never seen any implementation so well orchestrated, ever.”

“Point2 is pleased to be able to make a critical difference for Victor Valley Association and its members,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Congratulations to the leadership for taking this critical step in the evolution of listing display on the Internet.”

Effective immediately, brokers and agents who belong to the Victor Valley Association of REALTORS® can login to their individual Point2 accounts, control listing syndication destinations, book enhanced listing advertising and view traffic reports. Users can also launch an optional Point2 Agent website, access more detailed analytics and, manage and convert leads through a single, easy to use platform, at minimal cost.

Current Point2 Agent website users will now have their listings automatically populated on their site, saving them valuable time and effort.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, (www.Point2Homes.com) and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact

Point2 Technologies Inc.

Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

RealTracs Solutions Selects Point2 Technologies Listing Syndication Platform

scorbett — Wed, 20 May 2009 12:16:00 GMT

SASKATOON, SK and VANCOUVER, BC – RealTracs Solutions (“RealTracs”), the multiple listing service (MLS) in Middle Tennessee has selected Point2 Technologies Inc. (“Point2”) to drive its online property listing syndication strategy, Point2 announced today.

Under the agreement, listings from over 10,200 RealTracs participants will be distributed across the Point2 listing syndication partner network, delivering free exposure on the industry’s largest network of high traffic consumer real estate search engines and portals.

This agreement will enable members of one of the largest MLS systems in the United States to control listing syndication destinations and access traffic reports, at no cost to them or to RealTracs.

Real estate professionals from the Clarksville Association of REALTORS®, Greater Nashville Association of REALTORS®, Robertson County Association of REALTORS®, Middle Tennessee Association of REALTORS®, Southern Middle Tennessee Board of REALTORS®, Eastern Middle Tennessee Association of REALTORS®, Williamson County Association of REALTORS® and, Sumner County Association of REALTORS® participate in RealTracs.

“Irrespective of market conditions, widespread online distribution of listing information has become critical in real estate,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Together with RealTracs, we are pleased to provide brokers and agents with easy access to valuable marketing and revenue generating services, such as syndication. The exposure will serve both home buyers and sellers well. Buyers will be able to browse more properties where they prefer to search online, while sellers can be confident their broker has their home advertised more widely so it can be more easily found by buyers.”

Program benefits also include seamless user access to optional, advanced Point2 Agent platform capabilities including detailed traffic reports, a world class website, automatically generated virtual tours, single click spotlight advertising booking on multiple third party sites and, a cutting edge lead management and conversion system.

“After extensive research, we found that the most efficient and cost effective way for us to bring more value and syndication services to our members is through partnership with Point2,” said Stuart White, Chief Executive Officer, RealTracs Solutions. “Our member listings will be published on the largest network in existence today, period. There is no excuse or reason why listings should not gain maximum exposure. Every incremental set of consumer eyeballs counts. Second, syndication benefits truly come about when the listing agent can capitalize on leads. With a highly effective system built right into Point2 Agent to capture and convert leads, we’re maximizing revenue opportunities for our members, which is what true value is all about.”

RealTracs members who already use the Point2 Agent platform will be able to automatically export their MLS listings to the Point2 system, saving them time and effort, while ensuring data accuracy and integrity.

The Point2 real estate syndication network today encompasses over 35 sites including Google, Craigslist, Point2 Homes, Yahoo!, Cyberhomes, AOL, Trulia and, Zillow. A complete list can be viewed at www.point2agent.com/features/syndication.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, (www.Point2Homes.com) and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact

Point2 Technologies Inc.

Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies Forges Seven New Real Estate Association and MLS Partnerships

scorbett — Tue, 12 May 2009 10:24:00 GMT

Deals to Drive Listing Syndication for Over 50,000 REALTORS® – Empowers U.S. Consumers with More Choice and Higher Quality Listings Online

Saskatoon, SK and Vancouver, BC – Point2 Technologies (“Point2”) today announced seven new technology integration and co-marketing agreements with real estate Boards, Associations and Multiple Listing Service organizations (MLS) in the United States to jointly deliver listing syndication and online marketing technology services to their members.

Technical implementation is in progress for all the new partners announced today, including:
North Texas Real Estate Information Systems (NTREIS);
Greater Las Vegas Association of REALTORS®;
San Antonio Board of REALTORS®;
Lexington Bluegrass Association of REALTORS®;
Alaska MLS;
Victor Valley Association of REALTORS®; and,
Lexington, Buena Vista, Rockbridge Association of REALTORS® MLS.

The initiative aims to simplify and significantly reduce the cost of syndication for real estate organizations, destination portals and search engines, by streamlining the delivery of data through a single hub, as it eliminates the need to establish and maintain hundreds of relationships and data feeds.

The Point2 MLS-centered program is part of a strategic push by Point2 that will give consumers access to a wider choice of high quality, accurate, up to date For Sale property listings.

“The real estate industry is reinventing itself and organized real estate is once again leading the way. We’re pleased to work with our partners…MLSs, Associations and destination website operators to facilitate a central function of the industry’s future,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “As more MLSs and Associations embrace and promote wide distribution of listings, the consumer, both buyers and sellers will benefit, and REALTORS® will continue to deliver valuable services as the experts in the transaction.”

Once complete, the integrations will extend to brokers and agents, through their respective MLS, the ability to publish their listings through the industry’s largest syndication network, with complete control and choice over advertising/syndication destinations. Access to traffic reports and analytics is also offered under the free program, also at no cost to the user or their MLS.

Integrated technology will also deliver the benefits of single point of data entry, enabling users to manage and syndicate listings without having to manually re-enter the data into the Point2 system.

Point2 Agent website users will be able to have their listings uploaded directly from their MLS, saving them time and effort while maintaining data quality, integrity and consistency on their website and on syndication destination sites.

Point2 also offers to its users access to detailed analytics, automatically created video tours, predictive marketing tools and automated, relevant e-mail marketing campaigns and a lead conversion system.

Point2’s syndication network and listing re-distribution channels encompass nearly 40 high traffic consumer portals and search engines, as well as more than 260 regional and national U.S. newspaper websites.

Leads generated through the Point2 network are directed to the listing broker or agent, at no charge.

About Point2 Technologies
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, (www.Point2Homes.com) and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
Cell. 1-778-960-8906
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Realcomp and Point2 Technologies Complete Internet Marketing Services Rollout

scorbett — Thu, 07 May 2009 10:27:00 GMT

Listing Syndication and Online Marketing Technology Automate Online Advertising and Extend Advanced Lead Capture and Conversion Capabilities to 11,000 Realcomp Members

Farmington Hills, Mich. and Saskatoon, SK, – Realcomp, Michigan's largest real estate MLS (Multiple Listing Service) and Point2 Technologies (“Point2”) today announced the successful implementation and delivery of the industry’s most advanced listing syndication and online marketing technology services program, to Realcomp’s 11,000 members.

The program enables Realcomp members – brokers and agents to conveniently tap Point2’s industry leading suite of online marketing tools including automated syndication and web marketing analytics and reports.

One click technology now allows every Realcomp member to publish listings across the industry’s largest network of search engines and high traffic real estate consumer search sites with complete control and choice over syndication destinations, at no additional charge to them.

Users can also activate a world class Point2 Agent website, automatically populated with their inventory, saving them significant time and effort. Members can launch a blog, access detailed syndication website traffic reports and, benefit from the unique, predictive marketing-based lead incubation system, to maximize conversion and revenue.

“Realcomp is proud to be one of the first MLSs in the United States to bring to its members the power and added value of the largest real estate online listing distribution network to help them capitalize on their listing assets,” said Karen Kage, Realcomp Chief Executive Officer. “With the Michigan market being one of the most attractive for buyers right now, and interest rates at their lowest in decades, our member listings are now well positioned where buyers can find them online.”

“We’ve taken great care in developing and working through this important initiative and could not have chosen a better partner than Point2,” added Kage. “Point2’s professionalism, first class technology and support are impressive and will greatly impact our member productivity and advantage in the marketplace.”

Saul Klein, Point2’s Chief Executive Officer said: “Realcomp has demonstrated great foresight and leadership in recognizing and enabling its membership to harness the power of the Internet to market listings. Our close association with Realcomp and, the technical complexity of this initiative further reinforces Point2’s superior technology and commitment to delivering the best syndication and revenue generating solutions for MLSs and their members, across the country.”

About Realcomp
Realcomp is headquartered in Farmington Hills, Michigan and has continuously operated as a full-service provider to the real estate industry, offering Multiple Listing Services, real property data, products and training since 1994.

About Point2 Technologies
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, and the used heavy equipment marketplace, UsedIron. More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contacts:

Point2 Technologies
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Realcomp
Francine Green
Marketing Manager
Toll Free: 1-866-553-3003 (ext. 114)
Tel. 248-699-9114
FGreen@corp.realcomp.com

Point2 Technologies Boosts Photo Upload Capacity on UsedIron.com and Manager Platform to 36 Per Listing

scorbett — Tue, 21 Apr 2009 07:24:00 GMT

Upgrade Improves Consumer Experience Online – Positions Equipment Dealers for Higher Visibility and Impact with Buyers

Saskatoon, SK and Vancouver, BC, – Point2 Technologies (“Point2”) today announced system upgrades to its global equipment search portal, UsedIron (www.UsedIron.com) and to Point2 Manager (www.Point2Manager.com), the industry leading inventory management, sales and marketing software platform.

The release represents close to a five fold increase in photo upload capacity on both systems.

“Our data indicates that listings with more photos engage more prospects longer, and generate significantly more leads,” said Zach Scott, Chief Operating Officer, Point2 Technologies. “With the majority of buyers doing their research on the Internet for both machinery and dealers, we are enabling our clients to capitalize on evolving online consumer expectations, without much effort and at no added cost to them.”

According to the Wells Fargo Construction Industry Forecast 2009 report, 73 percent of contractors and 89 percent of equipment distributors use the Internet to locate hard to find items. 66 percent and 86 percent state that they use the Web to research and to locate suppliers, respectively.

“Online buyers are skipping listings with few or no photos, and spending more time on listings with more to look at, especially in the used equipment category,” added Scott. “The segment is expected to benefit from a significant surge in purchasing budgets this year. Vendors positioned to capture more online buyer interest will stand to benefit from the trend, and we’re pleased to be in a position to facilitate such as opportunity for our clients.”

Representing a 140 percent increase versus 2008, the number of contractors who plan to purchase used equipment in 2009 grew to 48 percent, up from only 20 percent last year, according to the Wells Fargo Report.

Taking the hassle out of the photo upload process, Point2 Manager users can automatically resize and upload multiple photos for posting on UsedIron and other online marketplaces, with Point2’s unique, patented PUF (Photo Upload Facility) technology.

With a single click of the mouse, users can now also produce and issue professional looking quotes and equipment brochures that feature up to 36 photos, for maximum impact.

About Point2 Technologies

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes, (www.Point2Homes.com) and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact

Roger Noujeim
Point2 Technologies Inc.
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

MLS 5.0 …The Outer Limits’ Focus of Point2 Technologies CEO Saul Klein’s Address at Annual Real Estate Association Executives Institute

scorbett — Thu, 19 Mar 2009 08:45:00 GMT

Klein to paint a picture of the future of the MLS, and refute the claim that the MLS is threatened to become irrelevant

Saskatoon, SK and Vancouver, BC – ‘MLS 5.0 …The Outer Limits’ will be the central theme of Point2 Technologies Inc. (“Point2”) chief executive officer Saul Klein’s address at the upcoming annual real estate Association Executives Institute (AEI). The Institute will be held from March 20 to March 24, 2009 at the Broadmoor Hotel in Colorado Springs, Colorado.

Klein will discuss the unavoidable evolution the real estate profession is undergoing and how forward thinking Multiple Listing Service (MLS) organizations are taking the lead and embracing industry changing disciplines that are re-asserting, yet again, the value of MLS.

As Multiple Listing Service organizations seek to identify new ways to deliver value to their members, Klein’s address will tackle key issues and aim to quell critical concerns that remain on the minds of many senior executives at MLSs across the United States and Canada. Facing a brutal economy and general unease around the value of MLS, Association Executives will be invited to examine:

-          The state of their organization today. Is it moving in the right direction, or is it merely an image of its old self?
-          The Vision and the Mission of their MLS
-          What the MLS of the future will look like (http://MLSofTheFuture.com)

The session will also explore what will be required to build on the current foundation of today’s MLS. Klein will paint a picture of the future of the MLS, and refute the claim that the MLS is threatened to become irrelevant. Klein’s assessment, based on 33 years of MLS experience in many areas and at many levels will highlight the strengths of the MLS and its potential to play a tremendous role in the real estate environment of the future.

“Easy access to property listing information online, and an extremely weak housing market have applied significant pressure on real estate brokers and agents, translating into pressure on Association Executives to revisit the purpose of their organizations,” said Klein. “But the challenge MLSs and Boards face today, are only reminders of the relevance and resilience of these institutions. They have evolved with the times and time and again proven that they remain the backbone of the industry.”

Klein’s session is set to take place on Saturday March 21, 3:00 p.m. - 4:30 p.m., in the International Center North, International Center, at the Broadmoor Hotel in Colorado Springs, Colorado.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. Point2 also owns and operates the real estate consumer portal, Point2 Homes, (www.Point2Homes.com) and the used heavy equipment marketplace, Used Iron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:

Roger Noujeim

Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224

rnoujeim@point2.com

Point2 Technologies’ Zach Scott to Discuss Real Estate Listing Syndication and Unveil iPhone Mobile Application at Clareity Annual MLS Executive Workshop

scorbett — Wed, 04 Mar 2009 09:54:00 GMT

Point2 Chief Operating Officer on Panel to Address Listing Syndication Best Practices with Cyberhomes, HomeFinder and Trulia Executives – Participates in Mobile Application Shoot-Out

Saskatoon, SK and Vancouver, BC – Zach Scott, COO of Point2 Technologies Inc. (“Point2”) will address real estate Multiple Listing Service (MLS) executives on listing syndication best practices and will unveil a Point2 real estate application for the iPhone, at the Annual Clareity MLS Executive Workshop held this week at the Scottsdale Plaza Resort in Scottsdale, Arizona.

On Thursday, March 5, 2009, at 1:45 p.m. – 2:45 p.m., Scott will participate in an Arizona style “Mobile Device Applications and Services Shoot-Out.” With significant investments continuing to be applied towards mobile solutions, the event will showcase and enable conference attendees to compare leading edge products, side by side.

On Friday, March 6, 2009, at 9:00 a.m. – 10:00 a.m., Scott will join a panel of experts to discuss sweeping trends in real estate listing syndication that are seeing MLS organizations nationwide look to adopt the service as a core offering. Scott will share best practices and requirements for implementing and effectively managing syndication programs today. Participating with Scott in the panel discussion will be Marty Frame, Senior Vice President and General Manager for Cyberhomes.com, Mark Tepper, Vice President of Business Development, HomeFinder, and Mark Weiss, Vice President of Business Development, Trulia.
The session will be moderated by Gregg Larson, President and Chief Executive Officer, Clareity Consulting.
“Progressive MLSs are currently looking to deploy revenue generating, innovative programs, such as listing syndication, that deliver significant value for their members. In fact, we find that the drive for syndication services is largely due to member interest and a critical need to advertise listings wherever buyers may choose to do their research online,” said Scott. “We’re pleased to be able to offer the largest syndication network in the industry and we’re proud of our close association and exceptional relations with our MLS clients and our syndication partner network companies.”
Scott was appointed COO of Point2, in February of 2009. Prior, he held the company’s chief technology officer post.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals (www.Point2Agent.com), with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce, inventory management and sales and marketing solutions (www.Point2Manager.com), powers Caterpillar Inc.’s global heavy equipment dealer network (www.CatUsed.com) and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 125 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

SOURCE: Point2 Technologies Inc.

Point2 Technologies Launches Point2 Agent for MAC and Linux – Enables Mobile Account Access on PDAs and iPhone

scorbett — Wed, 18 Feb 2009 14:20:00 GMT

Upgrade enhances Point2 Agent user experience and flexibility – positions Point2 to benefit from increasing market diversity and Apple’s expanding market share

SASKATOON, SK and VANCOUVER, BC – Point2 Technologies Inc. (“Point2”) today announced the release of its highly anticipated browser and platform neutral Point2 Agent website and listing syndication solution.

The upgrade will allow Point2’s customers in over 100 countries to use their preferred operating system (OS), be it Windows® PC, Macintosh® or Linux. Users will also be able to access their Point2 Agent account through their browser of choice including Internet Explorer (IE) 6.1 or higher, Firefox, Opera, Google Chrome, Safari and others.

Mobile account access through smartphones and handheld devices including the iPhone, Blackberry and other PDAs is now also enabled, further helping to enhance user experience, convenience and productivity on the road.

“A cross-browser, cross-platform Point2 Agent brings a significant new edge to our customers who today are making more diverse hardware and software choices,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “We continue to invest in building powerful yet easy-to-use solutions. By facilitating hardware and browser choices, we’re now enabling real estate professionals to conduct their business within flexible, convenient environments where they can more easily tap the tools with which they are most comfortable and productive.”

Net Applications, a company that tracks operating system use and market share by looking at results from search engines reported a 9.93 percent share of Apple OS users for January 2009, up from 9.63 percent the previous month.

Browser share reported for the same month indicate Microsoft's Internet Explorer at its lowest since Net Applications began tracking browsers in 2005. According to the report, IE users now comprise 67.6 percent of the browsers online. In the prior 12 months, IE share dropped by about 8 percent.

With full compatibility with Apple’s Internet browser, Safari, Point2 Agent users will no longer need to switch to Windows in order to take advantage of the Point2 Agent online marketing and lead management suite, potentially saving them valuable time and effort.

Mozilla's Firefox, Apple's Safari, and Google Chrome continue to gain market share. Safari's share of 8.3 percent, recorded for January 2009, was a record for Apple.

According to research firm Gartner, Inc., Apple’s total share of the PC market in the United States for the 4th quarter of 2008 stood at 8 percent. For the third quarter of 2008, the firm reported the iPhone leapt to third place in global smartphone sales.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals (www.Point2Agent.com), with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1000 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce, inventory management and sales and marketing solutions (www.Point2Manager.com), powers Caterpillar Inc.’s global heavy equipment dealer network (www.CatUsed.com) and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 125 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies Announces Senior Executive Promotions

scorbett — Tue, 03 Feb 2009 09:01:00 GMT

Zach Scott and Aidan Rogers in New Leadership Posts Deepens Management Core and Supports Growth Plans

SASKATOON, SK and Vancouver, BC, – Point2 Technologies Inc. (“Point2”) today announced the promotion of Zach Scott and Aidan Rogers to new leadership roles.

Zach Scott, formerly Point2 Chief Technology Officer has been promoted to the post of Chief Operating Officer. As a key member of the executive team, Scott will be responsible for operational management and improvement, working with the company’s leadership to deliver and ensure the company’s success worldwide.

Aidan Rogers has been promoted to Chief Technology Officer, assuming Scott’s former role. Effective immediately, Rogers also joins the Point2 executive management team. Rogers will oversee Point2’s systems and technology development across the company’s business divisions. Rogers most recently held the position of Development Manager.

“We are fortunate to have Zach Scott and Aidan Rogers fill such important roles,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Zach is a well respected leader who makes things happen. He is ideally positioned and ready for this role. With Aidan Rogers spearheading our technology efforts, Point2 will continue to improve on what are already the leading web marketing tools available in the real estate industry.”

“We’re proud to be able to offer a work environment where top talent is willing to move great distances to join our team, where promotion from within is part of the culture and where people can look forward to long term careers working with world class professionals and leading edge Internet technology,” said Barry Willick, President, Point2 Technologies.

“I am very excited with the challenge and the opportunity to make a difference at the operational level,” said Zach Scott. “It is a privilege to participate in Point2’s growth and innovation. 2009 will be a year of innovation and vision as the market begins to shift and awareness of our products and services reaches new levels.”

Point2 staff has grown by 25 percent over the past twelve months. The company continues to seek highly skilled professionals for its development, systems, quality assurance and customer support teams.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals (www.Point2Agent.com), with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce, inventory management and sales and marketing solutions (www.Point2Manager.com), powers Caterpillar Inc.’s global heavy equipment dealer network (www.CATused.com) and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 125 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact

Point2 Technologies Inc.

Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies CEO Saul Klein to Participate in Real Estate MLS Innovation Track Speaker Series

scorbett — Mon, 05 Jan 2009 16:00:00 GMT

Saskatoon, SK and Vancouver, BC – January 05, 2009 – Point2 Technologies Inc. “Point2”:

Who:    Saul Klein, Chief Executive Officer, Point2 Technologies Inc.
What:    Revitalizing The MLS (Multiple Listing Service) – MLS 2014: Five Things To Do Right Now To Get Ready
Saul Klein, Point2 Chief Executive Officer and author of MLS 5.0, a White Paper will join a panel of top visionaries to discuss and address INMAN Connect attendees on the state of the MLS in today’s market and to share key ideas MLS executives must be aware of and can begin to apply today to best position their organizations for the next five years.
Messrs. Joshua Sharfman, CTO, California Association of Realtors®, Brian Larson, Attorney at Law, Larson/Sobotka PLLC, and Mark Lesswing, Sr. Vice President & Chief Technology Officer, NAR (National Association of Realtors) complete the panel.
The session will be moderated by Victor Lund, Partner, WAV Group.
When:    Thursday January 08, 2009, 3:50 PM – 4:35 PM.
Where:    INMAN Real Estate Connect NYC 2009, January 07, 2009 – January 09, 2009 New York Marriott Marquis Hotel
Times Square, New York    Meeting Room: Westside 3, 5th Floor

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 130 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies and InternetCrusade Chief Executive Officer Saul Klein Named to Real Estate Top 10 Newsmakers List

scorbett — Tue, 16 Dec 2008 10:00:00 GMT

SASKATOON, SK and SAN DIEGO, CA, – December 16, 2008 – Point2 Technologies Inc. (“Point2”) and InternetCrusade today announced that Saul Klein, Chief Executive Officer has been selected to the Top 10 Newsmakers of the Year 2008 list, as part of the annual Swanepoel Trends Report.

This year’s report also includes United States Secretary of State, Henry Paulson, the Chairman of the Federal Reserve Board, Ben Bernanke, General Counsel for the National Association of REALTORS®, Laurie Janik, CEO of the Bank of America, Kenneth Lewis, Chairman of the Federal Deposit Insurance Corporation (FDIC), Sheila Bair, and founder and CEO of Fidelity National Financial, William Foley II.

The Trends Report Top 10 Newsmakers list highlights individuals who during the year made headlines as a result of their actions and leadership of the companies or organizations they are involved in, within the real estate industry.

In his report, Stefan Swanepoel, best selling author, national speaker and leading visionary on business trends in real estate recognizes Klein’s longstanding involvement in the industry and his role in driving nationwide syndication of MLS listing data across the Internet.

Said Stefan Swanepoel: “As president and co-founder of InternetCrusade, Klein has been around for a long time. However, his appointment as CEO of Point2 Technologies and the subsequent nationwide syndication of MLS information launched him into the spotlight. Klein has also tirelessly promoted the e-Pro certification program and helped build the second largest real estate community – RealTown.”

The highly anticipated Trends Report ( www.retrends.com ), now in its fourth year of publication discusses and analyzes market dynamics and technology trends that are driving change in the real estate industry, and provides real estate professionals with a clear vision on what is happening today as well as what to expect in the future.

The Top 10 Newsmakers list is announced ahead of the release of the full report, scheduled for February 2009.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 130 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

About InternetCrusade

InternetCrusade® (www.InternetCrusade.com) is a San Diego-based company that was founded in 1995. Specializing in online publishing, InternetCrusade provides productivity tools and systems for real estate professionals including domains, domain hosting, e-mail systems and hosting, online communities, online voting and surveys. The firm is the exclusive provider of the National Association of REALTORS' e-PRO® Technology Certification Program and a member of the REALTOR® Benefits Program. InternetCrusade® powers the RealTown.com real estate portal, the industry’s oldest and most respected real estate network.

Press Contacts:

Point2 Technologies Inc.

Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)

T. 604-675-9393 Ext. 224
E. rnoujeim@point2.com

InternetCrusade®

Rich Hudson
Director of PR/Marketing
InternetCrusade
T. 619-283-7302 Ext. 602
E. Rich@InternetCrusade.com

Carey Tufts Named Vice President of Marketing, Point2 Technologies

scorbett — Mon, 20 Oct 2008 09:00:00 GMT

SASKATOON, Sask. and VANCOUVER, BC – Carey Tufts has been promoted to the post of Vice President of Marketing for Point2 Technologies Inc. (“Point2”), the company announced today.

Tufts will be responsible for Point2’s global marketing strategy for the real estate and heavy equipment business divisions. Tufts will direct and oversee the advertising, marketing, promotion, sales and support functions and programs, as well as corporate branding efforts.

Tufts assumes the new role after having served as the company’s Director of Marketing, since December 2007. Tufts joined Point2 in 2004.

“Carey has taken our marketing to the next level. He has proven to be an extremely valuable leader at Point2, consistently demonstrating strong initiative and ability to drive complex projects that directly impact corporate goals and growth,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Carey’s project and people management skills have earned him great respect across the organization. Most notably, his contributions over the past year towards advancing Point2’s position as a leader for listing syndication solutions for real estate MLS® (Multiple Listing Service) organizations and Associations have been instrumental to our rapid growth in the area.”

“I’m proud to welcome Carey to this important role and to see yet another senior position at Point2 filled from within. This transition provides Point2 with the seamless continuity it needs in marketing, and solidifies our bench strength at the senior level as we forge into 2009 with highly ambitious goals,” said Barry Willick, President, Point2 Technologies. “Carey’s understanding of our brands and our markets have served us well over the past several years. His strategic thinking and contagious commitment to his work will now enable him to make an even greater impact on our business.”

Tufts holds a BA and a Master degree in English, from the University of Saskatchewan. A native of Saskatoon, Tufts has traveled extensively throughout Canada, mountain biking and rock climbing. He is married to Rebecca Hunter, the owner of a successful bridal boutique in Saskatoon, and they both spend every non-working minute chasing after their three year old daughter Madeline.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals (www.Point2Agent.com), with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Media Contacts

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies and MLSListings Inc. Sign Listing Syndication Agreement

scorbett — Thu, 16 Oct 2008 10:00:00 GMT

Single Data Feed to Automate Real Estate Listing Syndication for MLSListings Members to 35 Hot Consumer Search Sites

SUNNYVALE, California and SASKATOON, Sask. – MLSListings, Inc. (“MLSListings”) and Point2 Technologies Inc. (“Point2”), today announced an agreement to provide automated listing syndication services to MLSListings’ nearly 19,000 subscribers. The system will enable brokers to control syndication destinations and to access summary traffic reports. The new, opt-in offering is scheduled to go live during the fourth quarter of 2008.

The initiative aims to enable broad listing exposure for MLSListings subscribers, efficiently and cost effectively. With a single click, brokers will be able to publish listings across the industry’s largest syndication network of high traffic consumer search sites, helping to maximize listing awareness online, benefiting home buyers and sellers alike. The Point2 network today encompasses over 35 sites including Google, Craigslist, Point2 Homes, Cyberhomes, AOL, Yahoo!, Trulia and Zillow. A complete list can be viewed at http://agent.point2.com/features/syndication.asp.

The initiative will also enable users to book spotlight advertising on participating websites within the network, with a single click of the mouse, making it extremely easy to enhance brand and listing exposure on highly popular sites such as Point2 Homes, Google, LiveDeal and others.

“Individually, agents and brokers could never efficiently achieve this kind of advertising reach without a syndication service,” said James Harrison, President and CEO of MLSListings. “The partnership between MLSListings and Point2 means the data feed to these high-power consumer sites is automatic. There’s no need to re-enter listings on a site-by-site basis. Simply enter the listing in the MLS, and it’s posted to the most powerful Internet sites available.”

At their discretion, subscribers will also be able to access and leverage their listings in a number of ways, to optimize their marketing and revenue. Members can easily augment listings with up to 36 photos each, using Point2’s patented Photo Upload Facility® (PUF). Launching an optional Point2 Agent website also becomes a breeze, as well as controlling listing syndication destinations and accessing detailed, site-by-site and listing-by-listing traffic reports. Built-in advanced, automated predictive marketing and lead conversion technology will assist users in turning leads into revenue.

“Leading MLSs are looking for innovative, value added services for their subscribers and participants” said Saul Klein, Chief Executive Officer, Point2 Technologies, and a California real estate broker himself for over 30 years. “Using the Point2 solution, MLSListings has eliminated the need to develop individual data feeds for each consumer site and provides users a single point of entry for distribution of listing information across the Internet and beyond. ‘Distribution trumps destination’ in the age of Web 2.0. The Point2 MLS strategy also helps our syndication partners, by delivering to them hundreds of thousand of listings through a single Point2 feed, from the best and most authoritative source of listing data, local and regional MLSs.”

Larry Knapp, President and COO of Alain Pinel Realtors, noted “Our brokerage is known for providing the tools to help our top-performing agents meet their customers’ needs. And we want our MLS to assist us wherever possible in that effort. MLSListings’ agreement with Point2 propels the effectiveness of our listing advertising efforts to new heights.”

About MLSListings Inc.

MLSListings Inc. formally launched in 2007 after considerable effort to consolidate the region’s MLS systems. MLSListings is designed to more effectively meet the current and future MLS needs of the region’s real estate professionals. MLSListings provides technology and support services that empower its subscribers to meet the challenges of conducting business across a large geographical area. MLSListings formally acquired RE InfoLink and Central Valley MLS in 2007 and continues to work with neighboring MLS providers to enhance service to its customers. MLSListings represents nearly 19,000 MLS subscribers. MLSListings is governed by the brokerage community, and owned by Santa Clara, Santa Cruz, Silicon Valley, San Mateo, Monterey, Watsonville, San Benito and Central Valley Associations of REALTORS®.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contacts

MLSListings, Inc.
Anne O’Callahan
MarCom Manager, MLSListings Inc.
T. 1-408-874-0242
E. aocallahan@mlslistings.com

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 Technologies Chief Executive Officer Named to ‘100 Most Influential Real Estate Leaders' List

scorbett — Thu, 02 Oct 2008 08:00:00 GMT

SASKATOON, Sask. and VANCOUVER, BC, – Point2 Technologies Inc. (“Point2”) today announced that its Chief Executive Officer, Saul Klein has been named to the INMAN News Top 100 Most Influential Leaders in Real Estate: 2008 report.

Mr. Klein is listed in the Technology and Online Real Estate category, which recognizes achievers who have built technology tools and offered services to make the industry more productive and efficient, helping to drive change in the way real estate professionals conduct business.

Mr. Klein has now been named to the INMAN News report four years in a row.

Each year, INMAN News compiles a list of the 100 most influential people in real estate. The list reflects the industry’s best and brightest and also includes those individuals from outside of the real estate industry whose actions influence the business of buying and selling real estate. The people on the list embody leadership, innovation, ingenuity, power and persistence.

The full INMAN News report can be downloaded at http://www.inman.com/products/downloads/100-most-influential-real-estate-leaders-2008.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Public Relations Director
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Greater El Paso Association of REALTORS Selects Point2 Technologies to Automate Listing Syndication – Launches Large Scale Point2 Agent Website Initiative

scorbett — Mon, 29 Sep 2008 08:00:00 GMT

SASKATOON, Sask. and Vancouver, BC, Sep. 29, 2008 – Point2 Technologies Inc. (“Point2”) today announced
that The Greater El Paso Association of REALTORS® (“GEPAR”) has released world class, individually branded
Point2 Agent websites to its entire membership base, as part of a plan that aims to optimize individual member exposure and success online.

At the discretion and control of GEPAR members, Point2 Agent users can now use their accounts to launch professional looking websites and to add and syndicate listings across the industry’s largest network of high traffic consumer real estate search sites, easily and cost effectively.

Phase two of the implementation, planned for the fourth quarter of 2008 will automate data entry into Point2 Agent websites, as well as listing syndication, for all members, through a direct feed from the GEPAR MLS system to Point2. The capability is expected to deliver significant productivity gains to GEPAR members, by eliminating multiple data entry requirements. The benefits will also be extended to current Point2 Agent users.

“Only 60 percent of REALTORS® today own a personal website. In addition, many brokers and agents now see the benefits of mass listing exposure on the Net but currently must spend a lot of time and effort posting listings on popular sites. Our partnership with Point2 gives to our members a new edge in the marketplace, by enabling consumers to find them more easily online,” said Dan Olivas, President, El Paso Association of REALTORS®. “We have invested significant time and effort working with an industry leader such as Point2 to ensure each of our members can have a professional looking, individually branded site right out of the box, and can push listings to high traffic sites with a click of the mouse, giving them the visibility they need while saving them time and money.”

“We are extremely pleased that The Greater El Paso Association leadership has chosen the Point2 Agent platform to help unleash the potential of the web for its members,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “The real estate landscape continues to change, and high online visibility for listings makes sense, especially in this economy. With their own fully customizable website and Point2’s massive listing syndication network, maximum exposure online is now in the grasp of every broker and agent at GEPAR.”

Point2 Agent will provide users with full control over where their listings are published. Dynamic access to detailed traffic reports and analytics will enable better marketing and advertising spending decisions, such as for the purchase of featured listing advertising spots on the various sites. Point2 Agent enables one click ad booking on several sites, at exclusive rates to Point2 members.

The Point2 real estate syndication network consists of over 30 partner sites, including Google, Yahoo! Classifieds, Cyberhomes, Craigslist, Point2 Homes, Hotpads, Trulia and Zillow. A complete list can be viewed at http://agent.point2.com/features/syndication.asp.

Integrated, cutting edge predictive marketing, lead capture and conversion tools will maximize lead conversion into revenue, by automatically managing hundreds or thousands of online leads while the agent concentrates on their day to day activities. Syndication and other system features such as the website or lead conversion components are all options the user can activate individually.

GPAR users can start to benefit from their Point2 Agent websites immediately, free of charge for six months, and for only US$9.95 per month thereafter.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with customers in over 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contacts
Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

Point2 and Cape Cod & Islands MLS Deliver Breakthrough Listing Syndication Program

scorbett — Mon, 15 Sep 2008 09:35:00 GMT

Cape Cod & Islands Launch Marks Industry’s First Implementation of Enterprise-Level Point2 Agent Solution for Real Estate MLSs and Associations

WEST YARMOUTH, Mass. and SASKATOON, Sask., Sep. 15, 2008 – Cape Cod & Islands Multiple Listing Service, Inc. (“CC&IMLS”) and Point2 Technologies Inc. (“Point2”), today announced the launch of Point2 Agent across the Association’s markets including Cape Cod, Martha’s Vineyard and Nantucket, Massachusetts. The implementation is designed to deliver superior, value adding productivity tools and services to Association members to help bolster their position and success online, at little or no cost to them.

Effective immediately, enabled through a RETS (Real Estate Transaction Standard) compliant feed from the Association to Point2, the new, advanced enterprise-level Point2 Agent solution will automate listing syndication for Cape Cod & Islands MLS (Multiple Listing Service), providing critical listing exposure for members, free of charge, across the industry’s largest network of high traffic consumer search sites.

The system will enable brokers to control syndication destinations and to access summary traffic reports, also free of charge.

“We are constantly investing in new technologies and services to drive value to our members,” said Henry J. DiGiacomo, Chief Executive Officer, Cape Cod & Islands Association of REALTORS® and Cape Cod & Islands MLS. “Online listing exposure is a key driver to success, and Point2 Agent is head and shoulders above any other solutions we considered. We are privileged that Cape Cod & Islands MLS members are first in the world to tap the benefits of Point2 Agent directly through their MLS system, which will provide prominent, vast exposure for their listings to consumers worldwide. This also gives consumers additional access to Cape Cod & Islands REALTORS®, and will help them to easily select and own a precious piece of Cape Cod, Martha’s Vineyard, and Nantucket.”

The Point2 Agent listing syndication network includes over 35 partner sites including Google, Craigslist, Point2 Homes, Yahoo!, Trulia, Zillow and NYTimes.com. A complete list can be viewed at http://agent.point2.com/features/syndication.asp.

Point2 Agent will also allow Cape Cod & Islands members to seamlessly access their listings and tap the full potential of the Point2 Agent platform such as to augment listings with up to 36 photos each, launch an optional, world class website, control listing syndication destinations, access detailed, site by site and listing by listing traffic reports and, draw on the unique built-in predictive marketing lead capture and conversion system to maximize revenue.

These value services are available to all members free of charge, for six months, and for only US$9.95 per month thereafter. The free summary reports immediately available to brokers will become available to agents as part of a planned system upgrade, during the first half of 2009.

“We’re very excited to partner with Cape Cod & Islands Multiple Listing Service on this important initiative,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “As more real estate organizations seek value-added benefits for their members and look to create new revenue opportunities, Point2 is best positioned to lead in the syndication and website segment with unique, comprehensive, MLS-targeted solutions.”

Jamie Regan, 2009 President, Cape Cod & Islands Association of REALTORS® and Cape Cod & Islands MLS, stated “We’re pleased that members of the REALTOR®-owned Cape Cod & Islands MLS now have access to the most complete listing syndication technology in the industry. This solution will also make a noticeable difference for consumers in fulfilling dreams of home ownership, as the majority of buyers today use the Internet in their home search.”

Linda Collins, 2008 President of the Cape Cod & Islands MLS, noted “My goal as president last year was to help our members expose their listings to as many avenues as possible. Signing a contract with Point2 helped me to exceed that goal, far surpassing what I thought was possible! The leadership of our Technology Manager, Michael Kennedy, in researching and implementing this great new member benefit, could not have been more thorough and professional.”

The enterprise-level Point2 Agent solution is fully supported with a complete introduction, implementation, training and customer service program to facilitate ease of execution for Association executives and administration teams, while helping to maximize user adoption and success. An optional revenue share program is also built in, which creates an instant, new revenue channel for Associations and MLSs.

About The Cape Cod & Islands Multiple Listing Service, Inc.

The Cape Cod & Islands Multiple Listing Service, Inc. is a for-profit REALTOR®-Association owned and operated MLS comprised of 2,300 subscribers throughout Cape Cod, Nantucket, and Martha’s Vineyard. The MLS is led by an eleven REALTOR®-Member Board of Directors, with representation from Martha’s Vineyard and Nantucket, the Upper, Mid, Lower, & Outer Cape, and Directors-at-Large. Jamie Regan, owner of Century 21 Regan REALTORS® in Mashpee, MA is the 2009 President.

The activities of the Cape Cod & Islands MLS range from offering valuable member benefits, to providing FREE Continuing Education and other professional development courses, as well as legislative advocacy on behalf of REALTORS® and property rights. It is affiliated with the Massachusetts Association of REALTORS®, as well as the National Association of REALTORS®.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with nearly 200,000 brokers and agents subscribing to the Point2 Agent platform, in 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contacts

Cape Cod & Islands Association of REALTORS®
Henry J. DiGiacomo, CAE, RCE
Chief Executive Officer
T. 1-508-957-4344
E. hdigiacomo@capecod.net

Point2 Technologies
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

THE WORLD WIDE WEB IS NOW THEIR ‘OYSTER’

scorbett — Mon, 25 Aug 2008 08:30:00 GMT

HOME BUYERS, SELLERS BENEFIT VIA NEW REALCOMP PARTNERSHIP WITH POINT2 TECHNOLOGIES

Farmington Hills, Mich. and Saskatoon, SK – August 25, 2008 – Realcomp, Michigan's largest Multiple Listing Service, and Point2 Technologies Inc. (‘Point2’), the largest independent provider of real estate website and listing syndication solutions today announced a partnership that will extend to Realcomp members the very latest, most comprehensive online marketing tools designed to significantly enhance home listings awareness and reach online for area buyers and sellers.

Under the agreement, Realcomp will enable automated listing syndication for its REALTOR® members. Members will also have the option to utilize the most advanced predictive marketing technology in the real estate industry, built into the Point2 Agent platform.

Point2 Agent is a complete website and listing syndication solution for real estate professionals that includes a high-tech prospecting and listings management toolbox and features a virtual network of over 30 top online listing syndication partners; the largest syndication network in the marketplace today, including:

Craigslist
Cyberhomes
eBay
Facebook
Google Base
Homescape
Point2 Homes
Trulia
Zillow.com

With Point2 Agent, Realcomp members will have the ability to automatically update property listings on multiple sites of their choosing, in real-time. Previously, many REALTORS® had to individually and manually update listings on each and every website on which their listings resided–a time consuming task.

"The addition of Point2 Agent to our REALTOR'S® repertoire of services will allow for greater proficiencies, leads and sales,” said Karen Kage, Realcomp CEO. "Today’s home buyers and sellers, in turn, have access to the greatest web of prospects possible—a ‘win-win’ for all.”

"Distribution trumps destination. Forward thinking MLSs such as Realcomp understand this simple fact,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Providing a single automatic solution for listing distribution to Internet destinations of the broker’s choice is a value added service provided by progressive MLSs. Using Point2 Agent’s advanced syndication system also allows for more than “fire and forget” distribution of listings. It helps brokers and agents to track and determine which website and marketing venues provide the greatest return for their sellers and their business.”

Realcomp is the first MLS in Michigan to partner with Point2, which has served the real estate sector since 2003. The addition of Point2 Agent is the second major electronic real estate improvement system that Realcomp has provided for its members this year. The first was SHOWINGDESK^TM Web Edition, which enables real estate offices to manage electronic showing appointments.

The new service is expected to be available to Realcomp REALTOR® members during the fourth quarter of 2008.

About Realcomp

Realcomp is headquartered in Farmington Hills, Michigan and has continuously operated as a full-service provider to the real estate industry, offering Multiple Listing Services, real property data, products and training since 1994.

About Point2 Technologies

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2^® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Bulk of Home Buyers Attracted to Listings with High Photo Count – Point2 Technologies 2008 Study

scorbett — Thu, 10 Jul 2008 14:51:00 GMT

Online buyers clicking away from listings with fewer photos - Double the interest and 200 percent jump in leads indicate photos key to help move real estate

Saskatoon, SK, and Vancouver, BC, July 10, 2008 – Point2 Technologies Inc. (“Point2”), the real estate industry’s largest independent provider of website and listing syndication software for real estate professionals today released findings from its 2008 Point2 Agent Photo Effectiveness Study, Rich Listings; Rich Agents.

The Study set out to examine the impact of photos in driving real estate transactions, as part of a broker’s or agent’s online marketing efforts.

Results strongly suggest that adding more photos generates better response to real estate listings, reconfirming trends observed in a 2007 study also by Point2.

The Study tracked three trends, namely consumer Views, Interest and Leads. All increased significantly as the number of still photos related to the listings increased.

Listings that did not include any photos performed very poorly, generating little consumer response and business. Specifically, the Study showed that listings with zero photos attract, on average, a mere 0.02 percent of the detailed listing views that listings with 21 to 36 photos enjoy.

Listings that featured a single photo fared significantly better.

“Once again the data indicates that online home shoppers want rich content, specifically in the form of more photos, otherwise they intend to move on to the next listing,” said Carey Tufts, Director of Marketing, Point2 Technologies. “Especially in today’s market, home sellers and their agents do not have to take this risk. The data sends a powerful message. With more than 80 percent of home buyers continuing to do their research online, agents must attach more photos to their listings for them to stand out and attract more potential buyers.”

Key Findings

Compared to listings with only one photo, those with 21 or more photos generated more than triple the number of Detailed Views, more than double the amount of Interest, and double the number of Leads.

Compared to listings with no photos, those with 21 or more photos generated more than fifty-five times the number of Detailed Views, nearly twenty-seven times the amount of Interest, and eight hundred and ninety-eight times the number of Leads.

Views, Interest and Leads jumped 20 percent or more as the number of photos increased from 15 to 16.

Performance in terms of Detailed Views, Interest and Leads generated trended up almost identically during the test period.

Fig. 1.0 2008 Point2 Agent Photo Effectiveness Study

Added Tufts, “The days of putting out little information in the hopes that buyers will phone in to learn more are gone. Strategies have to shift. There are many technology solutions real estate professionals can leverage – Point2 Agent for example allows up to 36 photos per listing, and we hope to motivate members to improve upon their current average of 9.2 photos per listing. Buyers, sellers and real estate professionals alike stand to benefit.”

Methodology

All For Sale properties entered by real estate professionals into the Point2 Agent website network over the first quarter of 2008 were included in the Study, for a sample of well over 100,000 active listings. The Study covered a wide variety of economic regions across every U.S. state, every Canadian province and several other countries around the world.

The sample of listings was analyzed based on the number of photos that each listing included. The number of photos added was then plotted against three key variables:

Views - tracked how many times a listing was viewed online;
Interest - measured how many unique visitors interacted with a listing, such as going beyond the initial set of photos to view the listing’s virtual tour, complete a mortgage calculation or, access more details about the property; and,
Leads - recorded the number of unique visitors who went on to contact the listing broker or agent.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with nearly 200,000 brokers and agents subscribing to the Point2 Agent platform, in 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
rnoujeim@point2.com

Point2 Technologies Software Application for Facebook Acquired by Local Matters

scorbett — Tue, 27 May 2008 07:30:00 GMT

Companies build an alliance of combined strength to capitalize on the emerging local-social market

Saskatoon, SK and Denver, CO, May 27, 2008 – Point2 Technologies Inc. (“Point2”), the real estate industry’s largest independent provider of website and listing syndication software for real estate professionals, and Local Matters, Inc. (“Local Matters”), a media technology solutions provider and specialized online media publisher, today announced an Agreement of Sale and Cooperation for Point2’s Facebook Neighborhoods application.

The deal incorporates a perpetual, revenue share and cooperation structure that enables both companies to capitalize on the application’s future growth.

Local Matters will assume the ongoing development and marketing efforts for the application, drawing on Point2 for maintenance and development of the Neighborhoods database upon which the application is based.

“We view this as a long term strategic partnership that leverages the synergies of two complementary organizations,” said Perry Evans, Founder and Chief Executive Officer, Local Matters. “Events that occur in your neighborhood are extremely important to consumers, which makes Neighborhoods one of the most substantial and useful applications on Facebook, even in its early stages of adoption. We’re excited to partner with Point2 to capitalize on a very unique opportunity to connect one of the world’s largest social networks to a range of community centered local content and services.”

Point2 launched Neighborhoods for Facebook in July 2007. To date, 800,000 Facebook users have installed the application. Facebook boasts over 70 million active users and is the 6th most trafficked website in the world today, according to comScore.

The Neighborhoods application for Facebook draws on Point2’s proprietary and dynamically updated international neighborhoods database that forms the foundation for the Point2 Homes (www.Point2Homes.com) consumer real estate search portal.

“We cannot think of a more strategically viable partnership and path to continue to develop Neighborhoods for Facebook, optimize its benefits for our members and tap its revenue potential than with Local Matters,” said Saul Klein, Point2 Technologies Chief Executive Officer. “With social networks redefining marketing, Local Matters’ deep knowledge and focus in local publishing and advertising will enable both our organizations to fully expand and capitalize on the application’s unique position on Facebook.”

Under the deal, Point2 will continue to syndicate listings and enable advertising bookings by its members into Facebook Neighborhoods.

Further details about the transaction have not been disclosed.

Neighborhoods for Facebook enables consumers to find out who lives in their area, stay up to date on, or post information about local events and issues of interest to their community. Real estate brokers and agents who use the Point2 Agent website and listing syndication solution can also automatically post listings for free on Facebook, as well as purchase enhanced placement on the site in a highly targeted, hyper-local manner.

About Local Matters
Local Matters, Inc. is a media technology solutions provider and specialized online media publisher focused on the local search industry. It offers solutions that enable consumers to search for local content both online and through voice-based directory assistance. Local Matters owns and operates a network of thousands of locally oriented websites featuring content directed at consumers seeking extensive information about specific local shopping or planning activities. Local Matters delivers its media technology solutions to 22 Yellow Pages publishers in 14 countries, and 26 directory assistance service providers in 12 countries. More information can be obtained at www.localmatters.com.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with over 185,000 brokers and agents subscribing to the Point2 Agent platform, in 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies and RealtyTrac Enter Marketing Partnership

scorbett — Thu, 15 May 2008 08:43:00 GMT

Deal Provides 1.2 Million Monthly Visitors on www.Point2Homes.com with Access to RealtyTrac Foreclosure Listings

Saskatoon, SK and Irvine, CA, May 15, 2008 – Point2 Technologies Inc. (“Point2”), the industry’s largest independent provider of website and listing syndication software for real estate professionals, and RealtyTrac Inc. (www.realtytrac.com), the leading online marketplace for foreclosure properties, today announced a marketing partnership agreement that aims to extend both organizations’ market reach and exposure while establishing new revenue streams at the same time.

Under the deal, Point2 will integrate access to RealtyTrac foreclosure listings, on www.Point2Homes.com. The integration will enable the site’s growing community of nearly 1.2 million unique monthly visitors to access and research the latest foreclosure and bank-owned properties in the United States, as well as related market data, through a simple subscription process.

“With interest in foreclosures unabated, our partnership with the industry’s leading provider of pre-foreclosure and bank-owned properties makes the consumer experience on Point2 Homes that much more valuable and comprehensive and it creates a new lead generation channel we can potentially leverage to drive more business to Point2 members,” said Saul Klein, Point2 Technologies Chief Executive Officer.

“We’re extremely excited to partner with Point2 to integrate RealtyTrac foreclosure properties on Point2 Homes,” said Rick Sharga, vice president of marketing at RealtyTrac. “Point2 Homes has and continues to grow at a solid pace, mainly due to the appeal of its unique, rich and detailed listings online consumers seek today. This partnership will enable RealtyTrac to provide foreclosure data to Point2’s growing audience and thereby help us continue to carry out our mission of making foreclosure data more conveniently accessible to more people.”

Each month, 1.2 million unique visitors research real estate on Point2 Homes, which is reflected in 11 million page views, and 1500 new listings are posted to the site daily by brokers and agents, augmented with up to 36 photos, property details, neighborhood information and virtual tours.

With U.S. foreclosure activity up 112 percent in the first quarter of 2008, foreclosure properties are becoming a more sizeable segment of the overall real estate market, generating more interest from buyers, investors and real estate professionals who want to tap this previously hidden market.

Today’s announcement reflects part of a larger plan for cooperation between Point2 and RealtyTrac.

About RealtyTrac Inc.
Ranked as the third largest real estate site by MediaMetrix and No. 53 on Inc. magazine’s 2006 Inc. 500 list of the nation’s fastest-growing private companies, RealtyTrac Inc. (www.realtytrac.com), is the leading online marketplace for foreclosure properties, providing all the resources that home seekers, investors and real estate agents need to locate, evaluate and buy properties below market value.

Founded in 1996, RealtyTrac publishes the largest and most comprehensive national database of pre-foreclosure, foreclosure, For Sale By Owner, resale and new construction properties, with more than 1 million properties across the country, property reports, productivity tools and extensive professional resources. RealtyTrac hosts nearly 3 million unique visitors monthly and has been chosen to supply foreclosure data to MSN Real Estate, Yahoo! Real Estate and The Wall Street Journal’s Real Estate Journal. For more information, visit www.realtytrac.com.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with over 185,000 brokers and agents subscribing to the Point2 platform, in more than 100 countries. Point2’s real estate user base continues to grow by over 1000 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes.

In the heavy equipment industry, Point2 is one of the largest providers of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contacts:

RealtyTrac
Michelle Sabolich
Atomic Public Relations
Tel. 1-415-402-0230
michelle.sabolich@atomicpr.com

Point2 Technologies
Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
rnoujeim@point2.com

Point2 Technologies Promotes Zach Scott to Chief Technology Officer

scorbett — Mon, 21 Apr 2008 10:18:00 GMT

Saskatoon, SK and Vancouver, BC, April 21, 2008 – Point2 Technologies Inc. (“Point2”) today announced the promotion of Zach Scott to Chief Technology Officer (CTO), effective April 11, 2008. As CTO, Scott will play a key leadership role, working closely with the Point2 management team to drive continued innovation and development of Point2’s technology strategy and vision. He continues to assume the lead of Point2’s technology development, across the company’s business divisions, as well as responsibility for aligning the company’s technology infrastructure to support strategic growth and expansion plans.

Scott brings to the new post 13 years of technology and software development experience, including 10 years as a senior level technical consultant. During his career, Scott built and led cutting-edge teams at a number of high profile organizations including CGI Group Inc. and, AudeSi, later acquired by Wind River Systems where Scott led development of the company’s world class web based managed network switching software today used in most Cisco and Nortel switches and routers.

Scott is also co-founder of two technology companies including Calgary-based Cambrian House, where he last was Chief Technology Officer and member of the company’s Board of Directors.

“We’re pleased to appoint Zach as CTO,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “In the short time that Zach has been with Point2, he has demonstrated exceptional leadership abilities. He has also introduced progressive technology development processes that have delivered solid productivity gains and that will enable Point2 to further accelerate time to market with advanced solutions to serve our customers.”

“Zach has a track record building outstanding teams and technology. His entrepreneurial vision and unwavering focus on customer needs are characteristics we value highly at Point2,” said Barry Willick, President, Point2 Technologies. “We are thrilled to welcome Zach to our leadership team.”

“Point2 is the leader in the markets that it serves, and is poised to capitalize on its unique Internet technologies to extend this position and pursue new markets in the future,” said Zach Scott, Chief Technology Officer, Point2 Technologies. “I am excited to be part of this exceptional team that has consistently set industry benchmarks and is focused on building advanced technology that customers can easily apply to help them compete more effectively and dominate their fields.”

Scott will report to Point2 President, Barry Willick and will work as part of the executive team at Point2’s headquarters in Saskatoon, SK. He joined Point2 in June 2007 and most recently held the position of Director of Systems Development.

About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with over 183,000 brokers and agents subscribing to the Point2 platform, in over 100 countries. Point2’s user base continues to grow by more than 1000 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).

In the heavy equipment industry, Point2 is one of the largest providers of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies Chief Executive Officer Delivers Web 2.0 Address at 2008 National Association of Realtors®

scorbett — Thu, 27 Mar 2008 11:02:00 GMT

Saskatoon, SK and Vancouver, BC – March 27, 2008 – Point2 Technologies Inc. “Point2”:

Who: Saul Klein, Chief Executive Officer, Point2 Technologies Inc.

What:    ‘Identifying and Fulfilling Member Expectations in the Age of Wikinomics and the Long Tail.’

Point2 Chief Executive Officer Saul Klein will discuss the latest trends and Internet technologies affecting the real estate industry, real estate associations, MLS organizations and their members. The session will cover the present and will speculate on the future, in Klein’s fast, informative and entertaining style. The discussion will cover community content, social networks, Web 2.0, video and security.

Session attendees will gain deeper understanding of the Web 2.0 concept and what it means to them…from what Web 2.0 is, to what it is not, what its building blocks are, related concepts, liabilities and what the concept means to Realtors®, the Association Executive and their organization.

When:    Sunday March 30, 2008, 11:45 AM – 12:45 PM.

Where:    National Association of Realtors® (NAR)
                2008 Association Executives Institute,
                Sheraton Boston Hotel,
                39 Dalton Street
                Boston, MA 02116
                Meeting Room: Back Bay Ballroom AB - Second Floor

Addendum: Klein will also discuss the impact different technologies have on real estate and real estate associations as part of the ‘Friend or Foe? How Technology Companies Are Reinventing the Real Estate Industry’ panel session. The panel will be held on Monday, March 31, 2008 at 10:00 AM – 11:30 AM in the Back Bay Ballroom CD - Second Floor.

Real Trends Editor, Steve Murray will moderate the session. Industry experts Marty Frame, SVP/General manager, Fidelity National Real Estate Solution, Ash Munshi, Founder and CEO, Terabitz.com and, Errol Samuelson, President, Realtor.com complete the speaker panel.

About National Association of Realtors®
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.

More information about NAR or the 2008 Association Executives Institute can be obtained at www.realtor.org.

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with over 180,000 brokers and agents subscribing to the Point2 platform, in 85 countries. Point2’s real estate user base continues to grow by over 1000 additional members each week. Point2 also owns and operates the consumer real estate search portal, www.Point2Homes.com.

In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its Saskatoon, SK headquarters and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:
Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Belize National Association of Realtors® Implements Point2 Technologies Online Marketing Solution to Power New Multiple Listing Service

scorbett — Mon, 25 Feb 2008 10:56:00 GMT

Belize City, Belize and Saskatoon, SK – February 25, 2008 – Belize National Association of Realtors® (“BNAR”) and Point2 Technologies Inc. (“Point2”) today announced BNAR’s new MLS system, based on the Point2 NLS (National Listing Service) platform.

BNAR® selected Point2 NLS for its unique opt-in / opt-out reciprocal listing advertising functionality, enabled by Point2’s patent pending technology, Handshake™. The technology allows real estate brokers and agents to instantly and selectively share listing data, including listing distribution to Point2 NLS-based peer websites. Key benefits include the ability for users to advertise listings on hundreds or thousands of websites for maximum visibility and leads.

Point2 NLS’s listing syndication functionality, Exposure Engine™ was another key factor behind the selection. The system enables users to automatically distribute listings for free to high traffic real estate consumer search sites, at the user’s discretion, including Google, Point2 Homes, Craigslist and Vast. Built-in reporting and analytics provide traffic results and statistics to support more effective, fact-based decision making.

“We are proud to continually set new standards for real estate practices in Belize, with everyone involved in the home buying and selling transaction at the heart of everything that we do,” said Macarena Rose, President of the Belize National Association of Realtors®.

The new system will now also enable BNAR® to provision advanced technology tools to its members, easily and cost effectively, including Point2 NLS websites and blogs.

“60 percent of real estate brokers and agents in Belize will now have access to highly advanced technology, including world class Point2 NLS websites and lead management systems, which will allow our members to represent and market properties professionally, both within Belize and in International markets where a significant number of our buyers originate. This is an exciting time for those who are Members of the Belize National Association of Realtors®,” added Rose.

“With the application of Point2 NLS, not only has BNAR® accomplished an important, relatively complex initiative quickly and easily, but they have also demonstrated solid understanding of the critical value that wide distribution of listings on the Internet brings to Realtors® today,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “While Point2 NLS is strictly an online listing marketing platform and works in concert with existing legacy MLS systems, Associations that do not have such systems in place can also capitalize on Point2 NLS to drive critical reciprocal listing advertising and marketing for their members. From a cost and ease of implementation point of view, it’s an easy decision.”

BNAR® is also using Point2 NLS to power its own website, www.BelizeNAR.org.

Today’s announcement comes at the heels of a recent reciprocal relationship BNAR® signed with the National Association of Realtors® (NAR), further reinforcing BNAR’s mission and commitment to bring a superior level of professionalism to the Real Estate industry in Belize, when dealing with a Member of the Belize National Association of Realtors®.

About Belize National Association of Realtors®

The Belize National Association of Realtors®, based in Belize City, was chartered in 2004 and is incorporated as a nonprofit organization. The Association has 150 agent members, representing 60 percent of the country’s real estate professionals.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 175,000 brokers and agents subscribing to Point2 NLS (National Listing Service), in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contacts:

Belize National Association of Realtors®
Rev. Macarena Rose
President
Tel. 1-727-490-7710
Int’l. 011-501-670-4045
macarenarose@gmail.com

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies and Compass Internet Systems Announce Commercial Marketing Agreement

scorbett — Wed, 06 Feb 2008 11:50:00 GMT

Compass Integrates Point2 NLS Professional Full Year Membership in New Service Package
to Deliver End-to-End Real Estate Online Presence and Lead Management Solution to Subscribers at No Added Cost

Saskatoon, SK and Orinda, CA, February 06, 2008 – Point2 Technologies Inc. (“Point2”) and Compass Internet Systems (“Compass”) today announced a two year marketing agreement that extends to new CompassSearch solution subscribers, full membership in Point2 NLS Professional, prepaid for 12 months and valued at USD $549.95, as part of a new annual subscription value service bundle offering by Compass.

The new value package is designed to give to real estate professionals who subscribe to Compass’ search engine optimization (SEO) and placement service (SEP), a complete, end-to-end online presence, lead generation and conversion solution, at no added cost. The promotion is limited to the first 1000 subscribers.

“With 11 billion pages of content on the Internet today, it is paramount that real estate brokers and agents deploy smart search engine strategies and technology that can deliver increased visibility and revenues,” said Sean Hogan, Chief Operating Officer, Compass Internet Systems. “SEO and marketing support are our core strengths. Through our partnership with Point2, we are now also making it easy for any CompassSearch customer to access and deploy all the critical services and technology tools they need to compete effectively online, at no added cost to them.”

“Whether it’s the Point2 world class website, listing syndication and distribution network, traffic reporting tools, a blog, virtual tours or, advanced lead conversion technology, real estate brokers and agents now have any or all of it at their disposal as part of their subscription to CompassSearch,” added Hogan.

“This is about giving the real estate broker or agent, including existing Point2 customers, a solid advantage in their market,” said Carey Tufts, Director of Marketing, Point2 Technologies Inc. “We are excited to partner with Compass on this initiative and we look forward to helping make it a great success.”

The CompassSearch value bundle also applies to existing Point2 NLS members, as follows:

-    Point2 NLS Standard users; automatic upgrade to Point NLS Professional for one year, renewable for a second year with equal service extension with CompassSearch. Value: USD $549.95 ($1099 if renewal is utilized);
-    Point2 NLS Professional users; automatic extension of CompassSearch services for an additional three months, for a total of 15 months. Value: USD $719.85;
-    Point2 NLS Premium users; automatic extension of CompassSearch services for an additional three months, for a total of 15 months. Value: USD $719.85.

Subscribers to the new CompassSearch offering can enjoy the company’s guarantee of a minimum of one property sale resulting from the member’s subscription to its new service, or receive an extra year service extension, from Compass, completely free of charge.

Real estate professionals can get more facts about this program at http://compass1.onelanding.com, or by visiting www.CompassInternetSystems.com.

About Compass Internet Systems
Compass Internet Systems (Compass) provides online marketing services for realtors and real estate professionals throughout the real estate world. Through their affiliates, The Blackwater Consulting Group www.theBlackwaterCG.com and Web Reporter Tool www.webreportertool.com, the company is a recognized leader in Organic Search Engine placement, internet marketing services, coaching and reporting systems for real estate professionals. With hundreds of agents and brokers from virtually every franchise and independent organization, Compass and its affiliates make it possible for internet buyers to find their clients when they are looking for homes online, by placing their clients on the first pages of the major search engines for the markets those clients serve. Headquartered in the San Francisco Bay area with offices and representatives throughout North America, Compass is growing at an annualized rate of 300% in clients, sales, and profits. The company is privately held. More information can be obtained by emailing info@CompassInternetSystems.com.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. Point2 is the largest provider of online marketing and lead management software for real estate professionals, with over 172,000 brokers and agents subscribing to the company’s flagship real estate platform, Point2 NLS (National Listing Service), in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network, and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Vice President, Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Blackwater/Compass
Sean Hogan, Chief Operating Officer
Compass Internet Systems
1-925-376-8300
shogan@compassinternetsystems.com

Point2 Technologies Appoints Walt Baczkowski to Board of Directors

scorbett — Thu, 31 Jan 2008 08:30:00 GMT

Saskatoon, SK and Vancouver, BC – January 31, 2008 – Point2 Technologies Inc. (“Point2”) today announced the appointment of to its Board of Directors, effective February 01, 2008.

Mr. Baczkowski, RCE/CAE brings to Point2 nearly three decades of senior level experience in the real estate industry. Mr. Baczkowski is currently Chief Executive Officer of the Metropolitan Consolidated Association of REALTORS® in Oakland, and Macomb County, Michigan. During his extensive career in the industry, Mr. Baczkowski has also served as Executive Officer of the Toledo Association of REALTORS®, the San Diego Association of REALTORS® and the New Jersey Association of REALTORS®.

“On behalf of our Board of Directors, I’d like to welcome one of the real estate industry’s most respected leaders to Point2,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “My relationship with Walt Baczkowski dates back to 1988. I’ve had the privilege to work with Walt over the years, helping the real estate industry to understand and adopt the web, including the adoption of pioneering initiatives such as REALTOR.com which we together helped grow to over 500,000 listings in 1995/96. I am excited to be able to work with Walt again, this time to unleash the full potential of Point2.”

“We will continue to build partnerships and seek leadership that will assist us in strengthening Point2’s position and ability to serve our customers across the industries that we serve, currently including the heavy equipment and real estate industries,” added Klein.

“I’m really looking forward to working with Saul and the Point2 Board,” said Walt Baczkowski, Chief Executive Officer, Oakland Metropolitan Consolidated Association of REALTORS®. “The real estate industry is going through significant changes. REALTORS® need to be up to date with the latest technology and methods to retain their position in the real estate transaction. Today our clients, the consumer at large, communicate and receive information in an entirely different manner and format than they did even two years ago. REALTORS® must have the resources, and know how to communicate with consumers the way consumers are accustomed. Point2 provides the business solutions the profession needs to meet current and future consumer needs.”

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 171,000 brokers and agents subscribing to Point2 NLS (National Listing Service), in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Vice President, Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies Executives Join Speaker Panels at INMAN Connect 2008 Real Estate Conference

scorbett — Wed, 09 Jan 2008 08:14:00 GMT

San Francisco, CA – January 08, 2008 – Point2 Technologies Inc. “Point2”:

Who: Saul Klein, Chief Executive Officer, Point2 Technologies Inc.
Carey Tufts, Director of Marketing, Point2 Technologies Inc.

What: Senior Point2 executives will join two panels in New York this week to discuss issues and opportunities that face the real estate industry today.

CEO Saul Klein will join a panel of experts to discuss ‘Offer of Compensation: MLS Role Reconsidered’, a session that pertains to the ‘Future of the MLS’ Innovation Track held at the conference.

Carey Tufts will participate on a panel to share advanced listing syndication strategies. The session will examine how brokers and agents can maximize online listing exposure while maintaining control over listing assets and being in a position to validate marketing efforts to prospects and clients.

When: Saul Klein - Offer of Compensation: MLS Role Reconsidered.
Thursday January 9, 2008, 4:00 p.m. – 4:45 p.m.

Carey Tufts - Get Your Listings Everywhere.
Wednesday, January 8, 2008, 11:15 a.m. - 12:00 p.m.

Where: Real Estate INMAN Connect 2008
Marriott Marquis Hotel,
Times Square,
New York City, NY

About Real Estate Connect 2008

Real Estate Connect NYC is where the leaders in real estate and mortgage come together with top technology executives to promote change and innovation within the industry. Big name speakers, topic-driven panels and practical workshops combine to provide attendees with the tools and techniques they need to compete in a rapidly changing landscape.

More information can be obtained at: http://www.realestateconnect.com.

About Point2 Technologies

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software
for real estate professionals, with over 165,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers
Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2^® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

CONTACT: Point2 Technologies
Roger Noujeim, 1-888-955-7900
rnoujeim@point2.com

SOURCE: Point2 Technologies Inc.

Point2 Technologies Names Saul Klein As Chief Executive Officer

scorbett — Tue, 18 Dec 2007 10:29:00 GMT

Saskatoon, SK and Vancouver, BC – December 18, 2007 – Point2 Technologies Inc. (“Point2”) today announced the appointment of Saul Klein as its new Chief Executive Officer. Klein will assume the new post effective January 1st, 2008, while maintaining his long time position as CEO of InternetCrusade/RealTown.

Klein brings to Point2 nearly 35 years of experience in the real estate industry and is one of the most respected professionals in the sector. In 2003, Klein was named one of the 25 Most Influential People in Real Estate by REALTOR® Magazine, the official publication of the National Association of Realtors® (NAR), and was named by INMAN News as one of the Top 100 Most Influential People in Real Estate (technology) in 2005, 2006 and 2007. Klein’s industry experience advising national and regional real estate franchises, MLSs (Multiple Listing Service), Boards and Associations on technology issues spans 16 years and brings to Point2 a significant new strategic advantage.

“On behalf of our Board of Directors and staff, I would like to welcome Saul to Point2,” said Barry Willick, President, Point2 Technologies. “Over the past few months we’ve examined the value and need to add a CEO position to our leadership structure. In light of the recent restructuring of our management team, we moved to attract one of the best, most respected minds in the industry to help us execute on our mission and vision – and we couldn’t have done any better.”

“I am extremely excited for the future of Point2 with Saul at the helm. We’ve had the privilege of working with Saul over time, and we look forward to his contributions as a critical member of Point2,” added Willick. “Saul’s experience will enable us to grow Point2 more aggressively and positions us to capture a larger share of our markets as we embark on an even more rapid pace of technological innovation.”

“I am thrilled to join an industry leader that has constantly set the benchmarks for others to follow,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “The potential for growth at Point2 is enormous, and I look forward to working with Barry and the team here at Point2 to tap our full potential. Point2’s deep market penetration in North America, its global reach and unique intellectual property sets our sights pretty high both in terms of revenue growth and new opportunities that we can explore in the future.”

“Over the next few months, we will embark on some exciting new corporate and industry related initiatives in real estate that we will make public as we go forward,” added Klein. “Point2’s commitment to its customers will be reflected in everything that we do,” he concluded.

Saul Klein is a REALTOR® and a nationally recognized speaker and Consultant who, over the last 16 years, has spent more than 15,000 hours in front of real estate professionals, consumers, association staffs and volunteers and he has traveled over 1,000,000 air miles delivering a message on technology and its role in the future of the real estate industry.

Some of Klein’s most recent projects include:
President and CEO, InternetCrusade/RealTown - Internet Solutions and online community for the real estate industry - 1995 – Present;
National Association of REALTORS® e-PRO - Creator - 2001 – Present;
REALTOR® Consultant, REALTOR® Information Network 1994 – 96;
National Electronic Publisher - REALTORS® Information Network, 1995/96;
Educational Consultant, National Association of REALTORS® - 1995; and,
Partner, Real Estate Electronic Publishing Company - 1995 – Present.
Klein was the 1993 President of the San Diego Association of Realtors® and Designated REALTOR® of the Year in 1999. He has been a licensed California Real Estate broker since 1977 (sales since 1974) and is an e-PRO, GRI, and a Certified Financial Planner (CFP). Saul’s involvement over the years with the National Association of Realtors® (NAR), the San Diego Association of Realtors® and the California Association of Realtors® is extensive and includes a number of strategic roles including a member of the CAR Board of Directors for 11 years.

Klein is currently Immediate Past Chair of Business Information and Technology Forum of the National Association of REALTORS®. He is the author of The Real Estate Technology Guide published by Dearborn Publishing and he has authored numerous courses on real estate ethics, agency, buyer brokerage, and financial management for the New Real Estate Professional, as well as online technology courses for Kaplan University and the National Association of REALTORS®. Saul is a 1972 graduate of the United States Naval Academy and he served 5 years on active duty as a Surface Warfare Officer.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 165,000 brokers and agents subscribing to Point2 NLS in 85 countries. Membership in Point2 NLS continues to grow by over 1,000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For more information, please contact:

Media Relations
Roger Noujeim
Director of Public Relations
Point2 Technologies Inc.
T. 888-955-7900
E. rnoujeim@point2.com

Investor Relations
Jason Golding
Chief Financial Officer and General Counsel
Point2 Technologies Inc.
T. 306-955-7900
E. jgolding@point2.com

Point2 Technologies Leads Advanced Online Marketing Workshop for Brokers, Owners and Managers at the Annual Wisconsin Real Estate Association Management Conference

scorbett — Fri, 14 Dec 2007 08:46:00 GMT

Pewaukee, WI – December 13, 2007 – Point2 Technologies Inc. “Point2”:

Who:    Carey Tufts, Director of Marketing, Point2 Technologies Inc.
            Linda Jame, Director of Enterprise Solutions, Point2 Technologies Inc.

What:    Point2 executives will lead an advanced online marketing and lead conversion workshop focused on maximizing the value of real estate listings as a brokerage’s most valuable marketing and branding asset. The session will discuss the latest technologies designed to allow brokers to take back control of their listings, on the Internet. Key learning objectives include how to maximize listing exposure online through syndication, eliminate intermediaries and optimize conversion to revenue through breakthrough Predictive Marketing technology.

When:    Thursday December 13, 2007, 1:00 PM – 2:00 PM

Where:    Wisconsin Association Annual Management Conference
                Country Springs Hotel,
                2810 Golf Road,
                Pewaukee, WI
                Meeting Room: Woodfield D

About Wisconsin Association (WRA) Management Conference
Management Conference is a great opportunity for brokers/owners to enhance their leadership skills through workshops featuring top presenters in the real estate industry. This year's speakers include Mark Eppli who will discuss the disparity between increases in household growth in the next 10 years despite housing market finance concerns. Also speaking is Larry Kendall who will present the top 10 things you can do to build market share and profits in a changing market. Or, catch one of our other top presenters.

More information can be obtained at: www.wra.org/management.

About Point2 Technologies
Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 165,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

CONTACT:
Point2 Technologies
Roger Noujeim, 1-888-955-7900
rnoujeim@point2.com

SOURCE: Point2 Technologies Inc.

Point2 Technologies Announces Executive Resignations and New Leadership Roles

jtan — Tue, 11 Dec 2007 11:02:00 GMT

Saskatoon, SK and Vancouver, BC – December 11, 2007 – Point2 Technologies Inc. (“Point2”) today announced the resignation of members of its team last week, including real estate division Chief Operating Officer, Brendan King, for personal reasons and differences pertaining to Point2’s operations and direction. Chester Hagen, heavy equipment division Chief Operating Officer, Jason Collins, Chief Technology Officer, Jeff Tomlin, Vice President of Strategy and Business Development, Greg Miller, Vice President of Marketing and, Allan Wolinski, Client Relations Manager for Point2’s real estate division, also tendered in their resignations.

Senior Point2 team members have now been appointed to assume new responsibilities, reporting directly to Point2 President, Barry Willick who has effectively assumed the responsibilities of the departing COOs. Recently promoted executives will work together with key departing officials during their respective notice periods, to ensure a smooth transition.

“It’s always hard to see Point2 team members move on, and more so when it is a group of senior staff, even though the core of Point2 maintains a very solid bench of veteran and senior managers,” said Willick. “While many organizations at some point face such departures, this occurrence at Point2 is unfortunate for all our staff, as Point2 staff members are like family.”

“Our customers both in real estate and heavy equipment should expect the leadership and investment in technology innovation they are accustomed to seeing from Point2, to continue to forge ahead,” added Willick. “All our business, technology systems and operational functions remain on course. Be it maintaining leadership in our real estate listing syndication strategy and market position, adding functionality to our website solution, boosting our predictive marketing technologies, or sustaining unparalleled online marketplaces and dealer networks in our heavy equipment division, we intend to continue to invest in our growth and in new technologies, to maintain the edge our solutions extend to our customers around the world.”

“While such executive departures would present magnificent challenges to any organization, including ours, Point2’s solid core of experienced long time and senior managers across our business divisions have already taken this to task and are well positioned to drive forward with the same passion for serving our customers with some of the industry’s most advanced solutions. Where we must recruit to fill new positions over the coming months, we will as always aggressively pursue the best talent we can attract,” concluded Willick.

Linda Jame, Manager, Broker Division for Point2’s real estate business has now assumed additional responsibility as Director of Enterprise Solutions. Linda brings to Point2 customers and business partners seven years of experience with the Company, and is one of the early participants in Point2’s entry into the real estate marketplace. Linda holds a Bachelor of Science degree from the University of Saskatchewan.

Carey Tufts has been promoted to the position of Director of Marketing. Carey brings to bear three years of experience in the Company’s marketing department, with solid knowledge of the issues facing the real estate profession today. Tufts holds a Masters degree in English, from the University of Saskatchewan. Tufts and Jame will take a leading role in driving the Company’s business development efforts in real estate, reporting to the Company President.

Adnan Fida is now Director of Syndication. He has been with Point2 since 2000, most recently working with Point2’s real estate business partners on the Company’s Point2 NLS (National Listing Service) listing syndication feed program and implementations, and on key business development and initiatives, alongside Tomlin. Fida has been instrumental to Point2’s technology development efforts over the years. He brings his technical and business backgrounds to bear, bolstering the capabilities of the new business development team. Fida holds Bachelor of Science degrees from the University of Saskatchewan and the University of Punjab.

Zach Scott has been promoted to Director of Systems Development, assuming Point2’s technology development leadership position across the corporation. Scott brings 12 years of technology and software development experience to Point2, including ten years as a senior level technical consultant. During his career, Scott co-founded two technology companies including Calgary-based Cambrian House, where he most recently held the position of Chief Technology Officer and sat on the company’s Board of Directors until joining Point2 in June of 2007.

Business Analyst James Townley has been promoted to the position of Director of Product Development, with John Fothergill also departing last week. Townley created his first real estate website in 1995 and has been involved in the real estate software industry since 2001.

Jennifer Anderson, a five year Point2 veteran now takes over the lead role for the Company’s real estate support function, as Customer Service Manager. Most recently, Anderson served as Customer Service Team Leader. While on maternity leave, effective the third week of December, Anderson’s role will be managed by long time Point2 team member and former Manager, Broker Division, Jacquelyn Gyug.

Joel Loewen has assumed the lead position for Point2’s Systems department, for Jon Levesque, Manager, Systems Administration. Loewen holds a Bachelor of Arts from the University of British Columbia and a diploma from the Information Technology Professional Post Graduate Program of the British Columbia Institute of Technology.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 165,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For more information, please contact:

Media Relations

Roger Noujeim
Director of Public Relations
Point2 Technologies Inc.
T. 888-955-7900
C. 415-248-6335
E. rnoujeim@point2.com

Investor Relations

Jason Golding
Chief Financial Officer and General Counsel
Point2 Technologies Inc.
T. 306-955-7900
E. jgolding@point2.com

Point2 Technologies Streams Real Estate Listings to Zillow.com® and Cyberhomes

scorbett — Wed, 14 Nov 2007 08:27:00 GMT

Las Vegas, NV, 2007 Realtors® Conference and Expo, Booth 2022 – November 14, 2007 – Point2 Technologies Inc. (“Point2”) expanded its real estate listing syndication network with two new live feeds from the Company’s Point2 NLS (National Listing Service) to high traffic real estate search sites Zillow and Cyberhomes.com, Fidelity National Real Estate Solutions’ real estate portal and listing content source for AOL Real Estate, the Company said today. Zillow is one of the largest real estate Web sites, attracting more than four million visitors per month, according to company data.

The feeds provide to Zillow and Cyberhomes site visitors access to tens of thousands of Point2 NLS rich listings that feature an average of over nine photos each.

Drawing listings from Point2 NLS’ 160,000 real estate broker and agent subscribers, the feeds are expected to drive incremental traffic and leads to the Point2 community, while potentially delivering significant operational efficiencies to Cyberhomes and Zillow by enabling them to automatically draw and maintain hundreds of thousands of listings, through a single source.

“We are very excited about the addition of Zillow and Cyberhomes as syndication options for Point2 NLS members,” said Brendan King, chief operating officer, Point2 Technologies. With their participation we have been able to accomplish deep data integration which will give our members a great deal of data exhaust, which Point2 NLS presents in an automated format.”

“We are able to bring back the analytics from our partners, and build a predictive model for each consumer based on their browsing behaviour. Point2 NLS actually provides relevant, timely and expected communications to consumers based on their browsing, on behalf of our agents and brokers,” added King. “This system gives to Point2 NLS members great peripheral vision into consumers’ needs and their social graph. Point2 is the only system that today allows agents and brokers to reach upstream, connect early and build an online relationship with tomorrow’s consumer in such a manner,” King concluded.

“We’re proud to announce these two new complete feed partner integrations. Our members will not only have the ability to view statistics for their listings, but they will also have publishing reports that show them and their clients exactly where the listings are on Zillow, Cyberhomes and its partner, AOL Real Estate,” said Jeff Tomlin, vice president of strategy and business development, Point2 Technologies. “We’ve learned that ‘fire and forget’ does not work. That is, you cannot just send a listing feed to a search site and forget about it. The analytics are valuable and if the agent, broker or their client cannot easily find the listings, data syndication becomes more of a hassle than a benefit. Point2 NLS publishing reports solve this issue.”

Added Tomlin, “We’re further excited to be able to offer this solution to MLSs, real estate associations and franchise groups through our new Enterprise solution launched recently. It’s an exciting time at Point2.”

The addition of Zillow and Cyberhomes extends Point2 NLS’ lead as the largest listing syndication network in the industry.

Point2 NLS now aggregates 145,000 listings in its database. On average, an additional 1,500 listings are added to the system daily, reflecting the on-going rapid growth in the Point2 NLS membership. 1,000 additional members continue to join Point2 NLS each week.

Point2 NLS simplifies real estate marketing online by enabling real estate professionals and organizations, on
an opt-in basis and completely under their control, to advertise and maintain listings across major real estate portals, as well as on thousands of Point2 NLS member websites, simultaneously, with a single click of the

mouse. Up to the minute online traffic analytics and reports provide instant access to critical data, enabling quick, effective decision making for both broker and agent, and their clients.

The free service also allows real estate professionals to leverage their listing data assets to launch world class Point2 websites and blogs, export listings to any other vendor website or blog, create and export automatic virtual tours, and automate world class listing presentations and brochures.

Built-in advanced predictive marketing-based lead incubation and prospect notification text messaging enhances user productivity and optimizes responsiveness and conversion.

To syndicate listings to Zillow, Cyberhomes and Point2 NLS’ 30 syndication network Partner sites, which also include Google Base, Yahoo! Classifieds, Trulia, LiveDeal, Oodle, Facebook, eBay and Craigslist, brokers and agents can register for free at www.Point2NLS.com.

Franchises, Brokerages, MLSs, Boards and Associations can also register to extend the benefits of Point2 NLS directly to their members, using Point2 NLS Enterprise.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 160,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Public Relations Director
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
Cell. 1-415-248-6335
rnoujeim@point2.com

Point2 Technologies Exhibits at 2007 REALTORS® Conference & Expo

scorbett — Tue, 13 Nov 2007 14:27:00 GMT

Las Vegas, NV – November 13, 2007 – Point2 Technologies Inc.
Who:   Point2 Technologies (“Point2”).
What:    Point2 Technologies will exhibit in booth #2022 at the 2007 Realtors Conference and Expo. The company will showcase new, intelligent Point2 NLS (National Listing Service) technology for real estate MLSs, Boards and Associations, Franchises, Brokerages and Agents, including:
•   Point2 NLS Enterprise solution for enhanced Association, Franchise and Brokerage value proposition;
•   Expanded listing syndication network for maximum online exposure and leads;
•   Advanced online consumer activity tracking, analytics and behavioral profiling for more effective decision making and follow through; and
•   Predictive Marketing - Intelligent predictive modeling technology for proactive, automated marketing.
For more information on Point2 NLS (National Listing Service), please visit www.Point2NLS.com.
When:    November 13 -16, 2007.
Where:    Sands Expo and Convention Center, Las Vegas, Nevada.

About NAR and the 2007 Realtors Conference & Expo

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.

REALTORS® see their referrals and sales increase significantly from the networking and education they gain at the REALTORS® Conference & Expo, the industry's premier event. More than 20,000 real estate professionals and guests from around the world attend this yearly event to learn about industry trends, new technology, and innovative products and services. More than 500 exhibitors make REALTORS® Expo the world's largest, most comprehensive real estate products supermarket. For more information please visit http://www.realtor.org/convention.nsf/.

About Point2 Technologies

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and
markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 160,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week.

Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

CONTACT: Point2 Technologies
Roger Noujeim, 1-888-955-7900; Cell. 415.248.6335
rnoujeim@point2.com

SOURCE: Point2 Technologies Inc.

Point2 Technologies Chief Operating Officer Joins Speaker Panel at Arizona Entrepreneurship Conference

scorbett — Tue, 06 Nov 2007 08:29:00 GMT

VANCOUVER, BC and SASKATOON, SK – November 06, 2007 – Point2 Technologies Inc. “Point2”:
Who: Brendan King, chief operating officer, Point2 Technologies Inc.
What: Brendan King, Point2 COO will join a panel of speakers to discuss “Real Estate 2.X; How Real Estate is Changing (Not Just in Arizona),” at the Second Annual Arizona Entrepreneurship Conference, in Phoenix, AZ, benefitting the Opportunity Through Entrepreneurship Foundation (OTEF).

Moderated by Steven Groves, Principal, Executive Conversations in Real Estate, the session will debate how real estate as an industry is not changing, but rather has changed, forever. Panelists will discuss how real estate professionals can cope with those changes and how to prepare for the return of the market. The panel will provide insight for real estate professionals, investors and lenders into how the real estate industry will work after the dust settles.

Panelists also include:
Joel Burslem, Founder, Future of Real Estate Marketing and Social Media Manager, Inman News; and,
David Miller, VP of National accounts and Commercial Sales Manager, Chicago Title, Maricopa and Pinal Counties.
When: Thursday November 08, 2007, 9:45 AM - 11:00 AM.
Where: The Second Annual OTEF Arizona Entrepreneurship Conference
Phoenix Airport Marriott, Room C
Phoenix, AZ.

About Arizona Entrepreneurship Conference
Looking for funding? Need a new go-to-market strategy or a partner? Feeling the scarcity of tech talent? You can find them all at the Second Annual Arizona Entrepreneurship Conference - a must-attend for anyone in or contemplating an entrepreneurial venture.
The theme of this year's conference is "Success" - yours and that of such Arizona successes as Limelight Networks, Jigsaw Health, and Zenter. Don't know them? You SHOULD...
More information can be obtained at: http://www.azentrepreneurship.com/.

About Point2 Technologies

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 158,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

CONTACT: Point2 Technologies
Roger Noujeim, 1-888-955-7900
rnoujeim@point2.com

SOURCE: Point2 Technologies Inc.

Point2 Technologies Launches Point2 NLS Enterprise Solution

scorbett — Thu, 11 Oct 2007 08:49:00 GMT

Platform Enables Real Estate MLSs, Boards, Associations, Franchises and Brokerages to Deliver Value Add Listing Syndication and Marketing Technology to Members

Saskatoon, SK and Vancouver, BC – October 11, 2007 – Point2 Technologies Inc. (“Point2”) today announced the launch of Point2 NLS (National Listing Service) Enterprise. Targeted at real estate MLSs, Boards, Associations, Franchises and Brokerages, the solution enables real estate organizations to seamlessly and cost effectively extend critical, value add listing syndication and marketing technology to their constituencies locally, nationally and internationally.

The new platform builds on Point2 NLS’ proven technology and infrastructure, and is designed to facilitate ease of implementation for real estate organizations of any size to incorporate Point2 NLS capabilities into their offerings to members, enable individual sub-accounts for members and, easily and quickly import existing listing data into the system for automated third party consumer search site syndication and lead management.

“There has been increasing interest among Associations, MLSs, large franchise operators and brokerages in the Point2 NLS listing syndication network. Progressive organizations constantly work towards adding value to their membership, and efficient syndication has become one of their top priorities today,” said Brendan King, Point2 Technologies chief operating officer. “While the undertaking was substantial, Point2 is now better positioned to serve the needs and demands of organized real estate partners.”

“Without any significant resources or upfront investment, partners can now easily bring the value of mass syndication to members, put at their fingertips highly sophisticated predictive marketing and lead management tools, and at the same time ensure listing owners have compete control of their data assets,” added King.

Easy and quick to implement, the new system is designed to run in concert with existing MLS systems and websites.

Key system benefits include the elimination of data entry redundancy and related costs for the Enterprise partner and their members, all the way to the individual agents.

Once uploaded into the system, listing data becomes under the full control of the listing broker and their agents to use in their marketing as they choose, and to advertise where and when they deem fit on any of Point2 NLS’ listing syndication partner network websites. The data also becomes accessible for export to the user’s Point2 or any other vendor website or blogging platform.

Point2 NLS Enterprise also leverages Point2’s unique, patent pending, opt-in Handshake™ technology to enable selective listing co-marketing and advertising amongst users. Users can leverage Handshake to advertise listings on hundreds or thousands of Point2 NLS member websites locally, regionally, nationally or internationally in 85 countries, giving them a significant competitive advantage and leverage in the marketplace. Handshake is part of the free Point2 NLS Standard package and enables instant, massive online listing exposure and updates that is virtually impossible for consumers to replicate on their own and is nearly as prohibitive for brokerages of any size without significant capital investment and resource outlays.

A free, optimal opt-out and more flexible IDX-type system, Handshake allows brokers to make independent, peer to peer decisions for cooperative marketing. The technology also enables users to track online exposure to their listings on all Handshake partner sites and on Point2 NLS’ syndication network sites, with comprehensive analytics and reports accessible online anytime anywhere.

“We’re allowing organizations of any size to aggregate data exposure across cooperative brokerages as well as online consumer sites, eliminating unnecessary time and cost associated with dealing directly with multiple site
operators individually,” said Jeff Tomlin, manager of channel relations and market research at Point2 Technologies. “The productivity gains for everyone involved can be very meaningful. For the consumer search site operators, the benefits of drawing listings from hundreds of brokerages through a single feed from Point2 NLS can also deliver very significant productivity gains and cost efficiencies.”

Point2 NLS is used by over 153,000 MLSs, brokers, agents and builders in 85 countries. The network continues to grow by an average of 1000 additional members each week. Point2 NLS runs the industry’s largest listing syndication network with nearly 30 sites that include Google Base, Yahoo! Classifieds, Point2 Homes, Trulia, Oodle, Livedeal, eBay and Craigslist.

Point2 NLS Enterprise is now live. MLSs, Boards, Association, Franchises and Brokerages of any size can learn more and launch their accounts, at www.Point2NLS.com.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 153,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Public Relations Director
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies Presents at the Real Trends 2007 Symposium on the Housing Consumer

scorbett — Fri, 28 Sep 2007 10:22:00 GMT

VANCOUVER, BC and SASKATOON, SK – September 28, 2007 – Point2 Technologies Inc.:

Who: Point2 Technologies Inc.
What: Brendan King, Point2 Technologies chief operating officer will join a panel of experts to discuss “Innovative Ways to Reach Consumers,” at the Real Trends 2007 Symposium on the Housing Consumer, in Denver, CO. Point2’s presentation will discuss evolving consumer trends and expectations online, and will address the most effective ways real estate professionals can reach consumers through the use of advanced predictive marketing and web-based automated communications and lead management technologies.

For more information about Predictive Marketing and Point2 NLS (National Listing Service), visit www.Point2NLS.com.
When:   Friday September 28, 2007, at 8:30 AM.
Where:   2007 Symposium on the Housing Consumer
The Westin Tabor Center - Downtown Denver, Colorado

About Real Trends

REAL Trends, Inc. is a publishing and communications company considered to be a leading source of analysis and information on the residential brokerage industry. REAL Trends is based in Denver, Colorado.
With 19 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest industry trends and strategies into the future.

Real Trends’ Symposium on the Housing Consumer is the only conference in the real estate industry that is focused on examining how real estate professionals can profit through understanding the housing consumer. The Symposium focuses on three areas:
•   What segments of the housing market have the best opportunity for growth?
•   How to find and reach consumers with your marketing and messages?
•   How can a real estate professional create new profit from these segments?
•   The tactics and techniques for growing your business in a profitable manner.

About Point2 Technologies

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software

for real estate professionals, with over 150,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

CONTACT: Point2 Technologies
Roger Noujeim, 1-888-955-7900
rnoujeim@point2.com

INMAN News Names Point2 Technologies Chief Operating Officer to 'Most Influential Leaders' List

scorbett — Wed, 26 Sep 2007 14:10:00 GMT

Saskatoon, SK and Vancouver, BC – September 26, 2007 – Point2 Technologies Inc. (“Point2”) Chief Operating Officer, Brendan King has been named to the INMAN News Top 100 Most Influential Leaders in Real Estate: 2007 Report, the Company announced today.

The annual special report compiles a list of the top 100 most influential people in real estate, as well as outside figures whose actions influence the home buying and selling business. The executives on the list embrace leadership, innovation, ingenuity, power and persistence.

King is listed in the Technology and Online Real Estate category, which highlights individuals who have made contributions and continue to lead in the areas of technology and the Internet with an online business platform or technology system that has changed the way industry professionals conduct business.

“On behalf of all staff at Point2, without whom industry-changing innovations such as Point2 NLS would have never happened, I’d like to thank INMAN News for its continuous leadership, and for its confidence in Point2’s contributions to the industry,” added King. “I would also like to take this opportunity to re-assert Point2’s relentless commitment to the rapid and visionary development of online marketing technologies focused single mindedly on helping to support and advance the value of organized real estate and the real estate profession.”

The report cites Point2 National Listing Service (Point2 NLS) as one of the company’s key accomplishments in 2007.

The free service was introduced under King’s leadership and breaks traditional MLS geographic listing marketing boundaries that for years have limited real estate professionals’ ability to effectively market listings beyond their local MLS jurisdictions, by now enabling them to automatically cooperate to advertise properties in 85 countries with a single push of a button, and for free. More information can be obtained at www.Point2NLS.com.

The full INMAN News report can be downloaded at http://www.inman.com/Member/specialreports/leaders07/100_most_influential.pdf.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 150,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Public Relations Director
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies Executive Role

scorbett — Thu, 20 Sep 2007 11:55:00 GMT

Saskatoon, SK and Vancouver, BC – September 20, 2007 – Point2 Technologies Inc. (“Point2”) today announced that following the resignation of its former CEO, Wendell Willick last week, his responsibilities have been assumed by Point2’s existing and long time executive leadership team.

“While unfortunate, the events are completely unrelated to the business of Point2 and have no effect on our business,” said Brendan King, Point2 Technologies chief operating officer. “Our focus remains completely on our customers and on driving breakthrough technologies that set consistently set new benchmarks and position our customers to dominate their field.”

Mr. Willick had a hands off approach to the day to day operations of the business, with the heavy equipment and real estate business division leaders driving the vision, decisions and operations of the respective businesses.

Willick resigned amidst personal legal charges unrelated to the business of Point2.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 150,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2^® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Roger Noujeim
Director of Public Relations
Point2 Technologies Inc.
T. 604-675-9393 Ext. 224
C. 415-248-6335
E.rnoujeim@point2.com

Or, if unavailable:

Jason Golding
Chief Financial Officer and General Counsel
Point2 Technologies Inc.
T. 306-955-7900
C. 306-241-0069

Point2 Technologies Launches Facebook Neighborhoods Application

scorbett — Mon, 23 Jul 2007 08:13:00 GMT

Proprietary Point2 Database to Organize Facebook by Neighborhood, Allow Users to View and Share Local Event Information, and Stream Point2 NLS Real Estate Listings to Web’s Fastest Growing Community

Saskatoon, SK and Vancouver, BC – July 23, 2007 – Point2 Technologies Inc. (“Point2”) today announced the launch of a new application that integrates Point2 Neighborhoods into Facebook. The application is designed to organize Facebook users worldwide around neighborhoods, and can be found at http://apps.facebook.com/neighborhoods.

The new application leverages Point2’s global neighborhoods database to allow Facebook users to organize themselves following a Country, State, City and Neighborhood hierarchy. The database is currently used to organize member listings on Point2 NLS (National Listing Service) and on Point2’s property search portal, www.Point2Homes.com.

Once the application is added to their profile, a Facebook user will be able to meet their neighbors, view and share information about their neighborhood and check or add local events such as a party down the street or a garage sale.

The application provides to Facebook a new way to increase member interaction, particularly by helping to improve awareness and communication between members in the same neighborhood, town or city.

The Point2 application will now also stream relevant Point2 NLS home listings, right to Facebook user profile(s). The listings can be shared with the users’ Facebook contacts using a simple ‘share this listing’ link, and all leads will be directed back to the listing real estate agents.

“Point2 Neighborhoods adds tangible value to the Facebook community and gives Point2 a strategic, first mover advantage in helping to organize Facebook around a broader set of cities and neighborhoods,” said Brendan King, chief operating officer of Point2 Technologies.

“We are constantly investing in new ways to maximize exposure for our member listings online. Syndicating Point2 NLS listings to Facebook positions our members and Point2 NLS to benefit significantly from the community’s exponential growth,” added King.

Facebook is the fastest growing website on the Internet with 25 million users and over 100,000 new registrations each day. Active users have doubled since September 2006.

Point2 NLS members, now over 140,000 in 86 countries can simply add the new application to their Facebook accounts by clicking on a link found in their Online Office.

Point2 NLS and Facebook users can send out invitations to their friends to join their new neighborhoods on Facebook, potentially creating rapid viral adoption of Point2 Neighborhoods.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 140,000 brokers and agents subscribing to Point2 NLS, in 86 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:
Roger NoujeimPublic Relations Director
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Mexican Association of Real Estate Professionals (A.M.P.I.) Puerto Peñasco Chapter and Point2 Technologies Announce New Multiple Listing Service System for Peñasco Region

scorbett — Tue, 10 Jul 2007 09:39:00 GMT

A.M.P.I. Implements Point2 NLS (National Listing Service) Online Marketing Platform to Power New MLS System and Website, Organize Member Listings and Deliver New Value Add Services

Puerto Peñasco, Mexico and Saskatoon, SK – July 10, 2007 – Point2 Technologies Inc. (“Point2”) and Asociación Mexicana de Profesionales Inmobiliarios, A.C.(A.M.P.I.), Puerto Peñasco Chapter today announced an advanced multiple listing service (MLS) system serving the Peñasco area and built around the Point2 NLS (National Listing Service) online marketing and lead management platform.

The new A.M.P.I. Peñasco MLS system has been fully implemented and is being rolled out to Association members across the rapidly growing Rocky Point region and surrounding municipalities.

The system leverages Point2’s proprietary Agent Handshake™ technology to automatically aggregate member listings while enabling the Association to better organize, standardize and professionally publish listings both in the members-only part of the system as well as on its public facing website.

Further strengthening A.M.P.I.’s competitive position is a number of advanced value-add technology tools the new MLS system enables it offer. These include world-class free Point2 NLS-based broker, agent and developer websites and blogs with built-in lead incubation systems, and an opt-in automated listing exposure network of high traffic consumer search sites such as Google Base, Point2 Homes, Craigslist and Condo.com.

A new A.M.P.I. website, www.rockypoint-mls.com, also built using the Point2 NLS platform is part of the new MLS system roll out. The site capitalizes on Point2’s proprietary, unique neighborhood database to enable easier property search.

A.M.P.I. selected Point2 NLS for its flexible, open architecture that can seamlessly support the Association’s fast growth and forms the backbone for a future, national MLS in Mexico. Key selection drivers also included the platform’s listing syndication network, the largest in the industry. The network will enable A.M.P.I. members to advertise listings on major consumer search sites in Mexico, as well as in the United States and Canada, the region’s two largest target markets.

"We have been fortunate with our timing, as all of Mexico is watching right now. The state of Sonora and Puerto Peñasco specifically is currently running an agent certification program that will produce the first real estate licenses ever in Mexico. This, coupled with the Point2 NLS system will revolutionize the way we do business here and hopefully throughout Mexico,” said Kent White, President Elect A.M.P.I., Puerto Peñasco section 51. “Change and technology can present great challenges, but also great opportunity. After careful research and time spent working with the Point2 NLS system and the team at Point2, it became evident that this is the best way to move forward. I am now addicted and love this system. Point2 NLS is so advanced in its capabilities, yet so easy to use almost everyone can do it."

"I really do believe that we may have the opportunity to take this system national as Mexico's MLS service providers. We have discussed it with the National A.M.P.I. President Elect Sergio Dueñas, who was very interested in hearing more about it," added White.

- more -

“We are excited to be part of this forward-thinking, visionary milestone A.M.P.I. Puerto Peñasco has achieved today. A.M.P.I.’s implementation sets the tone for the kind of seamless, nationally scaleable value add systems industry organizations must look towards today be it in Mexico, the United States or other parts of the world,” said Brendan King, Chief Operating Officer, Point2 Technologies Inc. “While Point2 NLS is a cooperative online marketing platform that can operate in concert with existing MLS systems, given the lack of legacy MLS systems in Mexico, we’re pleased to see A.M.P.I. able to apply Point2 NLS to drive its entire MLS service.”

“Real Estate professionals in Mexico have an opportunity to avoid regionalization issues such as overlapping MLS advertising systems, lack of listing data control and analytics. Agents and Brokers in Mexico will be able to offer to their consumers an unprecedented level of exposure and distribution of rich data listings to our syndication partner network which includes Google and Yahoo! and is expanding almost weekly,” added King.

Major A.M.P.I. Peñasco member brokerages, Re/MAX Legacy and Realty Executives Mexico were first to transfer listing inventories to the new MLS. The brokerages also replaced their legacy websites with new, Point2 NLS-based broker sites that incorporate advanced lead routing and management capabilities. To optimize branding, listing exposure and agent productivity, both organizations also launched free Point2 NLS websites for each of their agents, all inter-networked to publish listings and updates on all sites simultaneously, using the Point2 Agent Handshake™ system.

“We are proud to be a part of this innovative MLS system that will allow us to better represent the Puerto Peñasco real estate market,” said Grant MacKenzie Jr., Broker/Manager of Re/Max Legacy.”

“We are extremely pleased to be using Point2 NLS. We were especially impressed with the connections to Google, Yahoo! and MSN, along with all the other syndication opportunities,” said Wayne Corcoran, Realty Executives Manager/Broker. “The ability to use our listings on non Point2 websites or blogs gives us added flexibility, and Handshake with Point2 NLS-based sites across our agent network broadens our marketing while eliminating the need for duplicate data entry on our individual agent and broker sites, and the A.M.P.I. MLS system and website. Plus, the technology allows us to manage leads in a timely manner and offers valuable analytical tools to constantly help improve our marketing, usage and performance.”

“We believe the tools we now have at our disposal, along with Point2’s great service will help our agents to better serve their clients,” added Corcoran.

A.M.P.I. Peñasco members can register at www.rockypoint-mls.com to add their listings and to launch optional Point2 NLS websites of their own.

According to A.M.P.I., Rocky Point has seen a housing boom rarely seen before anywhere in the world. Less than a decade ago, no condo projects with more than 100 units existed in the area. In the year 2000, only a single large scale project was erected. This changed in 2001. Now the Sandy Beach area alone has over 1,600 condos sold, and over 30 condo towers are in some stage of development.

Economists in Mexico City project growth explosion for the Puerto Peñasco region. The recently announced Puerto Peñasco airport, and the highly anticipated completion of the coastal highway connecting the area to California are expected to fuel and accelerate this growth for years to come.

About AMPI, Puerto Peñasco
A. M. P. I. is the Mexican Association of Real Estate Professionals, formed in 1956. The largest real estate Association in Mexico now has 54 Sections throughout the country, plus an International Section. A.M.P.I. is affiliated with the National Association of Realtors (U.S.A.), the Canadian Real Estate Association, FIABCI,

- more -

the International Real Estate Federation, and with the newly formed International consortium of Real Estate Associations, ICREA. Mexico, through A.M.P.I. is represented on the five-member Board of Directors of this new global initiative. More information can be obtained at http://www.rockypoint-mls.com/.

About Point2 Technologies Inc.
Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The Company is the largest provider of online marketing and lead management software for real estate professionals, with over 137,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Membership in Point2 NLS continues to grow by over 1000 additional members each week. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

###

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contacts:

A.M.P.I. Puerto Penasco
Kent White
President Elect
Tel. 602 288 8649
kentoblanco@gmail.com

Point2 Technologies Inc.
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 NLS Expands Real Estate Listing Syndication Network

scorbett — Tue, 15 May 2007 08:26:00 GMT

Ten New Destination Sites Increase Point2 NLS Member Listing Exposure Nearly 300 Percent

Saskatoon, SK and Vancouver, BC – May 15, 2007 – Point2 Technologies Inc. (“Point2”) today announced that it has expanded its Point2 NLS listing syndication network, adding ten new consumer-facing advertising destinations for members’ listings.

The most recent sites to start drawing live Point2 NLS listing data feeds include HotPads.com, Vast.com and CityCribs.com. Newcomers also include Propbot.com, House.com, VideoHomes.com and TheHousingPages.com. In early March, Point2 also added simplified, quick manual ad posting support for Craigslist, Backpage.com and eBay to accelerate the task of advertising listings on the high traffic sites.

The new additions increase the size of the Point2 NLS syndication partner network to a total of 22 destinations and increase listing exposure on third-party sites by nearly 300 percent.

“Point2’s listing syndication network and strategy have brought massive online exposure to our members. Adding more high-traffic destinations takes that advantage to a completely new dimension, especially considering that the benefits can be drawn without much effort or any financial investment on the side of the listing agent or broker,” said Brendan King, Chief Operating Officer, Point2 Technologies Inc.

Listing syndication from a Point2 NLS account is free and at the complete control and discretion of the broker and his or her agents. All leads generated are directed back to the listing agent’s built-in Point2 NLS lead management system, with no intermediaries.

“While syndicating listings to popular real estate search sites is highly effective, I cannot emphasize enough the importance of combining it with an automated agent-to-agent website syndication plan,” added King. “Incremental exposure generated by Point2 NLS members who use the Point2 peer-to-peer syndication technology, Agent Handshake™, confirms that results can increase exponentially when a complete syndication strategy is applied.”

Entered once into the Point2 NLS online marketing and lead management platform, listing data can be re-used and re-purposed for key marketing tasks including automatic syndication to Point2 NLS peer websites or to any other website, irrespective of the site vendor or host. Users can also launch a world class Point2 website and Point2 Blog, automatically populated with their listing data, and can syndicate listings to any or all of Point2’s third-party consumer search sites, with just a few clicks. Listing information updates on syndicate sites is also automated, saving the agent, the brokerage and administration staff significant time and effort.

A built-in advanced lead routing, lead management and incubation system can also be activated in conjunction with any of the above features or as a standalone function, to help optimize conversion and productivity.

While a live feed from Point2 automates the syndication process to all integrated feed partner sites in the network, premium syndication ad placement is also offered for the New York Times site, NYTimes.com and for Point2Homes.com. An interface that automates Google Adword campaign bookings provides users with another important time to market and productivity advantage.

In addition to the ten new sites announced today, the Point2 NLS syndication and advertising network includes

Google Base, Yahoo! Classifieds, NYTimes.com, Point2 Homes, Trulia, Oodle, PropSmart, Edgeio,

RealEstateAdvisor.com, US Condo Exchange, LiveDeal.com and LiveDeal.ca.

Membership in Point2 NLS is exclusive to licensed real estate professionals. The platform is the industry’s most highly integrated, end-to-end solution that combines all the critical, advanced technology tools real estate professionals require today to effectively market, manage and sell real estate listings, in a single, easy-to-use package.

Brokers, agents, builders and property managers worldwide can join Point2 NLS for free, at www.Point2NLS.com. Membership continues to grow rapidly at approximately 1,000 additional members each week, and today stands at over 127,000 users.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company is the largest provider of online marketing and lead management software for real estate professionals, with over 127,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:

Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)

Tel: 1-604-675-9393 Ext. 224

rnoujeim@point2.com

Point2 Technologies And InternetCrusade® Implement Single Sign On Web Authentication Initiative

scorbett — Wed, 25 Apr 2007 08:41:00 GMT

Advanced SSO Technology Enables RealTown.com and Point2 NLS Members to Login Just Once and Create a “Personalized Virtual Network”

Saskatoon, SK and San Diego, CA – April 25, 2007 – Point2 Technologies Inc. (“Point2”) and InternetCrusade’s RealTown (“IC”) today introduced Single Sign On, a web authentication initiative that will enable members of Point2 NLS (Point2 National Listing Service) and RealTown.com to access or sign up to either system directly from their respective Online Office, using their existing credentials, identity and pass codes.

SSO has been effectively integrated and is now live on both platforms. Simply stated, SSO allows entry into two or more systems or databases using one password.

“The concept of SSO can be applied across many industries,” said Saul Klein, President of InternetCrusade’s RealTown.com Internet portal. “Think about ATM cash withdrawals. Your identity is established by an ATM card and a password. Once your identity is established, you are provided convenient service irrespective of where you choose to withdraw funds. A person with a Wells Fargo account can withdraw funds from a Bank of America ATM, using their Wells Fargo ATM card and their Wells Fargo password. The concept is enabled through the ‘trust’ and processes the financial institutions have established between each other that guarantee both parties accurately identify the person requesting the withdrawal.”

“There are many situations in the real estate industry where Single Sign On will be of benefit to real estate professionals,” Klein continued. “InternetCrusade's RealTown is excited to partner with Point2 and to be among the first to bring the concept of SSO to real estate. Over the next few years, SSO will be the subject of much discussion and application in the industry, as the benefits and advantages of the technology become more apparent, adopted and implemented by trusted partners across the sector.”

“Effective immediately, Point2 and RealTown customers will have the advantage of experiencing the benefits of SSO, with ease, providing convenience and speed to their daily online tasks. Imagine being able to access all your online options and applications from a single point of entry. RealTown members have now, for example, gained the ability to create free world-class websites as well as access to upload listings for syndication and advertising, through Point2 NLS, using the same online ID,” Klein said. “This will be even more of a benefit for those using wireless technology as they can make changes while in the field through a single interface.”

RealTown.com is the Internet portal that features everything real estate. The community is one of the oldest and most respected in the real estate industry and the leader in community created content with more than 50,000 opt-in subscribers. It is the home to RealTalk and other online communities that have recorded nearly one million posts made over the past decade plus. It is the number one source for real estate related information from experienced real estate professionals.

“We are extremely pleased to partner with InternetCrusade’s RealTown.com portal to bring the benefits of SSO to give both our communities easier, more convenient access to the critical knowledge and technology they rely on for their business,” said Brendan King, chief operating officer, Point2 Technologies. “SSO will undoubtedly become increasingly relevant and important in real estate, and we’re very excited that Point2 NLS members will be among the early adopters to apply and benefit from the technology.

“RealTown provides its members with access to an unparalleled real estate knowledge base and support. Now with Single Sign On to Point2 NLS, brokers and agents on RealTown.com will also have direct, free access to Point2 NLS, a solution that is giving to tens of thousands of real estate professionals the ability to regain complete control of their listing assets - and with that, their future,” concluded King.

The collaboration between Point2 and InternetCrusade will now also bring to Point2 NLS members a free real-time RSS feed containing custom content from RealTown’s numerous communities and RealTown Blogs, with additional features being added each week.

Exclusive to licensed real estate professionals, Point2 NLS is a free cooperative marketing and advertising platform that allows real estate brokers, agents, builders and property managers to repurpose their listing content for all key marketing tasks, including listing syndication, advertising, website and blog. Point2 NLS also incorporates advanced lead incubation technology, which provides users with the most scientific approach available today, for managing and monetizing both web-based and traditional real estate leads. Point2 NLS is the world’s most widely used real estate marketing platform and currently boasts over 123,000 members in 85 countries, with more than 1,000 new members joining each week. More information can be obtained at www.Point2NLS.com.

About InternetCrusade®
InternetCrusade® is a San Diego-based company that was founded in 1995. Specializing in online publishing, InternetCrusade provides tools and systems for real estate professionals including domains, domain hosting, e-mail systems and hosting, online communities, blogs, online voting and surveys. The firm is the exclusive provider of the National Association of REALTORS’ e-PRO® certification course and a member of the NAR REALTOR Benefits Program. InternetCrusade’s principals have more than 100 years of combined real estate industry experience. The RealTown.com portal is the embodiment of a vision created more than a decade ago, a real estate portal with concentration on Content, Context, Collaboration and Community.

About Point2 Technologies Inc.
Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company is the largest provider of online marketing and lead management software for real estate professionals, with over 123,000 brokers and agents subscribing to Point2 NLS, in 85 countries. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated. InternetCrusade® and RealTownTM are trademarks of the Real Estate Electronic Publishing Company.

Media contacts:

InternetCrusade®
Rich Hudson
Director of PR/Marketing
Tel: 619-283-7302 Ext. 602
Rich@InternetCrusade.com

Point2 Technologies Inc.
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies Consolidates Real Estate Brands and Re-Launches Point2NLS.com

scorbett — Mon, 26 Mar 2007 07:09:00 GMT

Saskatoon, SK and Vancouver, BC – March 26, 2007 – Point2 Technologies Inc. (“Point2”) today announced that it has consolidated the branding and delivery of its real estate online marketing solutions, under the Point2 NLS (National Listing Service) flagship brand and website.

The shift was implemented to further enhance Point2 NLS member services and user experience, and is expected to generate immediate, tangible operational efficiencies for Point2, primarily in the areas of product development and marketing.

The re-branding covers Point2 Broker, Point2 Agent, Point2 Builder and Point2 PropMan. Each product will now be categorized as Point2 NLS for brokers, agents, builders and property managers, respectively. Point2’s consumer real estate search marketplace, Point2 Homes (www.Point2Homes.com) will maintain its current, separate identity.

www.Point2NLS.com has been completely re-designed and upgraded to support the initiative. Easier navigation, simplified communication and considerable new content aim to give visitors and customers significantly more comprehensive, convenient access to all the Point2 real estate online marketing solutions and related information, on the same site.

“We’re constantly seeking ways to help Point2 NLS members run their businesses more efficiently and more profitably,” said Brendan King, chief operating officer, Point2 Technologies. “The new Point2 NLS site enhances overall user experience, but also introduces a new degree of business transparency that we believe will engage our members and enable their participation in the growth and success of their Point2 NLS community like never before. We think Point2 NLS has taken Web 2.0 to a whole new level.”

Point2 NLS membership growth, business performance metrics and reporting have been added to the site. Live reports and data cover Point2 NLS membership growth, site traffic, customer support issues and backlog, average number of photos per listing, new listings and other critical information.

Membership in Point2 NLS is exclusive to licensed real estate professionals. Point2 NLS is the only national service that combines i) the ability to cooperatively market listings on a peer to peer basis, and ii) enables efficient listing syndication to third consumer property search sites, with complete control and choice over when, whom with and where the broker and their agent(s) advertise their listings. Point2 NLS does not offer a consumer facing property search facility.

"Point2 moves forward to provide real estate professionals the ability to choose their marketing partners and increase listing exposure through their national site, and syndication of content. Once again, the operative word is choice, and the power of choice remains in the hands of brokers and agetns, which is where it should be," said Saul Klein, CEO of Real Estate Electronic Publishing Company, home of RealTown.

Brokers, agents, builder and property managers worldwide can sign up for free at www.Point2NLS.com.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company is the largest provider of online marketing and lead management software for real estate professionals, with nearly 120,000 subscribing to Point2 NLS, in 85 countries. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 Ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393 Ext. 224
rnoujeim@point2.com

Point2 Technologies Unveils REliberation Site for Real Estate Professionals

scorbett — Thu, 08 Feb 2007 19:19:00 GMT

REliberation.com Dedicated to Advancing the Real Estate Profession – Draws Broker, Agent and Industry Expert Discussions, Debates on Key Industry and Business Issues

Vancouver, BC and Saskatoon, SK – February 8, 2007 – Point2 Technologies Inc. (“Point2”) today announced REliberation™, an online blogging community for progressive Point2 NLS™ (National Listing Service) real estate professionals. The self-governed community is designed to empower members, enabling them to collaborate, share knowledge, promote and drive the future success of the profession, and advance key industry issues through discussion, debate and opinion sharing.

The Beta site made its debut on January 26, 2007, and quickly attracted hundreds of authors and contributors discussing key issues such as the role of the MLS (Multiple Listing Service), lead generation services and disintermediation, technology overload, blogging and, market conditions.

“REliberation is a unique venue and resource centre where forward-thinking professionals can share new vision and ideas, ask tough questions, and more importantly, work together to promote awareness around key issues and opportunities to help influence positive change and action in the industry, and drive a more prosperous future for the profession,” said Brendan King, chief operating officer, Point2 Technologies Inc.

“We’re empowering the fast growing base of National Listing Service members with one more tool they can leverage to take back the future of real estate. Many want to gain back complete control and choice over whom they choose to do business, and where their listings get advertised. REliberation is where discussions focus on building the value of the real estate professional and organized real estate marketing, for the benefit of both consumers and the industry alike,” added King.

Blogs posted on REliberation.com will also be shared on the community blog RealTown.com, to further increase visibility and encourage wider industry participation.

All leads generated on REliberation are driven back to the listing broker or agent, with no intermediaries in between.

To read the latest postings or to blog on the new site, please visit www.REliberation.com.

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company is the largest provider of online marketing and lead management software for real estate professionals, led by its flagship product, Point2 Agent, with over 110,000 subscribers in 85 countries. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2® Reliberation™ and Point2 NLS™ are trademarks of Point2 Technologies Inc. Other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact

Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393

rnoujeim@point2.com

First National Listing Service for Real Estate Launched

scorbett — Thu, 04 Jan 2007 19:18:00 GMT

Point2 NLS Gives Real Estate Professionals Complete Control of Listings and Breaks Down Artificial Geographic Boundaries for National Listing Exposure

Saskatoon, SK and Vancouver, BC – January 04, 2007 – Point2 Technologies Inc. (“Point2”) today launched Point2 NLS (www.Point2NLS.com), the first national listing service for licensed real estate professionals. The new service is launching with nearly 105,000 members in its roster.

Unlike a traditional Multiple Listing Service (MLS), which is primarily an offer of compensation and where rules are enforced with fines, Point2 NLS is advertising and marketing focused, does not apply membership fees, and is self policed by its user community.

Point2 NLS is designed to give real estate professionals complete control of their marketing relationships and of their most valuable marketing assets – their listings.

The new platform allows members to selectively advertise listings on peer websites and on third party consumer search sites. Members always retain control over who displays their listings and where.

Proprietary Point2 NLS data control capabilities are designed to help real estate professionals take back their future, which has been in question given the proliferation of technologies and business models that have allowed virtually anyone to leverage property listings featured on the Internet, for their own benefit.

“Point2 NLS brings to bear the true value and power of organized real estate. It has enhanced the best features of a traditional regional MLS, those being advertising and organized cooperation amongst professionals, and mixed them with web 2.0,” said Brendan King, chief operating officer, Point2 Technologies.” “Complete control of listing assets, choice in marketing partners, wide syndication exposure, rich deep data, virtual tours for every listing, consumer empowerment and participation, no regional boundaries and, a drive to provide detailed analytics and return on investment (ROI) data on advertising investments across the network are really what Point2 NLS is all about.”

Point2 NLS also breaks down artificial geographic barriers and standardizes listing content data structures to maximize listing exposure, facilitating a richer, more comprehensive real estate search experience, increasing value and benefit to end consumers.

Said Saul Klein, InternetCrusade President and CEO: “I applaud and support Point2’s efforts to give control of the advertising and marketing of listing information back to the real estate professional. It is the right move at the right time.”

Based on Point2’s proprietary, patent-pending technology, Agent Handshake™ powers the peer to peer advertising capability of the new service.

Point2 NLS members can add and store unlimited listings, each including up to 36 photos and extensive property details. The system also empowers consumers by allowing them to directly participate in the marketing of their property. At the discretion of the real estate agent or broker, home sellers can add content to their property listing, through a Seller Login option.

Once entered into Point2 NLS, members can easily and efficiently advertise listings on a limitless number of peer websites, and on any or all of Point2’s listing syndication partner sites, for free, including Google Base, Yahoo! Classifieds, Trulia, Point2 Homes, Oodle, Propsmart, Livedeal, Edgeio and others.

Additionally, members can leverage listing content to book spotlight advertising on applicable sites including NYTimes.com, all through the same, simple check box process and interface.

Users can also integrate their Point2 NLS listings into their existing website or blog, irrespective of who their service provider is.

Other key Point2 NLS capabilities include an advanced lead management and incubation component, and performance analytics that capture traffic data generated from each of the advertising channels.

Membership in Point2 NLS is open to all licensed real estate professionals irrespective of geographic location or affiliation. The system is easy to use and can be accessed from any computer with an Internet connection. Comprehensive training is offered to the members, online, also free of charge.

The Point2 NLS website is now live. Licensed real estate brokers and agents in the United States, Canada and around the world can sign up at www.Point2NLS.com.

About Point2 Technologies Inc.
Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company is the largest provider of online marketing and lead management software for real estate professionals, led by its flagship product, Point2 Agent, with nearly 105,000 subscribers in 85 countries. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact

Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
Mobile:1-415-248-6335
rnoujeim@point2.com

Point2 Technologies Achieves 100,000 Real Estate Software Subscribers Milestone

scorbett — Mon, 20 Nov 2006 19:17:00 GMT

Saskatoon, SK and Vancouver, BC – November 20, 2006 – Point2 Technologies Inc. (“Point2”) today announced that subscriptions to its real estate online marketing and lead management software, led by the industry’s most widely used platform, Point2 Agent, crossed the 100,000 mark.

Pivotal to the Point2 platform’s popularity are core Internet exposure and lead generation capabilities that include Point2 Agent Handshake™, Point2’s cooperative advertising technology, and Point2’s Listing Exposure Engine™ that automatically optimizes Point2 member websites for search engines and syndicates their listings to major third party consumer search sites.

“Point2 members thrive on cooperation and revolutionary thinking where focus is on the consumer, information is accessible, and the Internet is the playground,” said Brendan King, chief operating officer, Point2 Technologies. “The Point2 real estate platform is designed specifically to connect members with Internet consumers ahead of their competitors, and to give them easy-to-use, yet highly advanced lead incubation technology tools to help maximize conversion and sales.”

Subscriptions to the various Point2 real estate platforms, Point2 Agent, Point2 Broker, Point2 Builder and Point2 PropMan has also accelerated the growth of www.Point2Homes.com. The content-rich real estate search portal, owned and operated by Point2 Technologies Inc. aggregates listings entered and published on Point2 member websites, making it increasingly popular among consumers.

“Point2 members are at a significant advantage also because their platform allows them to automatically re-size and upload up to 36 photos per listing, add extensive property details, virtual tours, neighborhood statistics and mapping, all key to capturing and retaining consumer interest online. They even have the option to give to home sellers access to add content on their site, such as more photos and thoughts on their property,” added King. “Rich content is a highly effective way to attract leads and keep them coming back throughout the incubation phase, until they mature into an imminent sales opportunity.”

Recent analytics generated by a Point2 listing syndication partner site directly links rich content to dramatic increase in consumer inquiries. Point2Homes.com listings syndicated to the third party consumer real estate search site generated over 250 percent more inquiries than listings submitted by other sources.

Since Point2 Agent was launched in January of 2003, membership has continually increased at an average annual compound rate of 53 percent. Between 100 and 200 real estate professionals continue to join the Point2 community each day.

Point2 real estate platform members now span 84 countries, with the United States being the largest market at 78 percent, followed by Canada at 14 percent. Australia, India and the Philippines rank third, fourth and fifth, respectively.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact

Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-306-955-1855 Ext. 224
Cell:1-415-248-6335
rnoujeim@point2.com

Point2 Technologies and RealEstate.com Announce Commercial Technology and Marketing Agreement

scorbett — Thu, 09 Nov 2006 19:15:00 GMT

Technology Integration Gives RealEstate.com Agent Network Members Access to Point2 Agent Professional Software

Saskatoon, SK and Charlotte, N.C., November 9, 2006 – Point2 Technologies Inc. and RealEstate.com today announced a commercial technology and marketing agreement that allows the RealEstate.com Agent Network to integrate and market Point2’s real estate lead management and online marketing platform, Point2 Agent Professional, across North America as part of its RealEstate.com Agent Network Connect2Close solution bundle.

The integrated solution is now commercially available and allows RealEstate.com Agent Network members to seamlessly access all Point2 Agent Professional functionality directly from their RealEstate.com interface, at no additional cost.

RealEstate.com selected the Point2 Agent Professional platform primarily for its superior lead incubation and conversion capability.

Point2 Agent’s popular website functionality, online Listing Exposure Engine™ and listing advertising syndication network will also help to maximize online exposure and drive incremental leads to RealEstate.com users as part of its new value bundle.

“Integrating Point2 Agent Professional into the RealEstate.com Agent Network technology platform allows us to offer an unmatched, end-to-end lead generation, incubation and conversion capability,” said Andrew Taylor, vice president and general manager, RealEstate.com Agent Network. “In addition, the online marketing solution further extends our lead in the marketplace and gives to our customers an edge that is extremely hard for competitors to rival.”

“We’re excited to partner with an industry leader like RealEstate.com to bring a critical advantage to their growing customer base,” said Brendan King, chief operating officer, Point2 Technologies. “Succeeding in real estate today is about effectively leveraging the Internet to capture leads early on in the research cycle, having a system to manage and advance hundreds or thousands of those leads at the same time, and finally, being one step ahead of the competition when the leads mature and require a human response. Point2 Agent is built to give real estate agents this edge.”

The exclusive deal guarantees to Point2 a minimum number of new subscriptions to the paid, Professional version of Point2 Agent, each month. Further financial details have not been disclosed.

Point2 is the industry’s most widely used real estate lead generation, incubation and online marketing platform with nearly 100,000 subscribers in 82 countries.

About RealEstate.com
RealEstate.com offers strategic lead generation programs to real estate brokers and agents. By leveraging its brand strength, consumer marketing expertise and unmatched technological capabilities, RealEstate.com provides both its Broker Network and Agent Network with incremental, targeted, quality leads that are specifically customized to fit their business needs, while at the same time, offering competitive marketing and acquisition costs. RealEstate.com is owned and operated by LendingTree, LLC.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For more information please contact:

Point2 Technologies Inc.
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-306-955-1855 Ext. 224
Cell:1-415-248-6335
rnoujeim@point2.com

RealEstate.com
Mindy DuQuette
Senior Manager, Public Relations
1-704-944-8541
mindy.duquette@realestate.com

Press Release coverage:
The Creative Investor
KOLD 13 Tucson
KFVS 12 Heartland News
KVOA Tucson
KLTV East Texas News Leader
KATC 3 Acadiana's News
WRIC 8 Richmond/Petersburg

Point2 Technologies Launches Rental Real Estate Marketing And Lead Management Software Platform

scorbett — Wed, 08 Nov 2006 19:14:00 GMT

Point2 PropMan Designed to Increase Property Manager Productivity and Facilitate Rental Listing Marketing for Point2 Broker and Point2 Agent Users

Saskatoon, SK and Vancouver, BC – November 08, 2006 – Point2 Technologies Inc. (“Point2”) today launched Point2 PropMan, a rental real estate online marketing and lead management software platform targeted at property management organizations worldwide. The new platform is designed to help property managers enhance the quality of listing presentations online, maximize Internet exposure and leads, automate lead management and incubation, and increase conversion to sales.

“The rental market presents a natural, significant growth opportunity for Point2,” said Brendan King, Chief Operating Officer, Point2 Technologies. “We’re building on the same technology and expertise that have made the Point2 Agent platform the solution of choice among real estate professionals, to offer to property managers and their local agents meaningful productivity and time to market advantages, and help them to maximize exposure and differentiate their listings online.”

Point2 PropMan allows property managers to publish up to 36 photos per listing, add extensive details, descriptions, area maps and neighborhood information on a high-end, search engine optimized easy to use Point2 website.

The system also offers advanced lead capture and incubation capabilities, allowing users to more effectively manage multiple consumer inquiries and leads, and to be more responsive to hot leads when away from their office, through Point2’s proprietary, built-in wireless text messaging alert system, Point2 RealAlerts™.

Point2’s proprietary Handshake™ technology also allows Point2 PropMan users to automatically advertise listings on a wider scale. By cooperating with local real estate brokers and agents who use the Point2 Broker and Point2 Agent platforms, property managers can instantly publish listings on their Point2 websites as well, seconds after listing the property on their own site.

“Another key purpose behind Point2 PropMan is to make it easier for our existing Point2 Broker and Point2 Agent members to participate in the rental segment. With a single push of a button, they can now capture rental listing content onto their Point2 site, directly from property managers they cooperate with, saving both parties valuable time and effort while helping to get listings on the market more quickly,” added King.

Census and industry statistics indicate there are approximately 36 million rental properties in the United States. One third of U.S. residents today live in a rental residence, and over 65 percent of consumers today rely on the Internet to research rental homes and apartments.

To accommodate rental listings, the Point2 Broker and Point2 Agent platforms have now been configured to allow for a ‘Rental’ section. Users can easily add the section to their website, through their Point2 Online Office interface.

Key Point2 PropMan Features Include:

▪	Point2 PropMan website – enable uses to easily build and manage a top of the line site with up to 36 auto-formatted photos per listing, maps and Google Earth, neighborhood information, video tours and extensive property details;
▪	PropMan Handshake™ – an automated listing advertising system between Point2 platform users;
▪	Lead incubation – allows users to maintain communication with leads based on their profile and requirements. As the lead matures, the system alerts the Point2 user via e-mail and text message to their cell phone; and,
▪	Point2 Photo Upload Facility – a patented time saving technology that re-formats, re-sizes and uploads photos. Point2 PropMan allows up to 24 photos for each listing on the standard version of the software, and 36 photos on the Professional and Premium versions.

Pricing and Availability

Point2 PropMan is offered in three different package options. The feature rich Standard package is available to subscribers at no charge. Point2 PropMan Professional offers enhanced listing capacity and lead incubation tools, and is available for USD$39.95 per month. Point2 PropMan Premium is ideal for larger rental property management organizations, and is offered at USD$119.95 per month.

All versions of the software are now available at www.Point2PropMan.com.

Point2 will showcase the new platform at the National Association of Realtors® (NAR) Trade Show and Expo in New Orleans, from November 10 to 13, 2006, booth # 1873.

About Point2 Realty Solutions

Point2 is most widely used real estate online marketing and lead management platform, with nearly 100,000 subscribers in 82 countries. Point2’s real estate solution portfolio includes Point2 Broker, Point2 Agent, Point2 Builder and now, Point2 PropMan. Point2 also owns and operates www.Point2Homes.com, a consumer real estate search site rapidly growing in popularity due its unique, rich listing content. Listings featured on Point2Homes.com are syndicated to popular third party consumer search sites including Google Base, Yahoo! Classifieds, Trulia, Oodle, LiveDeal, Propsmart and Edgeio.

About Point2 Technologies Inc.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-306-955-1855 Ext. 224
Cell:1-415-248-6335
rnoujeim@point2.com

Point2 Technologies Launches Breakthrough Global Real Estate Agent Directory

scorbett — Mon, 23 Oct 2006 19:13:00 GMT

Saskatoon, SK and Vancouver, BC – October 23, 2006 – Point2 Technologies Inc. (“Point2”) today introduced Point2 Agent Directory, the real estate industry’s first agent index sorted by neighborhoods and associated with listings.

Integrated into Point2’s consumer real estate search portal, Point2Homes.com, the global directory is part of a major push by Point2 to maximize online exposure for its real estate software platform subscribers and improve the online search experience for consumers.

The undertaking taps extensive Point2 proprietary data, neighborhood directory and international user base to enable consumers in 82 countries to locate and review agents in their area.

“The Point2 Agent Directory is truly one of a kind. Consumers are now able to search for agents by cities and neighborhoods they are interested in. This type of national search doesn’t exist anywhere else today,” says Brendan King, chief operating officer, Point2 Technologies. “Further, Point2’s proprietary algorithm only displays Agents and Brokers that list or sell homes, and therefore bring true expertise in those neighborhoods. In short, this is the most useful directory of real estate professionals ever compiled.”

An agent’s reputation and their knowledge of the local area are the top two most important factors that sellers consider in choosing an agent, according to the National Association of Realtors®’ 2005 Profile of Home Buyers and Sellers report.

“We believe that the Point2 Agent Directory is the only index truly useful to consumers, because agents in the respective neighborhoods have actually listed, sold listings or are local experts,” added King. “While home buyers consider responsiveness the most important factor in selecting an agent, the Point2 local neighborhood expert directory also gives home sellers an edge they can tap right on Point2Homes.com.”

Recent upgrades to Point2Homes.com also include easier, faster property search. Visitors to the site can now view the number of listings their property search criteria will return, before they submit the terms to the search engine, saving them time and unnecessary frustration.

Traffic on Point2Homes.com increased ten fold in September 2006, compared to a year ago. The site today averages between 600,000 and 800,000 unique visitors each month.

The number of real estate properties featured on Point2Homes.com also continues to increase at a rapid pace. Between 500 and 800 new listings are added to the site each day, reflecting 100 to 200 new daily subscribers to the Point2 real estate lead management and online marketing platform.

Listings featured on Point2Homes.com are aggregated from all Point2 platforms including Point2 Broker, Point2 Agent and Point2 Builder, and are not drawn from the MLS® or scraped from third party sites. In North America, the listings are syndicated to popular third party real estate consumer search sites, including Google Base, Yahoo! Classifieds, Trulia, Oodle, LiveDeal, Propsmart and Edgeio, among others.

About Point2 Technologies Inc.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Point2 Technologies Opens Real Estate Academy

scorbett — Tue, 19 Sep 2006 19:13:00 GMT

Exclusive Forum, Industry Experts and Leading Coaches Deliver Advanced Real Estate Business, Marketing and Software Training Online

Saskatoon, SK and Vancouver, BC – September 19, 2006 – Point2 Technologies Inc. (“Point2”) today announced the launch of Point2 Academy, an online professional training forum exclusive to Point2 real estate software platform subscribers worldwide.

The Academy collaborates with prominent coaches and industry experts to deliver advanced business and marketing seminars as well as full day software training courses online, designed to help Point2 members enhance their business and technical skills at their convenience, from the comfort of their office or home.

The live, interactive seminars allow Point2 members to engage with prominent industry coaches and trainers, stay up to date on leading practices and generate actionable Internet marketing and business strategies they can immediately apply to their business.

“With over 90,000 brokers and agents today relying on the Point2 platform to market their listings online, our focus on our member success has never been stronger, said Brendan King, chief operating officer for Point2 Technologies’ Realty Solutions. “We’re excited to work closely with many of the industry’s most prominent coaches and domain experts to extend their knowledge and experience on to Point2 members everywhere.”

Cynthia Morris, Realtor® with ERA Priority One Real Estate Services in El Paso, Texas recently attended an online marketing seminar presented by the Point2 Academy and led by industry speaker, coach and expert Point2 platform user Robert Tucker: “I so enjoyed the session with Rob Tucker. I have been working, working and working almost to the point of exhaustion, but I got a vitamin shot in the soul and in my enthusiasm this morning. And to think this was free just because I am a Point2 member. No doubt about it, there is value beyond measure being a Point2 member.”

Recent seminars also featured Mr. Bob Corcoran, founder and president of leading real estate success coaching firm, Corcoran Consulting and Coaching.

Scheduled seminars include dynamic coach and speaker, and long time Point2 platform user, Russer Communications’ Mr. Michael Russer (Mr. Internet), Mr. Michael Krisa, also known as “That Interview Guy,” Business Development Manager at Broker Agent News, and Mr. Allen Wright (The Business Planner), creator of, and vice president for the CreateAPlan division at RealtyU® Group of Companies, and a iSucceed real estate mentor.

Point2 software platform training courses are also offered, through the Academy’s Mentoring Center. Full day courses run five days a week, Monday to Friday and are led by senior Point2 trainers. Intensive live online training on all key components of the Point2 system are designed to help users accelerate their learning and capitalize on the system’s benefits more easily and more quickly.

All Point2 software training courses are free for members. Select business and marketing coaching seminars are restricted to Professional and Premium level subscribers.

For registration, session details and schedules, please visit http://p2a.point2.com/academy/academy.asp.

Media and analyst passes can be requested via e-mail at Academy_PR@point2.com.

About Point2 Technologies Inc.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
Mobile: 1-415-248-6335
rnoujeim@point2.com

Point2 Technologies Presents Advanced Real Estate Lead Generation and Conversion Strategy Master Class

scorbett — Thu, 27 Jul 2006 19:12:00 GMT

SAN FRANCISCO, CA – July 27, 2006 – Point2 Technologies Inc. will host an advanced workshop on real estate lead generation and conversion, at the INMAN Connect conference underway this week in San Francisco, California.

The two-hour session will open with a panel discussion moderated by Prudential Douglas Elliman chief marketing officer, Karen van de Vrande. Brendan King, Point2 chief operating officer will join a group of industry experts on the panel to discuss changing consumer online behaviour and expectations, and new thinking and tools real estate professionals must adopt to best leverage these dynamics.

Following, Point2 executives will lead an interactive hour that will incorporate live online demonstrations of advanced technology systems and online marketing techniques real estate professionals across North America must now deploy to win in their markets.

Who:	Brendan King, Chief Operating Officer, Point2 Technologies Inc. Jeff Tomlin, Manager, Product Research, Point2 Technologies Inc.
What:	Lead Conversion Master Class
When:	Thursday, July 27, 2006 3:00 PM to 5:00 PM (Pacific Time)
Where:	INMAN Real Estate Connect – Conference & Trade Show. Twin Peaks South, Level 2 The Palace Hotel, 2 New Montgomery Street San Francisco, CA 94105-3402 United States

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
Mobile: 1-415-248-6335
rnoujeim@point2.com

Point2 Technologies Chief Operating Officer Discusses New Internet Real Estate Lead Generation And Conversion Strategies In Today's Market

scorbett — Wed, 26 Jul 2006 19:12:00 GMT

SAN FRANCISCO, CA – July 26, 2006 – Point2 Technologies Inc. chief operating officer Brendan King will join a panel of experts to discuss strategies and tools leading brokers and agents are now using to compete more aggressively. Mr. King will share his thoughts on consumer behaviour online, as well as on how and why successful Realtors® are reaching out to prospects earlier on in the buying cycle.

Who:	Brendan King, Chief Operating Officer, Point2 Technologies Inc.
What:	Tools For Finding and Converting Internet Leads
When:	Wednesday July 26, 2006 10:30 AM to 11:30 AM (Pacific Time)
Where:	INMAN Real Estate Connect – Conference & Trade Show. Gold Ballroom, Level 1. The Palace Hotel, 2 New Montgomery Street San Francisco, CA 94105-3402 United States

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
Mobile: 1-415-248-6335
rnoujeim@point2.com

Point2 Technologies Launches Point2 Broker 6.5 - Industry's Most Highly Integrated Real Estate Broker Lead Management And Online Marketing Platform

scorbett — Thu, 29 Jun 2006 19:11:00 GMT

Saskatoon, SK and Vancouver, BC – June 29, 2006 – Point2 Technologies Inc. (“Point2”) today announced the launch of Point2 Broker 6.5, the industry’s most highly integrated, most cost competitive real estate brokerage lead management, agent website network and online listing syndication solution.

The new platform enables small, medium and large brokerages alike to set up state of the art lead management and online exposure capabilities easily, cost effectively and at their own pace.

Unique system features include an advanced lead management and routing utility that allows brokers to assign and route sales leads to their agents along with a complete lead profile, via e-mail. Leads can also be routed via Point2’s RealAlerts™ text messaging technology, right to agent cell phones for faster response times when on the road.

The system also allows brokers to monitor progress on assigned leads, significantly improving internal communication, decision making and productivity.

“High end broker solutions have typically been expensive and difficult to implement. Point2 Broker changes industry expectations completely, and sets new benchmarks for functionality, ease of implementation and cost,” said Brendan King, chief operating officer for Point2 Technologies’ Realty Solutions. “We’ve developed and integrated the most advanced broker online marketing, lead management and conversion tools into Point2 Broker 6.5 to allow our customers, no matter what size their operation is, to optimize sales productivity, revenue and profits easily and cost effectively.”

Now featuring Agent Roster functionality, Point2 Broker is the only platform that enables brokerages to issue consistently branded, seamlessly interconnected agent websites to all their Realtors®, right from their main Point2 Broker central site, with a single push of a button – and completely free of charge. The advantage also gives brokers significant leverage in their agent recruiting efforts.

Using Point2’s Agent Handshake™ technology, brokers can also push listing content to all their Point2 Agent websites, eliminating the need for data re-entry, and maintaining listing presentation consistency online. The technology helps to maximize listing exposure on the Internet, featuring them on multiple Point2 Agent websites simultaneously.

Combined with Point2’s unparalleled listing syndication partner network, brokers can also use their Point2 Broker platform to automatically syndicate listings to all major real estate search sites across North America, at no cost to them or to their agents.

Point2 listing syndication partner sites include Google Base, Yahoo! Classifieds, Trulia, Oodle, LiveDeal, Propsmart and Edgeio, among others. Leads generated through Point2 partner sites are directed right to the broker or listing agent websites, with no intermediaries in between.

Availability and Pricing

Point2 Broker 6.5 is now available at http://broker.point2.com. The standard solution package is available free of charge. A Professional package is also available and offers unmatched functionality and value at US$ 1,099 per year.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

Point2 Technologies Integrates Advanced Blogging System into Point2 Agent Real Estate Online Marketing Platform

scorbett — Wed, 07 Jun 2006 19:10:00 GMT

Point2 RealBlogs™ Simplifies Blogging and Eliminates the Need for Third Party Blogging Systems and Services

Saskatoon, SK and Vancouver, BC – June 7, 2006 – Point2 Technologies Inc. (“Point2”) today introduced Point2 RealBlogs™, a highly advanced blogging system for real estate brokers, agents and developers.

The new system is designed to allow Point2 Agent members worldwide to start to reap the benefits of blogging, quickly and easily.

Integrated into the Point2 Agent website and online marketing platform, RealBlogs enables users to capitalize on their existing Point2 Agent websites to instantly create their own blog.

Available to all Point2 Agent subscribers at no cost, RealBlogs draws on graphics and content from a Realtor’s website, to automatically launch a world class blog while maintaining branding and message consistency between the two online venues.

Features unique to the Point2 RealBlogs system also include automatic generation of content, which gives Realtors® the flexibility to effortlessly manage and maintain their blog. Relevant content on their Point2 Agent website can be tagged to simultaneously appear on their blog, and can include neighborhood related updates, local market overviews, commentaries or new listing updates and open house notices.

“Point2 RealBlogs is another major initiative that reflects our unwavering focus on helping our members dominate their markets efficiently and cost effectively,” said Brendan King, Chief Operating Officer of Point2 Technologies Realty Solutions. “We’re investing significant resources to allow Point2 Agent members to benefit from all the exposure and advantages effective blogging can yield, without having to learn complex new systems, tax their busy schedules, deal with multiple vendors or strain their budgets.”

Used to engage target audiences on timely insight, information and opinion on relevant issues, such as market conditions, Realtors® can leverage blogs to expand and strengthen their online presence, build new relationships and generate new business. Incorporating hyperlinks and well placed keywords into their blog can also improve search engine placement, helping to attract incremental traffic back to the Realtor’s website.

Realtors® featured as Neighborhood Experts on Point2’s consumer real estate website, www.Point2Homes.com, can now also leverage the interactive nature of personal blogs to engage their local communities, to further enhance their visibility and position in their marketplace.

Point2 RealBlogs will be available to all Point2 Agent members, before the end of September 2006.

About Point2 Agent
With a rapidly growing membership of over 82,000 brokers, agents and developers, Point2 Agent is the industry’s most widely used online marketing software platform for real estate professionals. More information can be obtained at www.Point2Agent.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

Point2 Technologies Unveils Breakthrough Wireless Prospect Alert System For Real Estate Professionals

scorbett — Wed, 31 May 2006 19:10:00 GMT

Real Alerts™ Improves Realtor® Responsiveness to Online Leads, Enhances Consumer Experience and Maximizes Web Traffic Conversion to Sales

Saskatoon, SK and Vancouver, BC – May 31, 2006 – Point2 Technologies Inc. (“Point2”) today announced the launch of Real Alerts™, an intelligent prospect incubation and wireless alert system that enables real estate professionals to convert more website traffic into sales, even when on the road. Integrated into the Point2 Agent website and online marketing platform, Real Alerts also eliminates the need for costly third party lead incubation services and systems.

By incubating and delivering highly qualified leads from a Realtor’s Point2 Agent website directly to their cell phone, the new system dramatically improves the user’s ability to respond promptly to customer opportunities, giving them a significant edge in their market.

"Having virtually instant access to web site leads, no matter where I am or what I'm doing is an incredibly powerful tool," said Jay Thompson of Century 21 Aware Realty in Mesa, Arizona. "I've had several prospects comment on the speed of my response to their web site inquiry. I can demonstrate this technology to clients considering listing with us and they quickly realize the positive impact this could have on the sale of their property. It's a great way to separate ourselves from all the other Realtors® out there."

“A prospect recently said to me ‘Wow, I just sent that email three minutes ago. Do you just sit by a PC waiting on email? Not only were you the first to respond to my email, you were the only response we got.’ When I told him I was actually on a bike ride, he was pretty impressed,” added Thompson.

Deploying unique, proprietary technology, Real Alerts also enhances lead certainty, by allowing Realtors® for the first time ever to set and control their own ‘Hot Lead’ criteria, directly on their Point2 Agent website.

Leads that match the Realtor’s parameters instantly trigger the system to flag the opportunity on their website and to dispatch a text message alert to their cell phone.

Point2 Agent Professional package subscribers also receive the prospect’s contact information, including first and last name, telephone number and e-mail address, along with the reason why the sales lead is ‘Hot’. The alert can also include a text message from the prospect. While hot leads are directly sent to the Realtor’s mobile phone, passive leads are incubated by an advanced drip email system, automatically maintaining the relationship with prospects, over time, until they are ready to engage the Realtor® in person.

The new system is now available to all Point2 Agent subscribers in North America, as part of their membership package benefits.

“We’ve just unlocked a significant, untapped revenue opportunity every agent and broker across North America can take advantage of,” said Brendan King, chief operating officer at Point2 Technologies. “While the computer is a great tool at the office, agents spend a lot of their time out with clients. We’re now delivering critical sales information right into our customers’ hands, giving them the ability to better serve consumers and to turn what would be lost opportunity, into revenue.”

“By enabling tens of thousands of Point2 Agent users to be more efficient and more responsive,
we’re also setting new customer service expectations and industry benchmarks, improving the overall real estate transaction and helping to further enhance the value and value perception of a good Realtor®,” added King.

National Association of Realtors (NAR) research conducted in 2005 indicates that 73 percent of U.S. consumers typically do business with the first Realtor® they connect with. Independent consumer research also suggests the majority of online leads today grow cold. While consumers generally expect agents to respond to their inquiries within four hours, the majority are not answered within this time limit. 45 percent of all online consumer inquiries are in fact never dealt with.

“Consumers today, including a growing group of tech savvy home buyers and sellers in their 20s and 30s have very high expectations. They anticipate a response to their online or voice mail inquiries within minutes, not hours,” said Jeff Tomlin, manager of market research at Point2 Technologies. “Considering that consumers also rate responsiveness as the most important factor in choosing an agent, we’re effectively positioning our customers to gain, at the expense of their competitors.”

Real Alerts represents a major upgrade to the lead management and incubation system the company introduced into Point2 Agent in early 2004.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

EXIT Realty Northwest Web Traffic Doubles and Sales Soar With Point2 Technologies Real Estate Software Platform

scorbett — Tue, 16 May 2006 19:09:00 GMT

Saskatoon, SK and Vancouver, BC – May 16, 2006 – Point2 Technologies Inc. today announced that EXIT Realty Northwest, a rapidly growing residential real estate brokerage based in Bentonville, Arkansas doubled its web traffic and generated USD$28 million in sales in its first year in business, using the Point2 Agent software platform to drive its online branding, marketing and sales lead capture and management efforts.

The EXIT franchise switched to Point2 Agent in the spring of 2005, just over three months after it launched its operations.

“The EXIT brand is ‘built for big,’ and we needed to get big as soon as possible,” said Mike Robinson, Broker/Owner of EXIT Realty Northwest. “Since we switched to Point2 Agent, our traffic has doubled.”

“All our Realtors® sign up for a Point2 Agent website as soon as they join us,” added Robinson. “We activate the Handshake™ functionality between all the agent websites so they’re all interconnected and our listings appear on each and every site simultaneously. While we go on to promote our main site, each of our agents also aggressively promotes their personal website. Each of these sites then becomes a portal that drives more business to our main office site,” explained Robinson.”

“Brokerages are increasingly embracing the Point2 Agent solution to drive online listing exposure, improve agent productivity and increase sales. But also importantly, to gain a new level of control over their listing data on the Internet. This is a major issue in the industry and Point2 Agent is a straightforward solution,” said Brendan King, chief operating officer at Point2 Technologies.

“For once, we truly own our data. Where, how and when any or all of our listings appear on third party sites is completely up to us. It’s a very efficient, very effective system,” said Robinson.

EXIT Realty Northwest also used Point2 Agent’s unique listing syndication capability to maximize online exposure for its listings.

“Our listings automatically appear on www.Point2Homes.com and on the main search engines like Google, Yahoo! and MSN,” explained Robinson. “We also activate all the listing syndication options, which allows us to upload our listings, fully branded with our name and logo, to real estate search sites such as Google Base, Yahoo! Classifieds, Trulia, Oodle and others.”

“It’s a very effective way to reach home buyers and sellers and to maintain our listings without having to deal with each of the sites individually, and without having to re-enter data into a separate service provider’s system. It turns a major online marketing effort into a single push of a button,” added Robinson.

EXIT Realty Northwest also built a competitive recruiting strategy around Point2 Agent, helping to grow its team to 32 agents during the same period, ending December 31, 2005, and to 43 Realtors® today covering Bentonville, Northwest Arkansas and South West Missouri.

“We liked the ease of use of the template site concept, and the ability to offer to our agents the value of a top of the line free website of their own if they joined us,” concluded Robinson.

Over 80,000 brokers and agents currently subscribe to Point2 Agent. For more information or to subscribe, please visit www.Point2Agent.com.

Point2® and Point2 Agent are trademarks or registered trademarks of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

Point2 Technologies Chief Operating Officer Speaks At The 2006 Real Trends Gathering of Eagles Real Estate Conference

scorbett — Thu, 04 May 2006 19:08:00 GMT

SASKATOON, SK – May 04, 2006 – Internet technologies and new consumer expectations are driving massive change in the real estate industry today. Joining a panel of industry experts, Brendan King, chief operating officer at Point2 Technologies Inc. will address leaders and senior executives from the largest and fastest growing residential real estate and national franchise firms in the United States on changing consumer behaviour and expectations, as well as the opportunities these new trends represent for the industry.

Who:	Brendan King, Chief Operating Officer, Point2 Technologies, Real Estate Solutions
What:	New consumer trends and expectations. What they are and how real estate firms and franchises can align their operations to benefit while delivering a more positive consumer experience.
When:	Friday, May 05, 2006, 8:30 a.m. MDT (Mountain Daylight Time).
Where:	2006 Real Trends Gathering of Eagles Conference The Westin Tabor Center 1672 Lawrence Street Denver, Colorado 80202 New Online Opportunities – Breakout Session #2

For more information on how Point2 Technologies is transforming real estate, please visit www.Point2Agent.com.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Point2 Technologies Syndicates Real Estate Listing Data To Google Base/LiveDeal/PropSmart And Trulia

scorbett — Tue, 07 Mar 2006 19:08:00 GMT

Saskatoon, SK – March 07, 2006 – Point2 Technologies Inc. (“Point2”) today announced that
real-time data feeds from the company’s online real estate marketplace, Point2Homes.com, to property search websites Google Base and Trulia are now active.

Additional feeds to LiveDeal and PropSmart are expected to go live later this month.

The feeds are part of a broad data syndication initiative Point2 introduced last February and that aims to capitalize on consumer traffic on innovative online real estate listing venues, to further increase traffic and sales lead flow to Point2 Agent member websites.

“The simple fact is that consumers are now starting their home search online, and they are starting on web properties like Google Base and new innovators like Trulia,” said Brendan King, chief operating officer at Point2 Technologies. “These consumers are looking for listings, and this presents a great new branding and traffic opportunity for Realtors® who are able to take advantage by displaying their listings on these sites.”

“Home buyers and sellers are turning to sites that offer consumer oriented tools such as mapping, neighborhood information and innovative search,” said Jeff Tomlin, manager of market research at Point2 Technologies. “Organizations such as NAR (National Association of Realtors®) and CAR (California Association of Realtors®) have produced some very clear research describing exactly what online consumers are looking for. Search engines have done their own research and they are really addressing consumer interests. We’re making sure our members and their listings are represented in these places.”

Point2Homes.com aggregates unique, information-rich home listings drawn from brokerage and agent websites built using the Point2 Agent software platform. Point2 Agent is available for free at www.Point2Agent.com.

About Point2 Technologies Inc.

Founded in 1996, Point2 Technologies is privately held and employs a staff of 90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. In recognition for its ground-breaking technology and industry leadership, in the year 2000 Point2 Technologies received the No. 1 eBusiness designation in Canada by global management consultants Bain & Company and Canada’s national business daily newspaper, The Globe and Mail. Point2 was also named one of the Top 200 most promising B2B companies in the world, by Forbes Magazine. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Point2 Technologies Contact Information:

Media Relations:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

Point2 Technologies and Oodle Inc. Co-operate To Publish Point2Homes.com Real Estate Listings On Oodle.com

scorbett — Wed, 15 Feb 2006 19:07:00 GMT

Initiative Expands Free Online Advertising and Lead Generation Program for Users of Point2 Agent Real Estate Software Platform

February 15, 2006

Saskatoon, SK and San Mateo, CA – February 15, 2006 – Point2 Technologies Inc. ("Point2") and Oodle, Inc. ("Oodle") today announced that development work on a data feed from Point2Homes.com to Oodle Real Estate has been completed, and that the feed is now live. Consumers on Oodle.com will now be able to view all Point2Homes.com listings and can link directly to the respective Realtor® websites.

The initiative marks the launch of an aggressive plan by Point2 designed to further increase free online advertising and sales lead traffic for real estate brokers and agents subscribing to the Point2 Agent website and online marketing platform.

"Extending our listing data to Oodle Real Estate underscores Point2's strong focus and commitment to provide Point2 Agent members with optimal exposure on the Internet," said Brendan King, chief operating officer of Point2 Technologies' real estate business. "We are investing significant resources to build an online partner network that gives to our customers a more effective, yet free alternative to the familiar and costly online advertising venues non Point2 Agent members must typically rely on to gain visibility on the Internet."

"Home buyers value great content and being able to quickly search all the homes for sale in their market," said Ha Nguyen, director of content for Oodle. "Point2Homes.com's listings benefit Oodle users and the respective Realtors ® that receive free leads. This relationship is a win win for all parties involved."

"We are leveraging RSS (Really Simple Syndication) technology to provide wide and reliable distribution of content online, to help our customers better capitalize on their listing assets," said Jeff Tomlin, manager of market research at Point2 Technologies. "Statistics indicate that nearly 80% of home buyers in the United States research listings online and, there are an increasing number of new online real estate consumer marketplaces. Our plan is to ensure that Point2 Agent member listings are highly visible and easily found in as many places online as possible."

Over 73,000 real estate brokers and agents today subscribe to Point2 Agent. Membership continues to grow by approximately 2,000 to 3,000 subscribers each month. Brokers and agents can join the Point2 Agent community and easily build a world class website and online presence in minutes, for free, by visiting www.Point2Agent.com.

About Oodle, Inc.

Oodle, Inc. is a search engine for local classified listings. Oodle Real Estate's mission is to make it easier for consumers to buy housing by connecting them with quality brokers and agents. Launched in April of 2005, Oodle ( www.oodle.com) now covers 105 metropolitan areas in the US. For more information, please visit http://www.oodle.com . To be included in the Oodle index, please contact partner@oodle.com.

About Point2 Technologies Inc.

Point2 Technologies is a global leader in online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is a privately held, profitable organization. The company employs a staff of 95 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. In recognition for its ground-breaking technology and industry leadership, in the year 2000 Point2 Technologies received the No. 1 eBusiness designation in Canada by global management consultants Bain & Company and Canada’s national business daily, The Globe and Mail. Point2 was also named one of the Top 200 most promising B2B companies in the world, by Forbes Magazine. More information can be obtained at www.Point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Point2 Technologies Contact Information:

Media Relations:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

Siberra Corp. Enters Into Patent License With Point2 Technologies For Photo Upload Technology

scorbett — Wed, 25 Jan 2006 19:05:00 GMT

Agreement Grants to Siberra License to Point2 Patented Photo Formatting and Storage Technology and Covers Siberra Enabled Photo Commerce Websites Including Best Buy, Future Shop and Shoppers Drug Mart Sites

January 25, 2006

Saskatoon, SK and Vancouver, BC – January 25, 2006 – Point2 Technologies Inc. (“Point2”) today announced a technology patent licensing agreement with Siberra Corp. (“Siberra”), a wholly owned subsidiary of Best Buy Canada Ltd., (“Best Buy”).

The multi-year agreement provides to Siberra, the leading provider of photo commerce websites to mass market retailers in North America, a license to Point2’s patented technology in the field of processing, central storage and online display of image data and photos, covered under United States Patent No. 6,721,802, Canadian Patent No. 2,315,278 and European Patent Application No. 00306934.1. The patents cover the ability to automatically resize, reformat or alter photos and images on a client-side computer, and upload them efficiently to a central server for storage.

Siberra will leverage the Point2 patent license to enable world class photo commerce websites including Best Buy’s Imagelab.com and Imagelab.ca, Future Shop’s Futurephoto.ca, and Shoppers Drug Mart’s EasyPix.ca.

Each year, tens of millions of digital images are transferred through Siberra’s systems.

Further details on the agreement, including financial terms have not been disclosed.

“We are extremely pleased that yet another major organization has recognized the value of our patented Photo Upload Facility (PUF) technology,” said Wendell Willick, chief executive officer of Point2 Technologies. “We expect PUF technology to become the standard for managing digital images and photos online, in home computer user applications as well as in business applications, across industries.”

“Point2’s ability to develop easy to use Internet-based technology and software is reflected in the market’s on-going interest in our intellectual property, our success in the heavy equipment industry and, the rapid adoption of Point2 Agent, the real estate industry’s most prolific website and online marketing platform,” added Willick.

Over 70,000 real estate brokers and agents in over 55 countries today subscribe to Point2 Agent. Point2 expects subscriptions to grow by another 30 to 40 percent in 2006.

The Siberra deal comes at the heels of Point2’s announcement last December of a license with California-based Shutterfly, Inc., also related to the company’s PUF technology patent. The technology is also used under license by Caterpillar, Inc.

About Siberra Corp.

Siberra Corp., based in Vancouver, BC, Canada, provides photo commerce systems for mass retailers. Its SIMM™ software suite encompasses multiple consumer ordering options; management of image

storage and order routing; and fulfillment of prints and gifts at retail and wholesale photo labs. Siberra’s end to end technology coupled with the retail expertise of its professional staff make it uniquely suited as a supplier to mass merchants. Each year tens of millions of digital images are transferred through Siberra’s systems. For more information, visit the company’s website at www.siberra.com.

About Point2 Technologies Inc.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Point2 Technologies Contact Information:

Point2 Technologies Demonstrates Revolutionary Real Estate Online Marketing Software At Calgary Real Estate Board 'Forecast 2006' Conference and Trade Show

scorbett — Mon, 16 Jan 2006 19:05:00 GMT

Advanced Realtor Tools with Google Earth, Free Internet Advertising and Online Home Seller Participation Used to Optimize Property Values and Highlight Internet Savvy Consumer Trends and Expectations in 2006

January 16, 2006

SASKATOON, SK and Vancouver, BC – January 16, 2006 – Point2 Technologies Inc. (‘Point2’) will showcase the latest capabilities of its Point2 Agent real estate online marketing platform and Private MLS broker solution, at the Calgary Real Estate Board ‘Forecast 2006’ conference and trade show.

Who:	Point2 Technologies Inc.
What:	Demonstrations: 1. Point2 Agent – This demonstration will showcase how top producing agents are leveraging technology to maximize property value and to sell more homes in their markets by integrating Google Earth and Mapping into home presentations, adding audio files, involving home sellers in the online marketing process and, offering extensive online advertising and exposure for their customer listings. 2. Point2 Private MLS – How real estate franchise owners are using Point2 technology to maximize web traffic, sales leads and agent productivity while attracting top producing agents away from their competitors.
When:	Wednesday, January 18th, 2006. 10:00 AM to 4:30 PM (Mountain Standard Time)
Where:	Calgary Real Estate Board ‘Forecast 2006’ Conference & Trade Show. Roundup Centre, Calgary, Alberta, Canada. 3030 – 2600 Portland Street S.E. Hall D; Booth # 70.

For more information or to register for a private demonstration at the ‘Forecast 2006’ Conference, or over the web, please contact:

Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Point2 Technologies Grants Patent License To Shutterfly On Photo Formatting And Storage Technology

scorbett — Thu, 08 Dec 2005 19:04:00 GMT

Saskatoon, SK and Vancouver, BC – December 08, 2005 – Point2 Technologies Inc. (“Point2”) today announced that Shutterfly, Inc. of Redwood City, CA has signed a licensing agreement for patented Point2 technology in the field of formatting, resizing and storing of image data and photos.

Under the terms of the deal, Shutterfly, the leading independent online photo service and Inc. 500 company has been granted a license to Point2 United States Patent No. 6,721,802, Canadian Patent No. 2,315,278 and European Patent Application No. 00306934.1. The patents relate to the ability to automatically resize, reformat or alter image data on a client-side computer, and upload it efficiently to a central server for storage.

Financial terms of the deal are confidential.

“Thousands of small, medium and large organizations in a number of industries worldwide, including real estate, heavy equipment, and consumer technology products and services must rely on more efficient processes to format and upload photos to central storage servers, effectively positioning Point2 Technologies to benefit from its patents in the field,” said Wendell Willick, chief executive officer of Point2 Technologies.

“Market recognition of Point2’s user friendly Internet technology continues to manifest itself in increased revenues from licensing and rapid adoption of Point2 Agent, our real estate broker and agent website and online marketing platform,” added Mr. Willick.

Over 68,000 real estate professionals in 55 countries today subscribe to Point2 Agent.

Point2 also licenses its technology, including its photo management patents, to Caterpillar, Inc.

About Point2 Technologies Inc.
Point2 Technologies is a global leader in online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is a privately held, profitable organization. The company employs a staff of 95 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. In recognition for its ground-breaking technology and industry leadership, in the year 2000 Point2 Technologies received the No. 1 eBusiness designation in Canada by global management consultants, Bain & Company and Canada’s national business daily, The Globe and Mail. Point2 was also named one of the Top 200 most promising B2B companies in the world, by Forbes Magazine. More information can be obtained at http://www.point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations contact:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

Point2 Technologies Integrates Home Seller Comments In Point2 Agent Realtor® Websites

scorbett — Tue, 29 Nov 2005 19:02:00 GMT

Software Upgrade Taps Human Emotions to Reshape Residential Real Estate Marketing and Provide Consumers a New Level of Information on Listed Properties

November 29, 2005

Saskatoon, SK and Vancouver, BC – November 29, 2005 – In an unprecedented move, Point2 Technologies (“Point2”) today launched Point2 Agent 6.0 (“Point2 Agent”), the first real estate broker and agent software platform to bring homeowner comments to prospective buyers researching homes online. The breakthrough reflects increasing consumer demand for more involvement in the real estate buying and selling process.

Seamlessly integrating 15 new features and enhancements, Point2 Agent now allows home sellers for the first time ever to enter information about their property, online, directly onto their Realtor’s® website, under a dedicated Seller’s Comments section.

The revolutionary capability enables Realtors® to work more closely with customers to enhance the presentation of their home and to influence its value, by giving them the option to contribute meaningful insight and emotions to the listing, helping to better differentiate the property and shape buyer decisions. Home seller input is designed to add to a listing a degree of depth never available to home buyers before and that only the home owner can deliver with a high level of credibility.

“We’ve had an extremely positive reaction from customers, buyers and sellers alike,” says Joy Costello, RE/MAX real estate agent in Las Vegas. “In the past, a buyer rarely had an opportunity to pick the owner’s mind and listen to how they felt about the home, the neighbours and the community. We can now offer to home buyers important information they simply could not access before, which is the ability to get a true feel about a property that is of interest to them, directly from the homeowner, in their own words.”

“A home purchase is a highly emotional decision, and consumers clearly want to be more involved in the process,” said Brendan King, chief operating officer at Point2 Technologies. “Point2 Agent taps these two key dynamics to give real estate professionals a major new edge in marketing their services, gives home owners a new opportunity to differentiate their homes, and empowers consumers with a new connection to the home owner, which they never had before.”

“This is the tip of the iceberg when it comes to consumer involvement in the real estate transaction process, but a significant step in the right direction that Realtors® and consumers are likely to embrace very quickly,” said Jeff Tomlin, manager of market research at Point2 Technologies. “Realtors® who adopt revolutionary ideas that support consumer interests, reflect a sense of value and professionalism that can undoubtedly impact their business at the expense of their competitors.”

Point2 Agent New Feature List
In addition to Seller Comments, Point2 Agent 6.0 offers the following new features:

• Google Sitemap – Allows agents to quickly and easily include webpages to the Google search engine, for more effective marketing.

• Google Map Module – Allows agents to easily add a Google map to their website, featuring their listings. The Map offers to site visitors a quick and easy way to browse listing locations visually, by geographic area, and to select listings they want to find out more about, right off the map, for more convenience;

• Open House Module – Allows agents to easily display and promote open house listings on their website;

• Audio Attachment – Enables the attachment of audio recordings to listings, for enhanced listing presentations;

• Photo Album – Enables agents to easily upload images and photos, and create slide shows;

• Marketplace Statistics Integration – Allows agents to determine the source of their leads and frequency of visitor viewings of any particular listing featured on Point2 Homes;

• UltraStats – A powerful web reporting tool that empowers agents with critical website traffic data to facilitate better resource allocation, marketing and decisions;

• RSS (Really Simple Syndication) Listings Feed – Allows consumers to receive new listing information from the agent, and to view them without having to go to the agent’s website or check their email;

• Seller and Contact RSS – A productivity tool that adds new contact information to the agent’s CRM (Customer Relationship Management) tool, as soon as a visitor enters his or her information on the agent’s website; The system also immediately informs the agent of the new addition;

• Mobile Feature Sheet – Downloads listing brochures instantaneously to the agent’s PDA (Personal Digital Assistant) or handheld device, for on-the-go access in the field;

• Domain Name Renewal – Convenient domain name renewal directly through the agent’s website;

• Common Includes – Saves valuable time by automatically replicating content across the agent’s website, as required;

• Graphics Library – Expanded library of images and photos for use in agent website customization; and,

• Background Colours – An expanded colour palette for use in website customization.

Pricing and Availability
New Point2 Agent features will be rolled into the platform systematically, through December 2005, to provide users with access to the new capabilities as soon as they become available.

About Point2 Agent
With nearly 70,000 subscribers in 55 countries, Point2 Agent is the industry’s leading real estate website, online marketing and advertising software solution. More information can be obtained at www.Point2Agent.com.

About Point2 Technologies Inc.
Point2 Technologies is a global leader in online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably.

Founded in 1996, Point2 Technologies is a privately held, profitable organization. The company employs a staff of 95 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. In recognition for its ground-breaking technology and industry leadership, in the year 2000 Point2 Technologies received the No. 1 eBusiness designation in Canada by global management consultants, Bain & Company and Canada’s national business daily, The Globe and Mail. Point2 was also named one of the Top 200 most promising B2B companies in the world, by Forbes Magazine. More information can be obtained at http://www.point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations contact:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

Point2 Technologies Releases Second Phase Of Point2 Homes Real Estate Marketplace

scorbett — Tue, 01 Nov 2005 19:02:00 GMT

Upgrade Enables Consumers to Search for Properties by Neighborhood Name- Launches Highly Targeted Marketing Program for Real Estate Professionals.

SASKATOON, SK and Vancouver, BC – November 01, 2005 – Point2 Technologies Inc. today announced the release of the second phase of its real estate Internet marketplace, www.Point2Homes.com. The new web portal eliminates unnecessary steps associated with researching properties for sale on the Internet, by simplifying and accelerating the accuracy of the search.

Consumers in nearly 40 countries can now research real estate properties listed on www.Point2Homes.com based on everyday, colloquial neighborhood names, allowing them to get to listings of most significance to them right away, without having to go through long lists of properties featured under larger city categories, nor having to figure out unfamiliar, Multiple Listing Service (MLS)-defined area numbers and zip codes.

“Point2 Homes is where home buyers and sellers get a most intuitive, most informative property research experience on the Internet,” said Jeff Tomlin, manager of market research at Point2 Technologies. “Consumers come to Point2 Homes because the site offers more photos, neighborhood information and details about listed properties. Now they can research listings even more intuitively and accurately, which helps to turn more browsing sessions into serious opportunities for both the consumer and the real estate agent.”

Properties listed on Point2 Homes are also indexed on popular search engines such as Google, Yahoo! and MSN. This enables a more consumer friendly real estate search experience and maximizes traffic flow back to sales agent listings on www.Point2Homes.com.

The release of the second phase of Point2 Homes also marks the introduction of Neighborhood Expert, a sponsorship marketing program designed to maximize visibility and revenue for sales agents, by establishing them as ‘go to’ experts in their respective neighborhoods.

Real estate agents can now become Neighborhood Experts for one or more communities where they operate, by bidding for their areas on www.Point2Homes.com.

Neighborhood Experts (sponsors) are prominently featured on every page of Point2 Homes that displays a listing in their area. Links are provided back to the sponsor’s own website, where consumers can view more properties in the area and find more information about the neighborhood, contributed by the local Expert.

“Mapping and maintaining accurate listings based on neighborhood names is a dilemma avoided by many leading mapping companies,” added Tomlin. “Point2 Neighborhoods is a major undertaking that reflects our relentless commitment to being first to market with innovative, unique opportunities that give our customers a true edge in their markets, and to advancing www.Point2Homes.com's position as the most popular, consumer friendly real estate listing website on the Internet.”

The neighborhood sponsorship program is exclusive to real estate professionals who use Point2 Agent, the industry’s most widely used website and online marketing platform. The next auction is set for December 1st, 2005.

Point2 Homes is the first global real estate marketplace fully controlled by real estate professionals. Listings featured on Point2 Homes are drawn from Point2 Agent customers in nearly 40 countries, and link back to the respective agent websites. Listings on Point2 Homes feature up to 24 easy-to-load photos and offer to consumers more information and details about the property than any other real estate web portal. User friendly tools and information are also available on every Point2 Agent website, including 3D mapping, home valuation tools, mortgage calculators and neighborhood data such as safety statistics, schools and banks.

About Point2 Agent
With a subscriber base of over 65,000 real estate brokers, agents and developers in 55 countries, Point2 Agent is the industry’s leading real estate website, online marketing and advertising software solution. More information can be obtained at http://www.point2agent.com.

Founded in 1996, Point2 Technologies is a privately held, profitable organization. The company employs a staff of 86 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. In recognition for its ground-breaking technology and industry leadership, in the year 2000 Point2 Technologies received the No. 1 eBusiness designation in Canada by global management consultants, Bain & Company and Canada’s national business daily, The Globe and Mail. Point2 was also named one of the Top 200 most promising B2B companies in the world, by Forbes Magazine. More information can be obtained at http://www.point2.com.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations contact:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com

RE/MAX Saskatoon Deploys Point2 Technologies Real Estate Website and Online Marketing Solution

scorbett — Thu, 20 Oct 2005 19:01:00 GMT

Point2 Agent Drives Record Traffic and Sales Leads to Brokerage Firm

October 20, 2005
Article re-printed in BrokerAgentNews.com

Saskatoon, SK and Vancouver, BC – October 20, 2005 – Point2 Technologies Inc. today announced that RE/MAX® Saskatoon has selected and deployed its Point2 Agent brokerage software platform, as part of an overall online strategy aimed to increase the brokerage firm’s market share and to meet the demands of changing, Internet-savvy consumers.

RE/MAX Saskatoon is using the Point2 Agent solution to power its corporate website, and to provide individual Point2 Agent websites to its 120 Realtors® across its four office locations in Saskatoon, and at its new branch offices in Warman, Humboldt and the city of Prince Albert.

Point2 Agent has enabled the RE/MAX Brokerage to increase traffic to its website by 66%, taking page views up from 12,000 to over 21,000 per week, setting a record high for the Firm.

Sales leads have also hit a new record for the fast-growing Brokerage.

“We evaluated a number of alternatives and decided on Point2 Agent because of two main advantages. Firstly, it allows us to promote our listings on the Internet more easily, more effectively and more quickly than the MLS, because our websites are search engine-optimized and we can upload new listings within six hours from an engagement with a customer. Secondly, it enables us to feature more information about our properties, such as more photos, more property details and, neighborhood data, in a user friendly website environment, which is what the consumer wants today,” said Larry G. Stewart (FRI), RE/MAX Saskatoon Owner/Broker.

“This site is like an internal MLS. We’ve received more leads in a two-day period than we’ve received from the old site in a month,” added Stewart.

Point2 Agent is optimized for search engines and incorporates Point2 Technologies’ Handshake™ reciprocal listing capability. Using the proprietary tool, RE/MAX Saskatoon can now add a listing to its corporate website and instantly upload the information to all its real estate agent sites that are powered by Point2 Agent, for maximum exposure on the Internet, often before the listing appears on the MLS system.

“Brokerages and agents are evolving their marketing strategies to capitalize on the consumer’s increasing reliance on the Internet to research real estate properties,” said Brendan King, Chief Operating Officer, Point2 Realty Solutions. “The ability to quickly feature a listing on numerous, search engine-optimized sales agent websites gives RE/MAX Saskatoon a strong edge in its markets. By the time a competing offering appears online on the MLS site, RE/MAX Saskatoon would have likely received a number of leads for its listing, and could be closing a deal.”

Nearly half of RE/MAX Saskatoon sales agents now use Point2 Agent as their primary website, online marketing and advertising platform. The Firm is the leading real estate brokerage in the region, with an estimated 39% market share in Saskatoon and 43% of the Prince Albert market.

About Point2 Agent
With a subscriber base of nearly 65,000 real estate brokers, agents and developers in 37 countries, Point2 Agent is the industry’s leading real estate website and online marketing software solution. More information can be obtained at http://www.point2agent.com.

Point2 Technologies Showcases Advanced Real Estate Online Marketing And Search Solutions At The Real Estate Board Of Greater Vancouver 'Road To The Future' Conference

scorbett — Thu, 15 Sep 2005 19:01:00 GMT

VANCOUVER, BC and SASKATOON, SK – September 15, 2005 – Point2 Technologies Inc. will demonstrate the latest advances in real estate property listing online marketing and search, at the Real Estate Board of Greater Vancouver ‘Road to the Future’ Conference, booth # 30.

Who:	Point2 Technologies Inc.
What:	Point2 Technologies will demonstrate advanced capabilities of its real estate online marketing software solution, Point2 Agent, as well as Point2 Homes, the world’s first unified property listing marketplace directly controlled by local real estate professionals.
When:	Monday September 19, 2005, 8:30 AM to 5:00 PM (Pacific Time).
Where:	Road to the Future – Conference & Trade Show. Westin Bayshore Resort & Marina, Vancouver. 1601 Bayshore Drive, Vancouver, British Columbia, Canada. Booth # 30.

About Point2 Technologies Inc.
Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company markets its solutions to the real estate and heavy equipment industries worldwide.

In the heavy equipment industry, Point2 provides critical e-business software and support to national and international dealers and manufacturers worldwide, including Caterpillar Inc. (NYSE: CAT). Point2 also owns and operates the world’s largest online heavy equipment exchange, supporting and facilitating transactions for over 300 dealers around the world.

Point2 Agent, the Company’s real estate website solution has a rapidly growing subscriber base of over 63,000 agents, brokers and developers in 43 countries.

Recipient of the No. 1 e-business designation in Canada by Bain & Company and The Globe and Mail, and named one of the top 200 B2B companies in the world by Forbes Magazine, Point2 Technologies was founded in 1996 and employs a staff of 86 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at http://www.point2.com.

Point2 Technologies Receives Council of Residential Specialists “Quality Tested” Approval for Point2 Agent Real Estate Solution

scorbett — Wed, 07 Sep 2005 19:00:00 GMT

Endorsement Positions Point2 Agent with Approximately 40,000 CRS Certified Realtors® – Underscores Solution Excellence in Innovation, Ease-of-Use, Documentation and Technical Support

SASKATOON, SK – September 07, 2005 – Point2 Technologies Inc. today announced that it has been awarded the prestigious “Quality Tested Product” Seal, by the Council of Residential Specialists (CRS). Point2® received the designation for its real estate agent web site software solution, Point2 Agent.

The recognition identifies Point2 Agent as a premium product and endorses it for use by CRS certified Realtors®.

The CRS membership is composed of nearly 40,000 top producing real estate agents who together generate an estimated 20 percent of all residential real estate transactions in the United States.

A series of extensive reviews was conducted by the CRS, leading to the endorsement. An independent assessment by a CRS-appointed technical advisor was followed by a CRS Product Review Panel evaluation. A final review and approval process ensued, led by a select CRS Product Review Committee.

"Point2 Agent met all the standards set by the Council of Residential Specialists to evaluate and endorse products and technologies for our members,” said Mr. Richard Lawson, CRS Director of Products. “The Point2 Agent solution stands out especially in the areas of user-friendliness and innovation, and sets a clear benchmark in the industry."

"We are very pleased to receive this recognition from the CRS," said Brendan King, Chief Operating Officer at Point2 Technologies. "Point2 Agent has a fast growing community of over 62,000 Realtors® worldwide because it allows users to create and manage highly professional, competitive web sites with great ease. We are extremely excited about the opportunity to work closely with the CRS to extend this advantage to as many of its members as possible," added King.

CRS "Quality Tested" products must undergo annual reviews to maintain certification.

About the Council of Residential Specialists
The Council of Residential Specialists is the largest not-for-profit affiliate of the NATIONAL ASSOCIATION OF REALTORS®, with its headquarters in Chicago, IL. It is composed of nearly 40,000 Certified Residential Specialist (CRS) Designees and Candidates/General Members. The
association was created to attract and retain those REALTORS® seeking the knowledge, tools and relationship-building opportunities needed to maximize their income and professionalism in residential real estate. More information can be obtained at http://www.crs.com.

In the heavy equipment industry, Point2 provides critical e-business software and support to national and international dealers and manufacturers worldwide, including Caterpillar Inc. (NYSE: CAT). Point2 also owns and operates the world’s largest online heavy equipment exchange, supporting and facilitating transactions for over 300 dealers around the world.

Point2 Agent, the Company’s real estate agent web site and marketing solution has a subscriber base of over 62,000 agents in 43 countries.

Recipient of the No. 1 e-business designation in Canada by a Bain & Company study sponsored by The Globe and Mail, Point2 Technologies was founded in 1996 and employs a staff of 86 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at http://www.point2.com.

Point2 Technologies Eliminates Fees For Customers In Regions Affected by Hurricane Katrina

scorbett — Wed, 07 Sep 2005 18:59:00 GMT

Article re-printed on RealTown.com

SASKATOON, SK – September 07, 2005 – Point2 Technologies Inc. today announced that it has cancelled all fees for its Point2 Agent real estate website solution customers who are located in the United States Coastal Gulf States affected by Hurricane Katrina.

The freeze, effective immediately, covers all paying members who operate out of any area declared as a disaster zone by President Bush, due to the hurricane.

Point2 Technologies stated that customers in affected areas will not incur monthly dues for their Point2 Agent website service, through November 30, 2005. The Company also stated that it may extend the freeze beyond November 30, depending on the progress in the region.

"On behalf of all employees of Point2 Technologies, we send our deepest and heartfelt sympathies to those affected by Hurricane Katrina, and to their families, said Wendell Willick, Point2 Technologies Chairman and CEO. "Many lives have been shattered by this disaster, but we hope that everyone’s prayers and contributions will help speed up the recovery and get people back on their feet as quickly as possible."

Point2® has also set up a relief effort contributions link on its website. To help, please visit: http://agent.point2.com/.

In the heavy equipment industry, Point2 provides critical e-business software and support to national and international dealers and manufacturers worldwide, including Caterpillar Inc. (NYSE: CAT). Point2 also owns and operates the world’s largest online heavy equipment exchange, supporting and facilitating transactions for over 300 dealers around the world.

Point2 Agent, the Company’s real estate website solution has a rapidly growing subscriber base of over 62,000 agents, brokers and developers in 43 countries.

Canadian Patent Issued To Point2 Technologies

scorbett — Mon, 07 Mar 2005 16:17:00 GMT

Official patent status of Point2’s Photo Upload Facility gains ground as Point2 was recently issued an official patent in Canada. On February 22^nd, Point2 was granted patent number 2,315,278 for their photo resizing solution.

Developed in 1996, the Photo Upload Facility (PUF) is a multi-platform utility that takes the work out of working with photos, automatically resizing, re-sampling, and duplicating them while they are uploaded. The PUF tool is seamlessly integrated into both the Point2 Manager and Point2 Agent software solutions.

In addition to the Canadian patent, Point2 has already been granted a patent in the US and also has a patent application pending on PUF in the European Patent Office.

Point2 On 'The Edge' With Akamai Integration

scorbett — Sat, 04 Dec 2004 16:17:00 GMT

Point2 Technologies, Inc. has joined such technology giants as Apple, Microsoft, Oracle, and IBM in integrating Akamai’s Edgeplatform. Edgeplatform is the largest distributed computing network on Earth, consisting of nearly 15,000 servers in over 70 countries worldwide, and offers a level of scalability, stability, and security that is simply unavailable anywhere else.

Akamai’s network routinely handles up to 15% of all global web traffic, and is a significant contributor to the stability of the World Wide Web itself. Point2’s origin servers communicate directly with the Akamai servers which in turn communicate with Point2 clients. Because the Akamai servers are ‘on the edge,’ and are physically near to virtually every computer on earth, speed is dramatically increased, scalability becomes virtually boundless, and the strain placed on individual networks by wildly fluctuating traffic loads is minimized.

“The network stability, additional security, and performance gains realized by implementing Edgeplatform are immeasurably valuable for Point2” says Brendan King, Point2 Realty Solutions COO. “Because our web presence will constantly be maintained on all of Akamai’s remote servers as well as our own, our services will remain always-on, even in the event of some major unforeseeable local interruption. Add that to performance gains and absolute scalability, and Akamai’s service looks not only attractive, but indispensable.”

Point2’s relationship with Akamai will eventually implement many more of Akamai’s features than just Edgeplatform, once again raising efficiency and security to unparalleled levels in the interest of its customers.

Point2 Realty Solutions Announces Integration of Go Daddy Domain Name API

scorbett — Mon, 15 Nov 2004 18:59:00 GMT

Saskatoon, SK, CA, November 15, 2004 - Point2 Realty Solutions, one of the most successful providers of real estate-specific software in the industry, has further integrated its package, and is now able to sell domain names directly to its 40,000+ members for as little as $8.95 USD per year.

Through an API (Application Programming Interface) arrangement with Wild West Domains, an ICANN-accredited registrar and the reseller division of the The Go Daddy Group, Inc., Point2 has given even further appeal to the already impressive suite of features it offers. Removing the need for its members to shop for domain names at third party sites, and at the same time offering prices in line with the most reasonable on the web, Point2 looks more attractive than ever.

“This is just one more way for us to offer our members a product that is both extremely powerful as well as being very easy to implement,” says Brendan King, C.O.O. of Point2 Realty Solutions. “It’s always been our philosophy that our members shouldn’t be forced to choose between a high level of functionality and ease of use. We’ve constantly strived to offer both, simultaneously and affordably, so Wild West, with its highly competitive pricing structure, and seamless integration into our own product, was a good match.”

Members can now shop for a variety of domain names through Point2’s new Domain Store interface direct from the Point2 website, enabling them to automatically point a domain name to an existing site, and to integrate multiple domains. Says King, “the bottom line is that this is a great product at a great price, and we’re excited to be able to offer it to our members.”

About Point2 Realty Solutions Inc.
Point2 Realty Solutions Inc. is a subsidiary of Point2 Technologies Inc (www.point2technologies.com). Point2 is a global leader in the development of complex capital asset management software, specializing in providing software that enables real estate professionals (www.point2agent.com) and heavy equipment manufacturers, wholesalers and retailers (www.Catused.com and www.point2usediron.com) to easily manage listing and inventory data and to create professional sales and marketing materials.

Located in Saskatoon, Canada, Point2 is an industry leader driven by a talented team of professionals in real estate, business development, product commercialization, system architecture, programming and web design. Point2’s success, innovation, and dramatic growth have been recognized internationally, attracting media accolades and facilitating partnerships with some of the world’s most successful companies.

About Wild West Domains, Inc.
Founded in December 2001 in Scottsdale, Ariz., Wild West Domains is an ICANN-accredited registrar and all-inclusive reseller provider. As the reseller division of The Go Daddy Group, Inc., Wild West offers an array of competitively priced products and services, including hosting, email, and SSL certificates, to facilitate entry into the high-growth reseller market. For more information on Wild West Domains, visit, www.wildwestdomains.com.